Archivos diarios: 9 diciembre 2011

8 Tips For Creating a Great Case Study


From >>
The KISSmetrics team


Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business.

1. Write About Someone Your Ideal Customer Can Relate To

Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers.

The goal is to ensure that once your ideal customer has read your case studies, they will feel:

  • You are comfortable in their industry.
  • You know their industry’s specific needs.
  • You know how to give their industry targeted results.

Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of them are geared toward average readers. But when you come across a how-to post specifically designed for your needs (such as online marketing for the healthcare industry), then you are more likely to understand and apply the information. The same goes with case studies – people who read about results attained in their industry will feel like the same products / services will work for them as well.

2. Tell the Story from Start to Finish

People enjoy reading a story. A great case study will allow someone to really get to know the customer in the case study including:

  • Who is the sample customer and what do they do?
  • What were the customer’s goals?
  • What were the customer’s needs?
  • How did you satisfy those needs and help the customer meet their goals?

A final thing you could do is simply follow up with the customer in the case study and update your case study a few months down the road to show how your products / services are continuing to have long term benefits for the customer. This would give readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results.

3. Provide Easy to Read Formatting

No one really likes to read one huge chunk of text, no matter how interesting and informative it might be. Be sure to use good content formatting elements like you would with articles, blog posts, and copywriting on your website including:

  • Headers
  • Images
  • Bulleted lists
  • Bolded & italicized text

In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them. Sigue leyendo

10 Twitter tools for better social networking

10 Twitter toolsAbove all the social networks out there, I found that Twitter is by far the most powerful to build and grow a personal brand around yourself. Having yourself established online can be very helpful in many circumstances.

It makes it easier to amplify your voice and get help and feedback with your ideas and projects. Naturally it also allows you to connect to like minds faster and leverage existing connections with a higher impact.

Oftentimes, although many want to establish themselves as authority, we can’t spend hour and hours each day doing this. So here are 10 tools that I am using to make my online networking more efficient.

Buffer – get 200% more clicks on your tweets

What I found to be the most important ingredient to a great online appearance is to create amazing content for your followers. In order to do so, Buffer comes in very handy. You can drop tweets into your Buffer with just one click and the app posts it for you at optimal times over the day.

This allows me to spend a few minutes each morning on finding great posts and throwing them into my Buffer. The app will take care of the rest. In recent research this has shown to increase clicks and retweets about 200%.

Best bit: With every tweet Buffered you will know exactly how many people have clicked, retweeted, and how much reach it has gotten.

Find out more: Buffer [Disclaimer: The author is the creator of Buffer]


Twylah – get more out of your tweets

The lifetime of a tweet is traditionally very short and recently confirmed that it lasts only for about 2.8 hours. Yet, putting all that content to waste after only a few hours isn’t very efficient I feel. This is where Twylah comes in.

The app turns all tweets you have ever posted into a beautifully branded landing page, displaying all your past tweets in categories and rich media display. It is a great way to help others understand what you are tweeting about and make use of your content.

Best bit: A great feature from Twylah is a function called “Power Tweet,” which allows you to send tweets that reach up to 4 times more engagement, as relevant content is grouped around it.

Find out more: Twylah

Sigue leyendo

Yay Or Nay Of QR Code Marketing

Posted in Web Design
Written by: Salman Siddiqui

You must have seen plenty of QR code showcases already but somehow I feel that people haven’t learned QR code marketing yet. Reason could be that QR codes are kinda of new to internet marketing. I’m not saying that QR codes are new, but they have a lot of room to grow and the possibilities are yet to be explored. The world of SEO might have exhausted its regular tips but QR code is yet to explode. Today, I will dare to understand the world of QR code marketing. Stick with me, it’ll be worth it.

Yay Or Nay Of QR Code Marketing

Why are QR codes here to stay?

As of now QR codes are still facing everyday debates. On one side are the stakeholders who want the general public to fall in love with the new technology while on the other side are the critics who consider QR codes as nothing more than a new marketing fad. I will try to sit in between the two and judge the situation.

I am assuming that QR codes are going to stick around our heads no matter what, as marketing agencies are using them like crazy. The big ugly black squares aren’t leaving us that quick. I know that there are other options (and more will be invented) for linking in the real world but QR codes look to me to be the best suited option currently.

Before listing genuine reasons, let me mention some of the authentic reports that support the rise of QR codes:

  • Mobio Technologies – A study by Mobio Technologies Inc. confirms that the usage of QR code jumped upto 9,840% in the second quarter of the year 2011 when compared to the numbers last year in the same time period.
  • Gartner – The marketing research firm confirms the high-rise in the usage of QR codes in recent times.
  • comScore – The very famous comScore sent shivers down the Internet Marketing industry when they confirmed that around 14 million Americans scanned QR codes from their cell phones in the month June of 2011. That is huge when compared to the time period since when QR codes have been in America.

The data above confirms the ever-increasing usage of QR codes and the interest of end users. Sometimes it is really comfortable to scan a QR code on the back of a book. It takes minutes to reach the landing page of that book and buy another copy for your friend. You just skipped a lot of steps.

Now, let me list a few reasons in favor of QR codes: Sigue leyendo

The Process of Creativity

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Image credit: Ferdi Rizkiyanto

The creative attribute has always been a highly debated and researched component of the human psyche. The “designer” job title seems to be one that calls to the more creative minded among us and according to some, requires the highest level of creative processing. This idea does lend itself to the truth, web designers are called upon to find creative solutions every day. However, we certainly aren’t alone.

Contrary to previous belief, creativity does not limit itself to the “right-brained” artistic types. The ability to find creative and innovative solutions to problems holds value in almost all aspects of life. Even those with highly analytical jobs and hobbies benefit from the ability to approach a complex issue from different perspectives and foresee alternate outcomes. So perhaps it shouldn’t come as much of a surprise to suggest that creativity itself is more rooted in a process than random visionary moments.

In one way or another we have all experienced that classic “aha” moment. Be it in our own experience or through those genius minds we love to follow in shows, movies or books, the light bulb moment of mental clarity is an iconic expression. But whether you know it or not you may be reaching those light bulb moments through more of a defined process than you think.

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The Not-So-Random Spark

Believe it or not, you have probably been practicing the process of creative thinking on purpose for quite a while. Have you ever been instructed to skip a question on an exam that has you stumped and come back to it after you’ve answered the others? Or maybe it’s been something as simple as facing a tough choice with the decision to “sleep on it”. This might seem to imply that our brains continue to work on our hardest problems for us while we sleep or think about something else. Unfortunately it’s not quite that easy.

Even if by accident, when you let go of a problem that you can’t solve you are actively engaging in mental incubation. As it turns out, leaving a complex issue to its own devices doesn’t generate a resolution out of passive thought processes so much as an active new approach. This different approach allows our minds to set aside failed solutions and misconceptions that we generated on our first pass. We aren’t suddenly finding a new solution so much as we are allowing ourselves to shed our fixation on all of the things we thought of before that didn’t work. As we move on with our day or the next task, those bits of information that we forget may be replaced with different pieces to the puzzle. These pieces are pulled from other tasks or mental processes and applied to the equation we couldn’t solve earlier. When something from a current and not necessarily related task locks in with the problem we couldn’t figure out earlier the light switch flips on.

Stop Watch
Down time can be a powerful tool in the creative process.

For designers we should be able to put this into context fairly easily. Certainly there are those among us who have been plagued with the eternal judgment of the typography, layout, and color choices that we see around us everywhere. Even the task of e-mail a client back and explaining why we shouldn’t make their logo bigger sparks thoughts of alignment, positioning and weight. In processing the things that we do or don’t like we constantly build our mental database of micro-ideas that we apply to our designs.

This seems a little less fun than random strokes of genius but it does give us the power to craft our own epiphanies instead of letting them fall upon us. It is because of this, that a lot of designers find success moving between tasks on a single project or shifting to an entirely new project when they feel their creative juices waning.

At the head of all of this it is important to remember that a lot of designers depend on their skill set to make a living. So trying to implement time to let your mind rest doesn’t coincide well with meeting deadlines and “thinking time” doesn’t look great on a project invoice. Like so many things, practice makes perfect in this area and you can go ahead and plan on getting it wrong the first time around. As you become more comfortable with your own working and thinking pace it will allow you to better predict the timeline of a project that includes the mental brakes you need to find creative answers. Sigue leyendo

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