Archivos diarios: 13 enero 2012

Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics


http://blog.kissmetrics.com/throw-away-vanity-metrics/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KISSmetrics+%28KISSmetrics+Marketing+Blog%29
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Have you ever logged into your analytics account and noticed how your traffic and pageviews are up? And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go up, right?

But when you dig a bit deeper and start to analyze the impact of those increased pageviews, you probably notice that your revenue hasn’t really gone up at all. Sigue leyendo

Find Your Match on Hitch.me, the Dating Site for LinkedIn Professionals


by 1
http://mashable.com/2012/01/12/hitch-me-linkedin-dating-site/

Name: Hitch.me

Quick Pitch: Hitch.me is a dating site for LinkedIn professionals.

Genius Idea: Connects the dating world and the professional world for a secure, safe online dating platform.


After noticing how unsafe some online dating sites are and how many are filled with scammers and sex offenders, Naveed Nadir wanted to fill a void in the online dating world. He decided to marry the dating world and professional world by creating Hitch.me, the first and only dating platform for LinkedIn professionals.

“There are a lot of dating websites out there but most people on those sites lie and have fake profiles,” Naveed Nadir, founder of Hitch.me, told Mashable. “With LinkedIn, people get a sense of security and they feel more comfortable with the network.”

The online dating site lets users browse through profiles of hundreds of LinkedIn professionals all over the world, send them private smiles (without words), pitches (250 characters) and even presentations (private images and videos).

Once you sign into Hitch.me using your LinkedIn account, your professional information, including your LinkedIn photo, is automatically added to your profile. To keep the site professional, users cannot change or modify their profile photo.

Users can then fill out their own personal profile, which includes information such as age, date of birth, interests, photos, etc. Hitch.me’s privacy options lets users limit the visibility of their personal profiles to only selected individuals.

To save you the hassle of searching for compatible users, Hitch.me shows you all of your matches with their professional and personal profiles on your own dashboard.

Although Hitch.me does not charge a monthly fee, credits are required to view personal profiles and send messages. Users receive 200 free credits upon signing up and 100 credits per each person that signs up by clicking on a shared link that users can post to their social networks.

Thereafter, credits cost $10 for 300, $25 for 1,000 and $50 for 2,500. Once you pay via credit card, a receipt is sent to your email and you obtain full access to browse professional and personal profiles and send messages.

Twenty credits are required to unlock a profile or send a smile, 50 to send a pitch and 100 to send a presentation.

”The intent is to keep Hitch.me professional and to make it as private and secure as possible,” says Nadir.

Hitch.me is self-funded and has officially launched Thursday.

Image courtesy of iStockdizign54

Is Too Much Plus a Minus for Google?


On Tuesday, Google announced something called Search, plus Your World (SPYW). It marked a startling transformation of the company’s flagship product, Google Search, into an amplifier of social content. Google’s critics — as well as some folks generally well-intentioned towards Google — have complained that the social content it amplifies is primarily Google’s own product, Google+.

They have a point. With SPYW, the search experience deeply becomes intertwined with Google’s social networking product. You see it in the search box, where the Google+ identity becomes the way to identify a person whose name is in a query. You see it in the search results, where Google+ content is overwhelmingly displayed compared to other social material from Google’s competitors. You see it in a “People and Pages” list — suggestions for connections on Google+ — that appears in the same column as Google’s ads.

In short, they say there’s too much Plus and not enough of Our World, which has oodles of content on other social networks. Sigue leyendo

Dirty Little Secrets: The Trouble With Social Search


 

When Google launched Search plus Your World on Tuesday, we expected the Google+-aided personalized search engine to draw serious criticism on many fronts: privacy, security, antitrust concerns, the fate of Facebook and Google+, whether G+ results would steal traffic from news sites, and even whether it would strengthen the “filter bubble” or (by giving users the choice to opt out of personalized search) open the possibility of popping it.

We didn’t guess Search Plus would be swiftly, categorically and publicly denounced by a former Google partner now turned social media and social news competitor: Twitter.

Twitter’s statement on Search Plus, e-mailed to news outlets Tuesday afternoon, is a bit longer than a tweet but just as direct:

For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet.

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and tweets are often the most relevant results.

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users. Sigue leyendo

Exclusive: Google Launches Style Guide for Android Developers


Image representing Android as depicted in Crun...

Image via CrunchBase

http://www.wired.com/gadgetlab/2012/01/android-design-matias-duarte/
By Mike Isaac

Matias Duarte, the head of user experience at Android, aims to change the way developers design for the platform.

LAS VEGAS — Matias Duarte is a man who loves a challenge.

It’s part of why he took his current job at Google, leading the Android operating system team as head of user experience. In a nutshell, he is the man tasked with making sure Android looks, feels, and performs as smoothly as possible. And it is not an easy job.

“Designing an open mobile operating system — and doing it really well — that’s never happened before in human history,” Duarte tells me, leaning forward in his chair and sipping from a cup of tea as we spoke in the garish hallway of a hotel on the Vegas strip earlier this week. He is visibly excited, seemingly up to the task when I note how big the challenge is. “I’ve done the closed thing before,” he says, referring to his days at Palm working on the webOS operating system. “And I’d like to think I did it well.” Sigue leyendo

America’s Highest-Paid CEOs


 

http://www.thedailybeast.com

With income inequality on the rise and an uncertain economic forecast, CEO compensation continues to outpace the stock market. The Daily Beast lists the year’s top earners.


The extraordinary pay of American CEOs may be old news, but the latest numbers show that the discrepancy between company performance, the U.S. economy, and the paychecks of corporate chieftains continues to expand.

Median CEO pay in 2010 increased 27 percent in Russell 3000 companies, while the index itself rose only 17 percent, according to the GMI 2011 CEO Pay Survey, a poll of chief-executive compensation across more than 2,600 companies. The median compensation for CEOs of S&P 500 companies was $8.9 million—a 45 percent increase from the median compensation in 2009.


ceos-with-highest-salaries-gal-tease-2

John H. Hammergren of McKesson Corp., the highest-earning CEO in 2010, pulled in more than $145 million in total compensation. He’s one of three health-care CEOs who ranked among the 10 highest-earning executives, despite the lackluster state of the health-care industry. Sigue leyendo

How to Turn Complaints Into Compliments & Compliments Into Brand Advocates


http://blog.kissmetrics.com/brand-advocates/
Twitter Meta Moo! too far?

How to Monitor Your Mentions Across the Web

The first thing to do to keep your online reputation in check is to monitor any talk about your brand or business online. Here are some ways to do this.

Start With Your Own Online Properties

Do you have a blog that allows comments, social media accounts, or local business directory listings? If so, then you already have several online properties that need to be monitored constantly as all of these allow people to post their thoughts about your brand in a public arena. If you are not already, here is what you should be doing.

  • Reviewing blog comments.
  • Checking your Twitter mention.
  • Checking your Facebook page notifications, wall posts, and hidden posts.
  • Checking your Google+ notifications.
  • Checking your YouTube video and channel comments.
  • Checking your Google Places reviews. Sigue leyendo
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