Daily Archives: 4 enero 2011

Coca Cola lanza su propia marca de yerba mate

La mayor fabricante de gaseosas del mundo intentará nuevamente competir en el negocio del mate argentino.

La multinacional de gaseosas, Coca Cola planea competir en el negocio de la yerba mate con su propia marca. Se trata de La Vuelta, que fue lanzada oficialmente en el país la semana pasada por la filial local de Coca Cola. En la primera etapa, no será comercializada en Capital Federal y tampoco tendrá una presencia masiva en la provincia de Buenos Aires.

Según confirmó El Cronista, se trata de un producto que será fabricado en Misiones. Y que tendrá que competir en un mercado donde proliferan más de 60 marcas, entre ellas, Cruz de Malta, CBsé, Taraguí, Rosamonte y Unión. En principio, será distribuida en paquetes de 500 grs. y 250 grs. ($5 y $ 2,80 respectivamente) en las provincias de Corrientes, Misiones, Neuquén, Río Negro, La Pampa, Chubut, Santa Cruz, Tierra del Fuego y en diferentes puntos del ámbito bonaerense.

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Publicado en Apertura.com

2011. This is the year that will shape the future of our lives online.

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Questions like “What kind of brain is the Web giving us?” And does “juggling e-mail, phone calls and other incoming information..change how people think and behave”?

In the big picture, this was a reasonably quick wake-up call; we’re already examining the social web’s effect on us and most of us have only been on Facebook for 3-4 years, have carried an iPhone for 2-3 years (and a Droid for less), and have been on our BlackBerries for, at most, 8 years. We’re still in the early days of creating a new society in which our lives are lived online as much as face-to-face. This is the year for us to start making choices about what we want that society to look like.

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline:

What am I choosing to do on the Web? Imagine turning your computer off every time you turn away from it, and then using the next boot-up cycle to think about what you want to accomplish when you get back online. I’m not advocating that kind of wear and tear on your on/off switch, but I know that our lives online would be infinitely more satisfying if we each took 30 seconds to stop and think about what we want to experience or achieve each time we go back to the Internet.

The pace of our online lives intensifies the need for absolutely clarity about our personal and professional goals: the Internet hurls so many tasks, distractions and genuine opportunities our way that it’s easy to get blown off course. But if you’re clear about what you want the web to do for you — the kinds of relationships you want to build, the conversations you want to have, the ideas you want to express — your time online can actually support and sharpen your vision for a fulfilling life. Make 2011 the year in which the web becomes a means of pursuing your personal and professional priorities, rather than an end in itself.

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Publicado en Blogs.hbr.org

Facebook and Goldman Sachs: Inflating a New Bubble?

More than a decade has passed since Time Warner (TWX) and America Online (AOL) merged in a $180 billion deal, marking the peak of the Internet bubble and beginning a long drought for technology stocks—a drought that has arguably been broken only by Apple (AAPL) and Google (GOOG). Now Facebook seems to be taking the lead in the next wave of tech-stock enthusiasm, with Goldman Sachs (GS) reportedly investing $450 million in the social network, giving the company a theoretical market value of $50 billion and positioning it for what seems like an inevitable initial public offering. That may be good for Facebook and Goldman, but will it be good for investors?

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Publicado en Businessweek.com

10 websites to watch in 2011

Hipmunk is fixing everything that’s wrong with flight searches with a tool whose usefulness is immense.

* Kickstarter is a crowdfunding platform for creative endeavors
* Grooveshark might be the next big thing in online music
* Diaspora is an open source social network platform

(Mashable) — There are more than a trillion URLs in Google’s index. Yes, that’s a one with twelve zeros after it. And Google crossed that milestone two and a half years ago. With so many sites on the web in 2011, how do you know which to pay attention to?

Mashable’s editors haven’t quite visited a trillion pages, but we’ve checked out a lot in the past year, and we’ve compiled a list of 10 websites we think are poised to have big years in 2011.

Some of these are relatively new sites we think will catch the mainstream’s attention next year and others are older sites that we think will finally hit the big time in 2011.

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Publicado en #gabrielcatalano

Loaded with cash, Facebook may take on Google

Computerworld – With Facebook now flush with cash, the social networking phenom has the muscle to better duke it out with tech industry heavy-weight Google.

But while the investment of $500 million from Goldman Sachs and a Russian investor could do a lot to validate the business behind social networking, the question remains as to what Facebook CEO Mark Zuckerberg should do with this new financial muscle and industry clout.

While opinions vary as to what Zuckerberg’s next step will be, most agree that the 26-year-old entrepreneur and billionaire shouldn’t lose focus.

“Facebook needs to avoid the dangers that come from being big and having a lot of cash,” said Augie Ray, an analyst with Forrester. “There can be the temptation to throw a lot of money around exploring different ideas, but Facebook needs to continue to focus on the unique core value drivers it has around personal sharing, relationships and communications.”

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Publicado en Computerworld.com

Like or Dislike?: Five Tips for Analyzing Social Media Sentiment

As companies prepare to implement their new social media strategies for 2011, there’s an important metric that shouldn’t be overlooked. In addition to conversation volume, share of voice, level of engagement and monthly trends, is social media sentiment a part of your monitoring process? If not, this may be an important factor missing from your listening routine.

Included in one of the three areas in which Ogilvy 360° Digital Influence categorizes metrics as part of its Conversation Impact™ measurement model, sentiment can be one of the most valuable aspects of social media. Facebook, Twitter and blogs give anyone the power to dash off their opinions to friends, followers or readers; but more importantly, these comments leave a traceable mark online. If it’s posted on a public profile or page, companies have the ability to access these remarks and gain insight into how people feel about their brands and products. During a new product launch, brand transformation or a crisis, this kind of knowledge on consumer sentiment is essential.

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Publicado en Blog.ogilvypr.com

Mobile Marketing Association to Address Smartphone Privacy Issue

This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent. As you’re exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs

apps_150x150.pngAs Apple faces a class action lawsuit where it’s being accused of sharing users’ personal information with advertising networks without their consent, the Mobile Marketing Association (MMA) is now stepping in with plans to develop a set of mobile privacy guidelines for the industry.

The new guidelines will complement the group’s existing Global Code of Conduct, and will attempt to address the growing need for marketers and consumers to have a “transparent, accepted understanding,” in its words, as to how information on a mobile device is collected and what’s being done with it.

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Publicado en Readwriteweb.com
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Gabriel Catalano

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