http://blog.nielsen.com/nielsenwire/online_mobile/nielsens-tops-of-2011-digital/
December 28, 2011
As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.
| Rank | Web Brand | Avg # of Unique Visitors (000) per month |
|---|---|---|
| 1 | 153,441 | |
| 2 | 137,644 | |
| 3 | Yahoo! | 130,121 |
| 4 | MSN/WindowsLive/Bing | 115,890 |
| 5 | YouTube | 106,692 |
| 6 | Microsoft | 83,691 |
| 7 | AOL Media Network | 74,633 |
| 8 | Wikipedia | 62,097 |
| 9 | Apple | 61,608 |
| 10 | Ask Search Network | 60,552 |
| Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.
Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers |
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| Rank | Web Brand | Avg # of Unique Visitors (000) per month |
|---|---|---|
| 1 | 137,644 | |
| 2 | Blogger | 45,712 |
| 3 | Twitter.com | 23,574 |
| 4 | WordPress.com | 20,357 |
| 5 | Myspace.com | 17,935 |
| 6 | 17,020 | |
| 7 | Tumblr | 10,879 |
| 8 | Google+ | 8,207 |
| 9 | Yahoo! Pulse | 8,063 |
| 10 | Six Apart TypePad | 7,793 |
| Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.
Read as: During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work computers |
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For more insights and stats about how consumers use social media, please see Nielsen’s Q3 2011 Social Media Report
| Rank | Web Brand | Avg # of Unique Video Viewers per month |
|---|---|---|
| 1 | YouTube | 111,152 |
| 2 | VEVO | 34,580 |
| 3 | 29,802 | |
| 4 | Yahoo! | 25,324 |
| 5 | MSN/WindowsLive/Bing | 16,563 |
| 6 | AOL Media Network | 13,327 |
| 7 | Hulu | 13,159 |
| 8 | The CollegeHumor Network | 12,496 |
| 9 | CNN Digital Network | 8,262 |
| 10 | Netflix | 7,418 |
| Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique viewers.
Read as: During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work computers |
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| Rank | Manufacturer | Market Share |
|---|---|---|
| 1 | Apple | 29% |
| 2 | HTC | 21% |
| 3 | RIM BlackBerry | 17% |
| 4 | Samsung | 11% |
| 5 | Motorola | 11% |
| Source: NielsenData from August – October 2011.
Read as: 29 percent of mobile phone users who recently purchased a new smartphone bought an Apple device |
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