Daily Archives: 13 enero 2012

Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics

Have you ever logged into your analytics account and noticed how your traffic and pageviews are up? And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go up, right?

But when you dig a bit deeper and start to analyze the impact of those increased pageviews, you probably notice that your revenue hasn’t really gone up at all.

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Publicado en Blog.kissmetrics.com

Find Your Match on Hitch.me, the Dating Site for LinkedIn Professionals

The online dating site lets users browse through profiles of hundreds of LinkedIn professionals all over the world, send them private smiles (without words), pitches (250 characters) and even presentations (private images and videos).

Once you sign into Hitch.me using your LinkedIn account, your professional information, including your LinkedIn photo, is automatically added to your profile. To keep the site professional, users cannot change or modify their profile photo.

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Publicado en Mashable.com

Is Too Much Plus a Minus for Google?

See also: ‘Dirty Little Secrets: The Trouble With Social Search‘ by Tim Carmody
They have a point. With SPYW, the search experience deeply becomes intertwined with Google’s social networking product. You see it in the search box, where the Google+ identity becomes the way to identify a person whose name is in a query. You see it in the search results, where Google+ content is overwhelmingly displayed compared to other social material from Google’s competitors. You see it in a “People and Pages” list — suggestions for connections on Google+ — that appears in the same column as Google’s ads.

In short, they say there’s too much Plus and not enough of Our World, which has oodles of content on other social networks.

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Publicado en Google +

Dirty Little Secrets: The Trouble With Social Search

For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet.

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and tweets are often the most relevant results.

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Publicado en Google +

Exclusive: Google Launches Style Guide for Android Developers

The guide, then, will be continually updated with a running list of features, suggestions, and development methods, including things as granular as software button placement to as large as dealing with screen sizes.

“Android has had a lot of terrific developer API level documentation,” Duarte tells me, speaking of the code that developers use to understand how Android works, and how to make applications for the platform. “But within our style guide we have things [where] we think, unequivocally, this is the way to make it Android.”

By last count, over 700,000 new Android devices are being activated every single day. That’s spread a

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Publicado en Android OS

America’s Highest-Paid CEOs

The extraordinary pay of American CEOs may be old news, but the latest numbers show that the discrepancy between company performance, the U.S. economy, and the paychecks of corporate chieftains continues to expand.

Median CEO pay in 2010 increased 27 percent in Russell 3000 companies, while the index itself rose only 17 percent, according to the GMI 2011 CEO Pay Survey, a poll of chief-executive compensation across more than 2,600 companies. The median compensation for CEOs of S&P 500 companies was $8.9 million—a 45 percent increase from the median compensation in 2009.

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Publicado en ...and a bit of everything!

How to Turn Complaints Into Compliments & Compliments Into Brand Advocates

One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. But it doesn’t matter whether your business is online or not – if your customers are online, then people will still be talking about you!

I have seen businesses who didn’t have a Facebook page of their own discover that they had a Facebook presence in the form of either brand advocates who had created a group about how they loved the business, or brand haters who had created a group about how they hated the business. This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates.

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Publicado en Blog.kissmetrics.com
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Gabriel Catalano

enero 2012
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