Archivos diarios: 10 diciembre 2011

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42+ Social Media Marketing Tools

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42+ Social Media Marketing Tools
By Joe Pulizzi
From>>> http://blog.junta42.com/2009/06/42-online-content-sharing-and-productivity-tools/
Had a great time yesterday at the MagsU workshop on “Opening the Emedia Toolbox – Social Media Tools”. In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  Here’s a taste.  If you have some social media tools you’d like to add, post them in the comments. Special thanks to those who made recommendations.

The Basics

  • LinkedIn – Start the practice of connecting with every business card you receive from contacts.
  • Facebook – Consider a “Facebook Movement” – creating a topic or trend in Facebook outside of your personal or brand fan pages.
  • Twitter – A staple for all of us. Here’s a must read basics of Twitter article. (Courtesy of @mike_stelzner).
  • Google Profile – This is a Gold rush here.  Secure and verify your personal name (i.e., Joe Pulizzi – Content Marketing Expert), before someone else gets it.
  • Plaxo – organizes business contacts via the web (courtesy Judith Berkowitz).

Conversations and Listening

Twitter Management

Content Sharing

  • delicious – Share your content through bookmarking. Great way to share with teams (courtesy Michelle O’Hagan).
  • Slideshare – Upload your PowerPoint presentations for all to see.
  • YouTube – The #1 video sharing site.
  • Vimeo – an alternative to YouTube
  • Tubemogul – Distribute your video to them and they’ll spread it to other video sharing sites for you.
  • StumbleUpon – Randomly generates content for users by interest area.
  • Digg.com – Content sharing site (great for tech and news).
  • Marketwire/PRWeb – Distribute your content using social media online news releases.
  • Google Custom Search – Set up your own niche search engine on your site or blog.
  • Scribd – Share original writings with others (courtesy Andrew Davis).
  • Squidoo – Set up your own targeted vertical content lens (courtesy Ambal Balakrishnan).
  • Flickr – Share/upload/find photos (courtesy Wendy Boyce).

Blogging/CMS Tools… Lee el resto de esta entrada →

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Reflections on Open Innovation and Intellectual Property

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Reflections on Open Innovation and Intellectual Property
by Stefan Lindegaard
http://www.innovationexcellence.com/blog/2011/12/10/reflections-on-open-innovation-and-intellectual-property/

Reflections on Open Innovation and Intellectual PropertyIntellectual property rights (IPR) used to be the key topic at open innovation conferences a few years back. Although still an important topic, this is no longer the case as companies mature on open innovation and find ways to solve these issues.

This development led me to downplay the significance of IPR when it comes to open innovation. Maybe I went a bit too far on this. I am reflecting on this after a session in my Danish network group in which we had a great visit by Jørn Vestergaard-Jensen, a Danish lawyer with good insights on IPR issues for open innovation.

Here I share some of the insights gained and reflections made by myself and the other participants.

Business Before Legal

I was glad to hear that Vestergaard-Jensen had a business mindset. One of his key points was that the business case should take lead over legal issues, not the other way around. He also said that in his world – the lawyer community – good/skilled people have this mindset implicating that less skilled people might focus on reducing risks rather than seeing opportunities in open innovation. I suspect we could agree that there are less good/skilled people than the opposite…

Don’t Be Too Naive

We had an interesting discussion on how “naïve” you can afford to be in open innovation partnerships. Many people in the Nordic region (myself included) take pride in our fairly open and trusting approach in which we believe in the best of people and do not always see reasons to be suspicious and thus protect yourself legally. Some cultures – probably led by the US – have a different mindset on this.

I still believe that the open minded approach is the best in the long run as innovation is moving from a more transactional to a relationship-based approach, but the discussion did prompt several of the participants to consider whether their approach to legal protection should be adjusted. Lee el resto de esta entrada →

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Should ‘Social Entrepreneurship’ Mean ‘Creating Jobs for Average Workers’?

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Should ‘Social Entrepreneurship’ Mean ‘Creating Jobs for Average Workers’?
By Leslie Brokaw
From >>> http://sloanreview.mit.edu/improvisations/2011/11/28/should-social-entrepreneurship-mean-creating-jobs-for-average-workers/#.TuPdAVawXUw

An annual event called “Silicon Valley Comes to Oxford,” which took place earlier this month, featured a debate at the Oxford Union on this motion:

“This house believes that the average worker is being left behind by advances in technology.”

The concept of “Silicon Valley community” is a geographically loose one, because helping make the argument were MIT Sloan’s Erik Brynjolfsson, director of the MIT Center for Digital Business, and Andrew McAfee, principal research scientist at the center.

It was logical that the two were invited: their new book, Race Against the Machine (Digital Frontier Press, 2011), is on exactly that theme. (Here’s our blog post about the book.)

McAfee’s opening statement, which he posted at his blog, includes this challenge for how we might rethink the meaning of “corporate responsibility”:

It’s also time to change our minds and broaden our definition of ‘social entrepreneurship.’ When we hear that term at present, we think of sustainability, or clean or green tech, or improving the lots and lives of people in the developing world. All of these are worthwhile and wonderful things to do. Here’s another one: create jobs for average workers. Because there aren’t enough of them right now. The greatest scarcity in our economies now is a scarcity not of resources or even of good new ideas, but of opportunity — of chances to let people realize the American Dream, and the English Dream, the Indian and Chinese and Mexican dream. Lee el resto de esta entrada →

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Using Social Media For Peer-to-Peer Collaboration: The Xilinx Example

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Using Social Media For Peer-to-Peer Collaboration: The Xilinx Example
By Leslie Brokaw
From >> http://sloanreview.mit.edu/improvisations/2011/12/02/using-social-media-for-peer-to-peer-collaboration-the-xilinx-example/#.TuPcSVawXUw

Social media is good for a lot more than marketing. Smart companies are figuring out how to use it internally to supercharge peer-to-peer collaboration. And results at one company include an increase in engineer productivity by about 25%.

In the recent MIT Sloan Management Review interview “The Amplified Enterprise: Using Social Media To Expand Organizational Capabilities,” Anthony Bradley, group vice president in Gartner Research, and Mark McDonald, group vice president with Gartner Executive Programs, explain how it worked at Xilinx:

We worked with a chip company out of California and Dublin by the name of Xilinx back in 2006. We were working with the CIO there, a guy by the name of Kevin Cooney, who recognized that there was a lot of value inherent in the work they were doing but that it was kind of locked up. He knew there was all this unstructured data and knowledge that existed between people’s ears. Lee el resto de esta entrada →

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14 Wiki CMS To Help You Build Your Own Wikipedia

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14 Wiki CMS To Help You Build Your Own Wikipedia
Written by: Sufyan bin Uzayr
http://www.1stwebdesigner.com/design/14-cms-for-wiki-websites/
 Wikis are a rare breed of websites – we all would agree on that. Designing a portfolio, corporate blog or any such website is an entirely different concept from designing wikis. When it comes to wikis, not only does the website ‘rise’ in terms of its size, but also in terms of complexity. Wikis need to be so designed that the finished website does not look clumsy or unorganized – no matter how much data it has, and at the same time is simple enough for even the most novice user to understand. Following that, and perhaps most importantly, wikis need to be edited not by an individual but an entire community – again, simplicity and ease of use come into play!

 

14 Wiki CMS To Help You Build Your Own Wikipedia

Content Management Systems meant for wiki websites, too, like wiki sites themselves, need to strike the right balance between robustness on one hand and ease of use on the other. In this article, we take a look at some of the most popular wiki CMSs out there!

1. MediaWiki

Who doesn’t know Wikipedia? MediaWiki is used by Wikipedia as well as many other projects of Wikipedia’s parent organization Mediawiki Foundation. If you’re looking for a CMS for your wiki website, MediaWiki should be your safest bet! Not only is the CMS powerful, it is also very versatile and is ideal for any sort of wiki website.

MediaWikiMediaWiki

2. DokuWiki

DokuWiki is meant for developer workgroups, collaborating teams and small enterprises. As a CMS, it restricts itself mainly to documentation websites. The syntax is powerful and creation of structured texts is simple. Further more, DokuWiki does not need any database to run on as it stores all its data in plain files.

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Six approaches for future-proof email marketing

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Six approaches for future-proof email marketing

learningemail-marketing-reports.com

So in a terrifying moment of weakness I found myself saying:

“It would be nice to get 3000 Twitter followers by the end of the year”

Oh dear.

Why 3000? Why by the end of the year? Why focus on THAT metric? Why, Mark, why?

I’m only human. The seductive appeal of using a random number of followers, likes, +1’s or subscribers as your measure of success is a tricky one to resist.

But the mistake led me to ask whether I’ve learned anything over the past 13+ years of online and email marketing.

Cue a brief period of panic…followed by a longer period of reflection.

Here’s what popped out: six approaches and principles that have stood the test of time.

1. Understand the true meaning of value

Well, it didn’t take me long to come up with the principle of “delivering value” as an email must.

You have to give to get: give value and it comes back in return…as opens, clicks, conversions, loyalty, word of mouth etc.

But there are three traps we commonly fall into.

Avoid one-way value

It’s important to ask how different email approaches, content and offers might address business needs.

But the result depends on the recipients reacting the right way.

And their reaction depends on how these different email approaches, content and offers contribute to their needs.

So the real question to ask is how email can help our subscribers, and in doing so help us.

Don’t over-estimate value

We’re all (probably) passionate about our products and services. Readers usually aren’t quite so excited.

Our enthusiasm can blind us to the true value of what we offer through email, leading to unrealistic expectations of response and sending email to people who maybe shouldn’t be getting it.

Don’t misunderstand value

So what is “value” anyway?

Yep, for a lot of people it’s discounts, coupons, savings, free shipping, or a bonus lollipop if you register by Friday.

But it’s also helpful information, feeling appreciated, feeling understood, a story, entertainment, humor, a sense of community or just a simple reminder that the sender is still open for business…

I’m not a psychologist, but the potential value you might deliver via an email message covers a lot more than “20% off your next purchase”. Lee el resto de esta entrada →

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What is HTML5? (infographic) & Ultimate HTML5 Cheatsheet

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What is HTML5? (infographic) & Ultimate HTML5 Cheatsheet


http://designbeep.com/2011/05/23/what-is-html5-infographic-ultimate-html5-cheatsheet/

HTML5 is a language for structuring and presenting content for the World Wide Web.Basically, HTML5 is the advanced version of HTML.In particular, HTML5 adds many new syntactical features. These include the <video>, <audio>, and <canvas> elements, as well as the integration of SVG content.

Today we want to share 2 great HTML5 resources.The first one is created by Focus.com which is a HTML5 infographic showing Browser compatibility,HTML readiness and comparison with Flash etc. and
The second one is HTML5 cheatsheet created by Techking.

What is HTML5? Lee el resto de esta entrada →

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Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups

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Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups

http://www.simplyzesty.com/mobile/

Image via Millennia Media 2011

With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and brands are now directing their attention towards mobile platforms, coming up with a more targeted method of advertising and reaching consumers directly.

A study by Millennial Media have found that of all the mobile campaigns ran on their system, only 40 per cent were targeted towards a specific audience while the rest went for as broad a reach as possible. Of the 40 per cent, only 34 per cent of those campaigns were targeted towards a specific demographic or behavioural demographic (targeting a specific age group or section of society), while 66 per cent was targeted at local market such as geographical location, state and country. Lee el resto de esta entrada →