Archivos diarios: 21 enero 2011

Publicly Private Lives: The New Dynamic of Social Media


by Aimee Rose

http://blog.ogilvypr.com/2011/01/publicly-private-lives-the-new-dynamic-of-social-media/#more-6385

To post, or not to post: that is the question. Once a post, message or tweet is published, it is virtually impossible to undo. In these digital days, information becomes public in the blink of an eye. But, how much of ourselves do we really want publicly shared? As much as we’d like to think we’re in the age of ‘life as an open book’, privacy and digital surveillance are very hot topics.

eye

Take the Fourth Amendment, which protects us from unreasonable search and seizure when we have a “reasonable expectation of privacy”. However, some argue that living out our lives and communications digitally forfeits that reasonable expectation of privacy by the very nature of us putting ourselves out there in the public domain. Since we have entrusted our personal information to the various social media tools we’ve signed up for, essentially we agree that we don’t consider that personal information private – right? Oh, and since we’re also aware that surveillance exists, we expect our personal information may be tapped at any time – or do we? Sigue leyendo

How journalists are using Facebook, Twitter to write mini serial narratives


Roy Peter Clark by Roy Peter Clark Published
http://www.poynter.org/how-tos/newsgathering-storytelling/writing-tools/115607/how-journalists-are-using-facebook-twitter-to-write-mini-serial-narratives/

Since the mid 1990s I’ve been experimenting with serial narratives, stories of more than one serving, in which parts or episodes often end in cliffhangers, driving the reader or viewer to the next installment. Serial stories dominate American culture and are expressed in television stories such as “Glee” or “The Sopranos”; in book publishing with the Harry Potter series or “The Girl with the Dragon Tattoo” trilogy; in reality television (in which someone is always thrown off the island, or given a rose, or breaks the scale, or becomes the weakest link).

(iStock image)

While newspapers have moved away, to some extent, from multi-part serial narratives, there are signs of mini-serialization everywhere: in the cartoon strips and panels that let us visit our favorite characters each morning; in the racehorse coverage of local and national elections; in recurring news stories about Chilean miners trapped in a mine, or a British Petroleum well polluting the Gulf of Mexico. Sigue leyendo

Q&A: Author of LinkedIn Book Shares Her Unpublished Tips


This article is part of week-long series of social media stories, which you can read by clicking here.

Five years ago, Jan Wallen accepted a friend’s invitation to join the business networking site LinkedIn. Today, she’s the author of the book “Mastering LinkedIn in 7 Days or Less.”

As LinkedIn inches closer to the 100 million users benchmark and rumors linger about the social network’s desire to put its stocks in the public’s hands, Wallen continues to help users learn how to boost sales, get more referrals and grow their business.

“My background has always been in sales, sales management and customer-relationship management … so I saw immediately how powerful LinkedIn was,” Wallen told BusinessNewsDaily, but “I talked to everyone I knew about LinkedIn, and every single person said, ‘Oh!  I’m on LinkedIn, but I don’t know what to do with it.’ ”

Here, Wallen shares tips on how to use LinkedIn to your advantage and predicts what LinkedIn has up its sleeve for 2011. Sigue leyendo

How to use OneNote as a Task Manager for the iPhone


onenote icon

http://www.labnol.org/software/onenote-as-iphone-task-manager/18514/

Microsoft Office OneNote, the best note taking program for Windows, is now available for your iPhone as well. Like most other iPhone-only apps, this new OneNote app can also be installed on your iPad and the interface looks decent even after the 2x zoom.

OneNote is now cloud aware. You can take notes on your desktop computer and they get synched with your laptop or you may access them from the browser using OneNote’s web app.

[*] The OneNote app is available as a free download on iTunes.com but is currently limited to US users only. If you are outside the US, please read this workaround on how to install US-specific iPhone apps from international locations. Sigue leyendo

Magnetic Small Biz Brand: Raising CEO Kids


Name: Sarah L. Cook
Business Name: Raising CEO Kids
Niche: Parenting and entrepreneurship
Target Market: Parents of children who are or potentially want to be in business or parents who want their children to understand business, finance and life skills
Website: www.RaisingCEOKids.com

1. What are the three words that best decsribe your business brand?

Young, Bold, Creative

2. What is your business’ strongest feature? What makes you stand out?

The strongest feature in our business is consistent delivery of excellent content in the area of parenting young entrepreneurs and raising financially smart confident kids.  Every day except for Sunday there is at least one new article on our site.  In less than 14 months we have put together nearly 500 articles, two teleconferences, several online courses and monthly tweet chats. Sigue leyendo

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