When Bieber tops the list, is influence dead?

http://www.flickr.com/photos/liquidsunshine49/5146648169/I’ve written a bit about influence online and it’s an area that really fascinates me. But when social media service Klout currently have Justin Bieber at the top of their top 20 list for influence, you have to wonder if this is pretty spot on, or if it actually means that influence is dead? I’m inclined to think, unfortunately, that influence is dead. That’s not to say that I don’t recognise the huge popularity that Bieber has online, but can you really classify him as more influential than Barack Obama? They shouldn’t really even be in the same list.

The first problem is how you define influence. Is it the power to make a ruling over one of the most powerful countries in the world (Obama) or the ability to encourage thousands of retweets of one your random thoughts (Bieber). If influence is to mean anything as social media progresses, then we need to seriously redefine the meaning. The problem doesn’t lie with Klout, who have developed one of the most sophisticated systems for determining influence, but rather in how we interpret influence and what it means today. The other huge shift in how we understand influence is the fluidity with which one can gain, or lose it. This is where you need a system or understanding that can take into account the wider context. When there was controversy between Stephen Fry and the man who supposedly drove him to quit Twitter, the man on the other end could have tweeted anything and journalists would have listened. One day earlier his tweets would only be noticed by his immediate followers, and one week later he was old news. Influence has never been attained so quicky, but is it really the same when it’s so fleeting?

Lasting Influence

The reality is that in 10 years Barack Obama will still be more influential than Bieber, but that’s now how Twitter or Facebook currently tells it. And that’s something that we haven’t been able to determine yet – when you can shoot up in popularity so quickly through social media and build up huge followings what happens years later when you’re no longer flavour of the month? Do the numbers still count and people still listen, or by that point will we have filtered who we follow and the influence will be gone? This is something that the current tools and services aren’t able to tell us and indeed is completely unknown as we only have a few years data and experiences to go with.

I have no doubt that influence as we currently know it means very little anymore. Being popular in the mainstream like Justin Bieber may get you the numbers online but whether it actually gets you influence, I’m not sure. I’m not convinced that Justin Bieber would be able to induce a real action from his followers, that the likes of Lance Armstrong could do when he asks you to join him on a bike ride on Twitter. There’s influence in numbers and influence in actions and these are two very different things that sets them apart completely. There isn’t going to be an easy number for advertisers for example that are looking to reach the ‘influencer’ in their area. In reality it changes daily, even hourly.

Set the bar higher

We’ve seen time and time again that established concepts including fame, popularity and influence don’t necessarily cross over online. Maybe we should stop looking for the traditional concept of influnece, admit that it doesn’t work anymore and look for alternative measures? This means that we need to look beyond the numbers and for something more, something that truly takes into account all that we can see, track and follow through social media. It’s not about lists and numbers, it’s about actions. And popularity does not mean influence, at least not anymore.

About these ads

Todos los días un parte de cada uno de nosotros pierde una parte de sí mismo pero con cierta travesura se postula al infinito digital.

Tagged with: , , , , , , , ,
Publicado en Simplyzesty.com
One comment on “When Bieber tops the list, is influence dead?
  1. […] la popolarità di un personaggio. Un spunto di riflessione molto interessante è l’articolo When Bieber tops the list, is influence dead? nel quale vengono paragonati Bieber, Obama e Amstrong, personaggi molto diversi e con differenti […]

    Me gusta

Los comentarios están cerrados.

10:00 am to 05:00 pm | Mon-Fri
+5411 4954.0022 / +54 911 6259.7231
Gabriel Catalano

enero 2011
« dic   feb »

Enter your email address to follow this blog and receive notifications of new posts by email.

Únete a otros 6.142 seguidores

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito


el mundo del marketing se activa para ti


fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog


La realidad alterna

Poesías, relatos, diario de sueños


Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions



Comunicación & Marketing

De Lilian Lanzieri


Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.


Noticias de Tecnologia.

Talento en Expansión

Gestionando personas y transformando organizaciones en la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.


travel & intuitive living

déborah rueda

Un sitio más pero diferente sobre marketing digital

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web, stat ups, emprendedores

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación


Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria


Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción


Ensalada de Manjares


Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 6.142 seguidores

A %d blogueros les gusta esto: