Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents.
It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds.The One Thing Most Social Media Marketers Forget [Plus Infographic]
Parents and grandparents watch the unfolding scenario like the Super Bowl or the Football World Cup, cheering from the sidelines.
The Christmas card and the “thank you” is often forgotten and the focus is on discovering what exciting new present that Santa has delivered!
The toy is seized with shouts of glee and overt unbridled enthusiasm and for the next 10 minutes it is the centre of attention.
Soon the next toy is unwrapped and the now “old” toy is discarded, maybe to never be used again.
The Shiny New Toy Effect
Social media marketing is the “shiny new toy” and it has been unwrapped and it has us all enthralled and excited. The Facebook marketing, Twitter tweeting and YouTube videos have us running in all directions as we play with the social networks trying to work out how to make it all work effectively.
Amongst all the social media glitter there is a one little marketing tool that should not be forgotten, in fact it should be embraced and integrated into the new social web.