Monthly Archives: octubre 2011

Black Hat SEO: Killing Your Rankings [Infographic]

Hiding links by matching the font to the color of the background of the site is a great way to see your rankings murdered. A sound internal linking strategy is a better way to strengthen your on-page SEO.

Site content is important, but some methods of generating content are anything but safe. Scraping content from the SERPs is a sure way to get your site penalized. Create original, informative content for your site for better results.

Presenting different content to the search engines than you provide to your users is a frightening tactic that doesn’t work. Google can spot cloaking and will remove your site from the index.

Although link building is a key component of improving your organic SEO, automating the process is not the way to go. Skip the link spam and get quality links by building trust and authority in your industry.

Stuffed content filled unnaturally with keywords is a truly scary SEO tactic sure to get your site penalized. Content should be created in a way that uses keywords naturally while also providing value to the site visitor.

Avoid being blacklisted by selecting white hat tactics for SEO. Otherwise, you never know how your rankings might be slashed.

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Publicado en #gabrielcatalano

Design is About Solving Problems

Web design is, and always will be, about problem-solving, and galleries generally can’t teach you how to be good at that.

You won’t find inspiration in design galleries: just a solution to someone else’s problem.

I’m keen to reiterate this, especially to young designers in the industry who look at the huge number of inspirational galleries and treat them as definitive answers on how to create user interfaces and experiences, rather than just as examples of good visual flourishes in other people’s products.
Other Designs Can’t Solve Your Problems

When a project brief is submitted, there’s an inherent danger in the designer asking the client what other websites they like. Getting an idea of the sort of thing the client likes and would want to see in their own project is usually considered harmless.

But I’ve stopped asking this, simply because it plants a seed in their mind of the sort of visual features they like on someone else’s website. And once you start down that path, you’re in trouble. Clients often focus on what their competitors are doing, without considering the possibility that the features they see might not even be effective. They’re not considering their own users or the strengths of their own product. Rather, they’re chasing their competitors. It’s amazing how many times you’ll see this happen in our industry. Not making the same mistake in your work is vital.

When you look at an inspiring gallery or attractive website, remember that what you’re seeing is merely the result,
not the process.

You usually have not been party to the process that got to that result, which could include a range of things such as user testing, multiple iterations and prototypes, A/B testing, various stages of client input and so on.

Often, even the simple things you see on a website or in a design gallery are the result not only of a process but also of the experience of the designer behind the result.
So, Where Else Can You Look To For Inspiration?

Whenever anyone asks how to get inspired, I always point to people themselves. Watch people as they interact with the things around them and solve problems. You’ll learn an immense amount.

National Geographic Magazine

If you can, study people, and look at their stories. One source of real inspiration for me is National Geographic. I’ve had a subscription for years, and seeing how people all around the world solve problems in their lives, on both big and small levels, never fails to inspire me.

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Publicado en Design + ART + Photoshop + Image

25 Gorgeous Typography Wallpapers

Inspiring desktop wallpapers can help you get into a creative and productive mood. In this collection we will focus on beautiful wallpapers based on typography. Nowadays typography plays one of the most important roles of effective and beautiful web and graphic design, but typography can also be an art form. Unusual combinations, transformations and compositions of type can become a breathtaking piece of art. Here are 25 gorgeous typography inspired wallpapers for you to enjoy.

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Publicado en #gabrielcatalano

The Science Behind Making Your Posts Shareable

This blog post was written by Marcus Taylor, co-author of the book Get Noticed and head of social media at SEOptimise. You can follow Marcus on Twitter here.

I’ve always been fascinated watching what content gets shared by the masses and what doesn’t. I don’t believe in the myth that ‘content is king’, I also don’t believe that it’s the timing of a post, or the credibility of the author that makes or breaks a blog post’s ability to spread like wildfire. In reality, it’s the combination of these factors that intensify a blog post’s likelihood of being amplified in the blogosphere.

If content were king, then great posts wouldn’t go undiscovered every single day. If author credibility was the be all and end all, Chris Brogan would be able to post the lyrics to a Justin Bieber song on his blog and we’d all share it (Chris, please don’t test this…).

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The Four Best Questions From Social Week

Did you miss Social Week? Heaven forbid. It was a whole week dedicated to people talking to each other. Or maybe the name Social Media Week was already taken and Social Week touched on the same theme.

Whatever the purpose, I wound up taking part in a panel discussion hosted by the Direct Marketing Association, and it was one of the more thought-provoking sessions I’ve joined. Part of that’s to the credit of moderator David Dowd from Buddy Media, and the rest goes to the expert and candid panel.

Instead of rehashing the questions that Dowd brought up, there were a bunch of others that the panelists dove into that are at least as pressing. Here are some highlights, along with my best attempts at answers:

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Publicado en #gabrielcatalano

Algunas herramientas para medir en twitter

Después de este, obligado, parón, vuelvo a la carga para mostrar algunas herramientas de analítica y medición en twitter; Lo pongo muy resumido para que vosotros hurguéis y comentéis.

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Publicado en #gabrielcatalano

5 maneras de aumentar los precios manteniendo a sus clientes

No importa si usted es un profesional independiente, dueño de un negocio pequeño o una gran corporación, todos los proveedores de servicios quieren aumentar tarifas…

Por supuesto, la mayoría de nosotros no lo hacemos, sino que nos solemos meter siempre en guerras de precios. ¿Por qué? Porque estamos aterrorizados. Nos preguntamos: “¿Mi producto/servicio realmente vale más que el de mi competidor?” “¿Qué pasa si nuestros clientes se van con la competencia?” “Si me equivoco en los precios, puedo solucionarlo?”

La mayoría de estas preocupaciones son infundadas. De hecho, aumentar el precio y en consecuencia el margen de beneficio, en muchos casos, es probable que se le haga más deseable para el cliente.

Aquí le ofrecemos cinco sugerencias para hacer la transición a subir precios un poco más fácil:

1. Ser más específico sobre los servicios que ofrece…

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Gabriel Catalano

octubre 2011
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