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Archivos para enero 2011
Why Make Effective Networking Part Of Your Freelance Job
http://www.1stwebdesigner.com/design/networking-freelance/
Posted in: Web Design • Written by: 
riza_gamutan
This is where effective networking comes in. Networking simply means the act of creating, extending and maintaining personal connections with different types of people in the business. It is a way to seek sources for opportunities like extending business to more clients and how to gain technical expertise.
Networking is easily achieved if the person steps out of his normal work environment. This is because most people are so engrossed with what they work and the people that surround them. If they just only start breaking loose from what they are accustomed with, it is the only way towards building an effective network.
Why the need for networking?
Image by Laura Leavell
1) Finding jobs easily through connections
Networking can help you land jobs of your dreams. Take for instance a manager who has sought another employment. With networking, he is able to extend jobs to his former colleagues even if distance has kept them apart. With the right connection, he gets to choose his own team in the current employment. Hence, this could be another step to achieve the company’s objectives.
This also applies to freelancers working through networking. Because people are aware with what you can extend to them, existing contacts like friends and associates recommend you to where they might be right now. This is because they need your service and therefore, a network is built out from staying closely connected with them. It is also in this way that you prolong your career. Continue reading
Infographics to Enrich Your Knowledge
http://www.noupe.com/graphics/infographics-to-enrich-your-knowledge.html
Over the past few years, social media networking sites have been growing rapidly — this is something we all might have obviously noticed already. The question is whether we’re aware of how many users there are out there across the world who cannot imagine their lives without their social media networks.
Here is a collection of forty useful and appealing social media infographics that will enrich our knowledge, our lives and thoughts about the advantages and disadvantages of such networks. If you have found an infographic you’ve found useful, feel free to share it with us!
Useful Social Media Infographics
The Boom of Social Sites
The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct:
Facebook’s World
Facebook is the most dominant brand in the world of social media. Ever wonder how? Click the image below to view a comprehensive infographic:
Age Distribution on Social Networking Sites
Here’s some interesting statistics regarding the age distribution across many of the popular social networking websites:
The Pros and Cons of Art Directed Blog Posts
by Angie Bowen
http://www.problogdesign.com/design/the-pros-and-cons-of-art-directed-blog-posts/
When it comes to blogging, for a designer, the art can feel somewhat lacking in, well, art. So it is natural for the designer inside us to begin craving a new approach to this task, which can at times feel a bit tiresome and trying. Blogging can often feel this way for a designer, because we are not necessarily the best at expressing ourselves through our words. We tend to be much more visual creatures.
We are better at finding the right look than at finding the right words, so blogging can move us a bit out of our comfort zone, even though we tend to have a firm enough grasp on the topics that we tackle.
Art directed blog posts are posts that are designed individually to match the subject of the post, and they tend to break from the usual look and setup of your site. This allows you as a designer to keep a proverbial fresh coat of paint on your site, without having to take the time and make all of the considerations that come with a complete redesign.
Below is a look at some of the positive and negative aspects of this approach, followed by a few tips and examples so you can see for yourself if this is the next step for your blog. Or if you have already taken that step, this post can help you make sure you are solid ground as you proceed. Continue reading
We Can Do Better: The Overlooked Importance of Professional Journalism
- By Dan Redding
http://www.smashingmagazine.com/2011/01/28/we-can-do-better-the-overlooked-importance-of-professional-journalism/
The Web is a galaxy of information that is rapidly expanding. Blogs and online magazines are helping shape the future of this Information Age that we live in. Those of us who read, write and design blogs and online magazines possess extraordinary power and potential. How will we choose to use it?
If you use your website to publish news, events, opinions or interviews, you should familiarize yourself with the basics of journalism. These tools can help us develop and share information that is exciting, intelligent, and responsible. They can provide guidance and support as you pursue a career or hobby writing online.
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This article is accompanied by examples of photojournalism, which is the practice of communicating news through photographs. The above photo of a 1940′s newsstand in New York City was taken by photojournalist Ruth Orkin
We, designers, go on all day about the usability of our WordPress layouts and the readability of our typography, but all of those things have been considered in vain if our writing is poorly spelled, riddled with inaccuracies, or based on second-hand assumptions that will leave our audience misled, confused, or worse. Even if you’re just casually writing about why you personally love/hate the iPad (for example), you can do so in a truthful way (truthful to your own opinions and truthful to the information you are discussing).
Whether or not you strive to produce writing that you consider journalism is not all that important. What is important is that no matter what writing genre you specialize in, you have a responsibility to your readers to publish high quality writing that is truthful, accurate, and readable. Oh, and this applies to your professional Twitter stream and Facebook updates, too. All of these elements have a reflection on you and your brand.
Trained professional journalists spend years studying the complex techniques and thorny philosophical values that define the trade of journalism, so don’t expect to receive a Master’s degree from Columbia by the end of this article. What this piece can serve as is a crash course designed to introduce concepts that will improve your writing, pique your interest, and instill a sense of respect for the fundamentals of a noble profession.
What is Journalism? Continue reading
My Revised “Most Important Task First” Model
http://the99percent.com/tips/6980/Lab-Rat-Do-Your-Most-Important-Task-First
Step 1: Spend 30 minutes scanning email and responding to urgent items.
Step 2: Turn off email and other distractions. Focus for 2-3 hours on completing your “Most Important Task.”
Step 3: Take a lunch break away from your desk. Leaving your computer and recharging is the key to being productive after your MIT time.
Step 4: Devote the post-lunch day to taking care of ongoing tasks and other “reactionary work” that requires less mental stamina.
The Caveat
Although tackling hard work first seems like a no-brainer, I did have to alter the model a bit for it to work for me, which made me realize that this approach really depends on your personality. For some, it may be an easy switch that will exponentially increase productivity, but for others, it might cause extra stress. Continue reading
Doreen Lorenzo: Clients Don’t Deserve Surprises
http://the99percent.com/articles/6983/Doreen-Lorenzo-Clients-Donat-Deserve-Surprises
So how do they do it? We sat down with president Doreen Lorenzo for a conversation about how Frog “looks after clients” and “teaches young designers” – and how both of these elements play into the company’s remarkable ability to create break-through products.
Continue reading
The Five Levels of Communication in a Connected World
http://the99percent.com/tips/6844/The-Five-Levels-of-Communication-in-a-Connected-World
In the digital world in which we live, it has become too easy to send emails, ping people via instant message, text, tweet, etc. Upon reflection, I think I’ve been too haphazard about how I communicate with my colleagues, clients, friends, and family. Oftentimes, an email about a problem should have been a phone call. And sometimes a phone call should have been an in-person meeting.
Knowing what to say and when to say it is not enough. In the modern day, we must decide HOW to communicate. Continue reading
Sigue la publicación de resultados financieros: Motorola, LG, Nokia, Qualcomm, Samsung
Ricardo Sametband
http://blogs.lanacion.com.ar/
El mundo móvil sigue anunciando su performance económica en el último trimestre fiscal (porque recuerden, aunque lo hacen con todo el amor del mundo, el fin último de estas empresas es vender). Hace unos días les contaba los números de Apple, Sony Ericsson, HTC y Alcatel, en un ambiente generalmente positivo.
Como aperitivo, les dejo los últimos números generales de cómo crecieron los sistemas operativos móviles (es de Allaboutsymbian).
Soluciones imaginativas para problemas complejos
Tres proyectos en Roma muestran cómo estados, organismos no gubernamentales y el sector privado pueden combinarse y ser más efectivos. Por ejemplo, en ciberseguridad, hambre, energía o educación. Lo dice la consultoría Booz & Co.
Se trata de desafíos que pueden ser vitales, profundos y complejos, sostiene un informe difundido esta semana desde la capital italiana. Ahí también reside desde 1957 un club homónimo, muy cuestionado por dirigentes políticos occidentales y orientales.
Las propuestas actuales tienen asimismo alcances y repercusiones mundiales. Se basan en ir cambiando reglas de juego, algo que ya sucede en varios sectores y no desde ahora, sino por años. No obstante, aun las entidades más capaces y bien intencionadas, de por sí mismas, pueden chocar con serios obstáculos.
Tal el caso que presenta Fernando Napolitano, de la firma citada, en relación con una vasta compañía como Poste Italiane. La entidad funciona simultáneamente como correo, empresa de comunicaciones, celulares, emisora de tarjetas y banco de ahorros. Su conducción descubrió que, pese a operar según normas y con equipos de vanguardia, ha debido apelar a una serie de socios para afrontar problemas de ciberseguridad.
Continue reading
¿Las agencias pueden gestionar una marca?
http://www.titonet.com
Hoy me gustaría plantear una pregunta: ¿Las agencias de publicidad pueden gestionar una marca? Según afirman muchas de ellas, sí que pueden. De hecho, cada vez es más frecuente escuchar eso de que “nosotros ya no hacemos publicidad, nosotros hacemos comunicación de marca”. ¿Pero esto es realmente así o estamos ante un intento de reposicionamiento con el fin de captar un trozo más grande del pastel? Está claro que las agencias que se autodenominan “de comunicación” tienen la necesidad de ofrecer algo nuevo, pero no creo que sea demasiado acertado afirmar que pueden llegar a dominar todos los elementos que integra una marca, como ya avanzamos en Innovando en comunicación.
De la creatividad a la innovación: ¿cómo avanzar desde ideas originales a proyectos rentables?
Por Ari Sabbagh y Federico Ast
Emprendedores y directivos saben que, para sobrevivir, deben ofrecer novedades a los clientes. Pero la innovación es una actividad de alto riesgo. De acuerdo con la firma de investigaciones de mercado AcuPoll, entre el 80 y el 95% de los nuevos productos fracasan.
De esta forma, las organizaciones se encuentran ante un doble desafío. Por un lado, necesitan generar ideas creativas para subsistir. Por el otro, deben evitar que el proyecto fracase en la implementación.
En este artículo presentaremos un método de gestión de la innovación que permite generar las condiciones para la producción de ideas originales e implementarlas en un contexto de riesgo controlado.
El modelo es relevante tanto para equipos de innovación de grandes organizaciones como para emprendedores que pretenden lanzar un nuevo proyecto al mercado. Continue reading
What Every Social Media Marketer Should Know About Empathica’s GoRecommend
by Neil Glassman
http://www.socialtimes.com
GoRecommend, a patent-pending “advocacy engine” from Empathica, helps convert consumers into brand advocates by enabling them to share positive retail experiences.
After customers complete a survey on a recent retail experience, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation. An automated referral process gives customers the opportunity to pass along their positive messages via Facebook, Twitter and email.
Ways the product benefits social media campaigns
Empathica has found that approximately four in five customers have had a positive retail experience and would be willing to promote the brand to their communities. GoRecommend facilitates sharing their retail experiences and becoming brand advocates. To date, GoRecommend is being used by more than 50 brands, and has generated over 181,000 consumer recommendations, exposed to more than 33 million individuals. Continue reading
Redes informales de empleados: cuando la realidad no coincide con el organigrama
Entre las décadas del ’60 y ’80, se impuso el paradigma de la organización matricial. Bajo este esquema, cada líder empezó a ser responsable ante dos o más ejecutivos de nivel superior según criterios funcionales, de producto o geográficos.
Por ejemplo, cada trabajador de marketing reporta, por un lado, ante el gerente de marketing. Aunque, por el otro, también es responsable ante el manager del proyecto al que está asignado actualmente.
En principio, esto parecía una buena forma de mejorar las interacciones y la circulación del conocimiento en las típicas compañías jerárquicas y piramidales. En las organizaciones matriciales, es más sencillo crear lazos de comunicación entre trabajadores de distintas áreas donde cada uno aporta su expertise para el éxito de un proyecto particular. Continue reading
2011′s breakout terms in Mobile Media predict the year to come in phones, tablets
by Damon Kiesow
http://www.poynter.org
This Mobile Media blog turned a year old on Jan. 21, 2010. It started with a write-up of a blog post by Chip Oglesby: “Newspapers need to connect their content to smart devices, location awareness.” More than 1,000 other updates followed.
Typically, such an anniversary could call for a list of the most popular stories from the last year, as well as a cogent analysis of the state of the industry. But I did those just before the new year:
- The top Mobile Media stories of 2010
- In its debut year, the iPad has not saved journalism, but it offers 3 lessons for media companies
So instead, let’s look back and forward, with the help of a Wordle tag cloud of the headlines of the last year:
(Click to enlarge) Continue reading ¿El final del concepto de “carrera”?
Por Ricardo Czikk
Posiblemente, el concepto de “carrera en la empresa”, sea un resabio de lo que Peter Block llamó, hace ya muchos años, “contrato patriarcal”, una vinculación donde la empresa entregaba a sus empleados un mapa de futuro cierto, trabajo de por vida, crecimiento por antigüedad, ascensos previsibles y un retiro más o menos digno.
A cambio, exigía lealtad, permanencia y el compromiso de sentirse parte, la famosa “camiseta“.
De esta forma, en contextos económicos estables e industrias previsibles, las “descripciones de puesto” podían asegurar que cuando un vicepresidente se jubilaba, un cadete era automáticamente ascendido, por efecto de un movimiento vertical ordenado y prolijo. Continue reading
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