gabriel catalano
Archivos para diciembre 2011
Nielsen’s Tops of 2011: Digital
http://blog.nielsen.com/nielsenwire/online_mobile/nielsens-tops-of-2011-digital/
December 28, 2011
As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.
| Rank | Web Brand | Avg # of Unique Visitors (000) per month |
|---|---|---|
| 1 | 153,441 | |
| 2 | 137,644 | |
| 3 | Yahoo! | 130,121 |
| 4 | MSN/WindowsLive/Bing | 115,890 |
| 5 | YouTube | 106,692 |
| 6 | Microsoft | 83,691 |
| 7 | AOL Media Network | 74,633 |
| 8 | Wikipedia | 62,097 |
| 9 | Apple | 61,608 |
| 10 | Ask Search Network | 60,552 |
| Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.
Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers |
||
| Rank | Web Brand | Avg # of Unique Visitors (000) per month |
|---|---|---|
| 1 | 137,644 | |
| 2 | Blogger | 45,712 |
| 3 | Twitter.com | 23,574 |
| 4 | WordPress.com | 20,357 |
| 5 | Myspace.com | 17,935 |
| 6 | 17,020 | |
| 7 | Tumblr | 10,879 |
| 8 | Google+ | 8,207 |
| 9 | Yahoo! Pulse | 8,063 |
| 10 | Six Apart TypePad | 7,793 |
| Source: NielsenData from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.
Read as: During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work computers |
||
SenTab, compartir enlaces entre diferentes dispositivos
SenTab es un complemento para Google Chrome y Safari (y también hay una versión iOS), que nos permite enviar enlaces entre diferentes dispositivos y ordenadores.
Por ejemplo, estás viajando y ves unos artículos interesantes que te gustaría leer cuando llegues a tu casa en el ordenador. Tratar de recordarlo puede ser todo un desafío, mas si tenernos una agenda ocupada. Pero con SenTab puedes sincronizar diversos dispositivos, enviando y compartiendo enlaces, sin ningún problema. Continue reading
Los consumidores buscan información sobre productos a través de sus smartphones
Escrito por Natalia Siverio
http://blog.antevenio.com/2011/12/consumidores-buscan-informacion-productos-smartphones/
Realizar compras, investigar antes de adquirir un producto y buscar información a través de un dispositivo móvil son prácticas cada vez más habituales entre los usuarios de tablets y smartphones.
En el último informe realizado por PowerReviews, se indica que el 33% de los consumidores de Estados Unidos ha buscado en los últimos tres meses, productos, ofertas especiales o información sobre horarios o ubicación de una tienda a través de su dispositivo móvil.
Otra práctica llevada a cabo por más de un 30% de los usuarios de smartphones es escanear códigos QR para comparar precios y para obtener más información sobre un producto específico. Aproximadamente el mismo porcentaje de consumidores ha tenido acceso a cupones promocionales para cambiar en una tienda.
Más del 30% de los consumidores, además, utiliza sus teléfonos inteligentes para comprobar reseñas de un producto o navegar por una tienda online para encontrar específicamente un producto de interés. Otro 29% de los usuarios ha recurrido a su smartphone para comparar precios.
El marketing de afiliación aplicado a las redes sociales
Escrito por Carla Flores
http://blog.antevenio.com/2011/12/marketing-afiliacion-aplicado-redes-sociales/
El mercado de la afiliación en España versa, cada vez más, sobre el comportamiento del consumidor y el objetivo de las redes de afiliación. Los afiliados son intermediarios que trabajan a comisión, para una o múltiples marcas, en función de unos resultados: click, venta o registro. Con la evolución de las redes sociales, es inevitable hablar de afiliación sin asociarlo a redes sociales. Cuatro expertos en la materia han anticipado las tendencias del mercado para el año 2012. “El marketing de afiliación aplicado a las redes sociales” ha sido uno de los talleres que ha organizado FICOD 2011 y que ha moderado Antevenio.
Todos coinciden en que el modelo de decisión de compra ha cambiado. Se ha pasado de un modelo de publicidad a uno basado en la influencia. Nos enfrentamos a un proceso de socialización de la compra. Es decir, desaparece la idea clásica del anunciante donde los usuarios van a su página, y surge la necesidad de ir donde van los usuarios.
Tanto Javier Recuenco, Team Leader de Zanox, como Cristóbal Álvarez, International Business Development de Antevenio, Pedro Ojeda, Director de medios de España, Portugal y LatAm de TradeDoubler, concuerdan en que hay un valor económico ligado al fan en las redes sociales. Aunque para los afiliados sea difícil llevar el usuario a la marca y, para la firma sea complicado poner un precio, al final los seguidores aportan a medio-largo plazo una rentabilidad.
Pese a que los tres expertos defienden la idea de que el uso de las redes sociales afecta a la afiliación, las explicaciones no siguen una misma línea. Javier Recuenco opina que es necesario captar la decisión de compra desde el momento de la prescripción ya que el usuario es el elemento más influyente. Cristóbla Álvarez, afirma que las redes sociales han ido más rápido que las de afiliación. Sin embargo, hay que aprovechar las oportunidades y facilitar las herramientas necesarias para que corra la voz. Continue reading
The Importance of Mindfulness
For many people, the word “meditation” conjures up images of a two-hour “om” session in a room filled with candles, the scent of patchouli wafting through the air. While it would be nice if we all had a couple hours to focus on ourselves, and an unlimited incense budget, for most of us that’s not remotely the case. If you’re like me, your time is filled with work and family and all of the other little things that make up a day. You don’t have two minutes to meditate, it seems, much less two hours. But by learning to make do with the opportunities that present themselves throughout the day, you can find a few nice meditative interludes to help get you through your schedule.
The benefits of mindfulness are legion. Meditation and imagery are used to treat all sorts of physical ailments, and the stress-busting powers of mindful practice are becoming legendary. Western science is finally learning what Eastern practitioners have long known – the mind and body are inseparable, and paying focused attention to both has a positive impact on both physical and mental health.
“Sure,” you say, “I’d love to meditate. That all sounds great. But, I’m too busy just getting through my day to sit cross-legged in some room, humming to myself. That’s for gurus and retired people!” Luckily, you don’t need two hours, you don’t need to sit cross-legged, and you don’t even need a room. There are ways that you can gain the positive, healthful, relaxing benefits of meditation without even missing a beat in your busy day. I call this “Menial Mindfulness.” Continue reading
Planeta, Sociedad, Mercado
por joan jimenez
http://www.spoonch.com/2011/12/planeta-sociedad-mercado/
1. Planeta
Solo tenemos un planeta de la misma manera que solo tenemos una vida. Si educáramos nuestra capacidad de escuchar, veríamos que la madre naturaleza nos enseña que la manera más simple y eficaz de gestionar todas las cosas, es convertir nuestros pensamientos y nuestras acciones en nutrientes en lugar de abandonarlas como residuos. Conectarse verdaderamente al mundo no es enchufarse a la última herramienta tecnológica, sino entender que nuestro planeta es por encima de todo nuestra casa común y no solo una tienda.
2. Sociedad
En una sociedad de consumo, las marcas son cultura y deben ejercer este poder cultural con responsabilidad social, siendo conscientes de su papel directo y determinante en la construcción de nuestro futuro común y entendiendo la ética y honestidad como una inversión, ya que los consumidores son cada vez más inteligentes y exigentes ante las marcas sin valores reales.
3. Mercado
La Cultura basada en el Interés Propio, el Mercado y el Corto Plazo se muestra cada vez más insostenible en un mundo en el que todo está conectado con todo. Se requiere con urgencia de un cambio consciente en nuestras prioridades como individuos para que las prioridades de nuestro mundo y nuestra realidad, cambien. Los empresarios, los directivos, los branders, los marketers, los emprendedores, los publicistas, los diseñadores, los creativos, los consultores, los comunicadores… tenemos la oportunidad de ser los primeros en liderar la construcción de un nuevo marco común de esperanza colectiva basado en una simple evidencia: Sin Planeta no hay Sociedad y sin Sociedad no hay Mercado: En este nuevo paradigma, el orden de los factores sí altera el producto.
Share/Send files from Android mobile phones with Yousendit
http://www.dailybloggr.com/2011/12/sharesend-files-from-android-mobile-phones-with-yousendit/
Yousendit is one of the most used filed sharing service we know of. It has stood against the test of time, all these years, with its excellent service. And now, they have gone Android with their file sharing application.
Share and manage content anywhere with the YouSendIt mobile app for Android
Send files, share folders, and sign documents with the YouSendIt mobile app for Android — at work, on the road, or anywhere in between.
Modify files and upload them to the cloud. Any updates are instantly available on all your systems and devices. Save email attachments, open and modify documents, snap pictures or take videos—and instantly store them in the cloud.
Use your touchscreen to sign, send, or save secure e-signatures.
You always have access to what you need from your mobile device.
9 Tools to measure your Twitter Influence & Reach !
http://www.dailybloggr.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/
The fun part of Twitter is not always about having lot of followers. Of course, having more followers is good, but the real fun is in getting to know more people, sharing ideas, interacting with them and basically having lots of fun. Twitter’s “Opt in” mechanism makes sure that people fall in to similar groups and interact more with similar minded folks, thanks to the “unfollow” button.
Now, if you’ve been wondering how effectively have you been communicating with your followers, here are nine cool tools that will help you find out your reach, communication effectiveness, popularity and analyze your twitter usage statistics – let’s call it Twitter Power !
1. Find out whom you Re-Tweet most / active hours etc
Awesome analysis tool. Finds your your twitter frequency, whom you re-tweet most, whom you reply to most, what times you tweet most and lots more. TweetStats
2. Find out your Reader Outreach Power
Great tool, a bit slow, but gives you data such as your tweet frequency on a graph, tweet re-tweet count, Readers Reach etc. Twitter Analyzer
In Mobile Advertising, Does Size Matter?
It’s the motion in the ocean that counts, right? Wrong. Well, at least that’s how it looks when it comes to mobile advertising. (Look out, inneractive infographic below!) If you take Google at its word, then 2011 has been the year of the tablet. Or in their words, this year tablets “went mainstream”. Sure, Google would say that, as the creator of a rapidly-propagating mobile OS, right? Well, with total number of tablets sold expected to get close to 60 million by the end of the year, I think we may be able to give them the benefit of the doubt.
Of course, when it comes to advertisers and developers considering mobile platforms, the question of where revenue is going to come from — and just how much — is crucial. In terms of mobile apps, freemium is certainly here to stay, but mobile advertising, as you’ve heard, is growing like gangbusters, with U.S. advertisers expected to spend upwards of $1.23 billion on mobile advertising in 2011, a number that’s projected to increase to around $4.4 billion by 2014. Continue reading
Sucedió en (…) WAYRA de Argentina – Parte II
Nunca sabes lo que te puede caer del cielo…! 
Por definición somos tecnólogos. Por nuestro desempeño “we are doers”
http://www.facebook.com/3Wfactory.com.ar
Sucedió en un break de fin de año en WAYRA de Argentina!
)
Por definición somos tecnólogos. Por nuestro desempeño “we are doers”
http://www.facebook.com/3Wfactory.com.ar
5 Reasons Why Live Chat is The Untapped Potential for Your Business
The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat support. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.
In this post we’re going to get into why live chat can improve your business and tips on how to maximize its effectiveness.
1. Live Chat is Convenient for Customers
A study called “Making Proactive Chat Work” that was conducted by Forrester Research found the following:
“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”
An online chat system provides customers immediate access to help. Wait times are often much less than a call center, and customers can easily multi-task while waiting. Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.
An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful and an emarketer.com survey found that 63% were more likely to return to a website that offers live chat. The report goes on to say:
“62% reported being more likely to purchase from the site again. A further 38% of respondents said they had made their purchase due to the chat session itself. All these attitudes were even more prevalent among respondents who bought online at least weekly.”
2. Live Chat Cuts Down on Expenses
Live chat software has consistently demonstrated that it can save on both employee task time and phone expenses. Some of the most notable cost savings are:
- Live chat reduces overall contact center costs by lowering average interaction costs.
- Increases efficiency by allowing live chat representatives to handle multiple chats simultaneously, thus reducing the need to hire more representatives.
With employees spending less time on the phone, they can multi-task during chat conversations and cut the waiting queue to a fraction of its former size when compared to a call center. Not only is this a process improvement but it increases the chances of overall sales (which we’ll get into next!). Continue reading
7 Reasons to Rethink Your Blogging Strategy: New Research
http://www.socialmediaexaminer.com/7-reasons-to-rethink-your-blogging-strategy-new-research/
Is your business working with bloggers?
Do you blog?
This article examines new research that shows blogging is here to stay.
Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.
Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).
Number of Blogs Grows
14 million blogs were added since July 2011 (as of 12/2/2011).If people are adding nearly 3 million blogs per month, surely this is a tool worth understanding and maximizing. That is the conclusion Technorati reached in their 2011 State of the Blogosphere Report.
In this report, bloggers fall into one of five categories:
- Hobbyist—Someone who blogs for fun and doesn’t report any income from blogging (this represents 60% of the study).
- Professional Part-time—These people typically blog to supplement their income and blog about personal musings or technology (approximately 9% of respondents).
- Professional Full-time—These individuals make their living by blogging, but typically work freelance (approximately 9% of respondents).
- Corporate—Corporate bloggers blog full-time as part of their job or are contracted to blog full-time for a company (8% of respondents).
- Entrepreneur—Entrepreneurs blog for a company or organization they own (13% of respondents).
***Please note that Technorati’s data is heavily skewed by the presence of 60% hobbyist bloggers—people who blog as a way to express themselves or influence their community, but don’t seek to make money. I will focus on results from the 40% of bloggers who have a business objective with their blogging.
#1: Bloggers are young, educated and experienced
Bloggers come from all over the world and span the age range. But with that diversity come some commonalities worth noting. (Go here to see all the statistical comparisons made by Technorati.)
Nearly 60% of bloggers are between the ages of 25 and 44.
Most business bloggers are ages 25-44, but nearly 50% of entrepreneurs are over 45. Continue reading The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs
Are you looking to take the leap into starting your own business in 2012? If you’re just starting to think about it, or if you have been planning it for a while, you still may have lots of unanswered questions. The following 101 resources will help you learn more about entrepreneurship, startups, small business, and much more.
Entrepreneurs & Startups Continue reading
The Top 10 Brand Pages on Google+
by Lauren Indvik
http://mashable.com/2011/12/21/top-10-brand-pages-on-google-plus/
Google+ launched brand pages just six weeks ago, but some brands have already amassed considerable followings on the social network.
This week, Zoomsphere, which tracks brand traction on social networks, released charts that rank brands by follower, activity and engagement counts on Google+. Below, we’ve highlighted the most-followed brand pages. To dive further into the rankings, see here.
10 Most Circled Brands Continue reading
Follow us…
