Archivos diarios: 1 diciembre 2010

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Natural Design Talent vs. Design Degree

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Natural Design Talent vs. Design Degree

http://www.dzinepress.com/2010/12/natural-design-talent-vs-design-degree/


Whenever we talk about any field of creativity, a never-ending discussion pops up that either a natural talent is good for a creative carrier or a proper qualification should be there in order to excel in the field. Similar is the case with a carrier in graphic designing, which am important branch of creative profession.

This discussion has been going on for ages and till date no one has come to a solid conclusion. Some people think that in order to be a successful designer, one has to be talented otherwise; he won’t be able to achieve his goals, no matter how highly qualified he is. This group also says that a person can learn and improve with the passage of time. You will also find a lot of people who think that getting a degree in designing is a lot more important than being naturally talented. Some designers can just design a few things like glossy brochures, while others have a diversity of talent and can successfully create websites, print layouts and logos.

You will find a lot of graphic designers who have been through proper designing courses questioning themselves if the whole degree idea was worth it or not. The reason is that they might have seen a lot of senior successful designers without having a professional degree and such scenarios always brings a thought in people’s mind i.e. what is more important – being naturally talented or earning a design degree with a lot of efforts and expenses.

You will hear a lot of designers saying that they are ‘God gifted’. You will also hear a lot of designers telling the importance of degree. So, who wins? Let’s find out if there can be a winner or if both of them can be equally successful. Lee el resto de esta entrada →

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Comcast Cares, una historia de twitter como plataforma de relación con clientes

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Comcast Cares, una historia de twitter como plataforma de relación con clientes

por Francisco Javier Sánchez
http://www.marketingcomunidad.com/comcast-cares-una-historia-de-twitter-como-plataforma-de-relacion-con-clientes.html

A principios de 2008, una “telco” americana llamada Comcast sufrió un tremendo castigo al verse en la parte más baja del Índice de Satisfacción de Clientes de EEUU, un estudio que monitoriza las opiniones de más de 200 empresas americanas.

Comcast comenzó a conocerse por sus malas prácticas de negocio y su deficiente servicio al cliente. Tanto fue así, que fue colgada en la red una página llamada ComcastMustDie.com (Comcastdebemorir) en la que cientos de clientes comenzaron a publicar sus quejas.

Estaba claro que Comcast tenía que reaccionar. Fue cuando Frank Eliasson, por aquel entonces director de servicio online de la Compañía, comenzó a monitorizar las quejas de los clientes a través de Twitter.

Para sorpresa de muchos de estos clientes, Frank Eliasson abrió la cuenta @ComcastCares en Twitter y comenzó a contactar con ellos estableciendo un diálogo con el objetivo de calmar los ánimos y encontrar soluciones a los problemas que habían manifestado. Lee el resto de esta entrada →

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Scenario Planning + Managing Your Inevitable Social Media Crisis

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Scenario Planning + Managing Your Inevitable Social Media Crisis

http://darmano.typepad.com/logic_emotion/2010/11/scenarios.html

Screen shot 2010-11-30 at 10.38.47 AM
Source: Decision Strategies International

I see it weekly if not monthly. Brand or company X goes about their business on a social platform, marketing, putting out fun apps, doling out coupons and yes in some cases, engaging. Then one day, they get attacked by their customers or perhaps an advocacy group. The response tends to always be the same.

Shut it down.

In my estimation, the organization, business or brand in question has not gone through the rigor of scenario planning, and doing the fire-drills to prepare for attacks in social media. The biggest farce any organization will believe in social media is that they will be loved the moment they engage in social media. They may be. They will likely be hated as well and everything in between.  Here are some thoughts that every organization who chooses to participate in social media should consider before, during and after they build their followers, fans and attract foes. Lee el resto de esta entrada →

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2011 Trends: Content Marketing Is Critical

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2011 Trends: Content Marketing Is Critical

 

Geoff Ramsey—CEO, Co-Founder

http://www.emarketer.com/Article.aspx?R=1008070

Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.

Magnetic content can include anything created on behalf of a brand—be it an ad, YouTube video, online game, Facebook page, Twitter promo or mobile app—that consumers genuinely want to engage with and pass along to others. This content entertains, amuses, informs, serves a function or satisfies a consumer need. It’s welcome instead of annoying or interruptive.

Marketers, especially those working in social media, have seen the proven value of branded content, sometimes also referred to as “earned media.” Nearly three-quarters of US companies with a social media strategy used such content in their campaigns, making it the most common type of content used, according to a June 2010 study by King Fish Media, HubSpot and Junta42.

Content Used for Social Media Campaigns, June 2010 (% of US companies that currently have a social media strategy) Lee el resto de esta entrada →

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Las primeras páginas del nuevo libro de Carlos Herreros (I)

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Las primeras páginas del nuevo libro de Carlos Herreros (I)

http://managersmagazine.com/index.php/2010/12/libro-de-carlos-herreros/#more-6145

Reinventing-management“Reinventing Management” [1]

Tal como lo conocemos hoy, el Management apenas está haciendo el trabajo que se suponía que tenía que hacer. Pero también vemos un desencanto creciente con el Management como disciplina. He aquí algunos ejemplos:

No se respeta al management como profesión (en HBR hay un artículo que dice que no es una profesión). En 2009, una encuesta de “Management Today” indica que el 31% de los encuestados desconfían totalmente o se fían muy poco del Management.

Los empleados no son felices con sus directivos. Como dice Richard Layard [2] en su libro sobre la felicidad (¿lo son los directivos con sus empleados?: ¿qué interacciones personales proporcionan la mayor felicidad?. Familia y amigos sobre todo; el jefe es el último. De hecho prefieren estar solos que con su jefe. Es ésta una acusación terrible a la profesión del management.

No existen modelos de rol positivos.  Excepto en series televisivas, los directivos no se levantan por la mañana diciéndose: “hoy voy a ser un gilipollas, voy a hacer imposible la vida de mis empleados”; sin embargo, se comportan como si lo fueran porque son criaturas de su entorno, un entorno de trabajo que se ha conformado aproximadamente en los últimos 150 años. Sin embargo, los entornos organizativos son muchos más antiguos. La cruda realidad es que las grandes organizaciones empresariales, con notable excepciones, son lugares miserables en las que pasamos nuestra vida de trabajo. No creo que para los directivos sea mucho menos miserable.  Aunque no sea más que porque es difícil pensar en grupos sociales en los que la mayoría tiene una vida insoportable y una minoría, muy minoritaria, consigue ser feliz. Nuestros cerebros y nosotros mismos somos muy sociales. Lee el resto de esta entrada →

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7 consejos para integrar con éxito la realidad aumentada en las estrategias de marketing

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7 consejos para integrar con éxito la realidad aumentada en las estrategias de marketing


La realidad aumentada es todo un boom tecnológico que puede ser explotado también a nivel empresarial. Incorporada a las estrategias de marketing de una compañía, esta novedosa técnica puede ayudar a fortalecer la relación con el cliente y a aumentar las ventas. Oliver Schiffers, director de Estrategia y Análisis de Marketing de Sapient Nitro, ofrece en Internet World Business los siguientes siete consejos para integrar con éxito la realidad aumentada en el marketing: Lee el resto de esta entrada →

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Awesomely Effective Email Communication

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Awesomely Effective Email Communication
Joshua Riddle

http://workawesome.com/communication/effective-email-communication/

autoroute à emails...

Most organizations believe email is one of their biggest productivity snags even though email is probably the most important office communication tool available.  The technology has eliminated many of our personal boundaries. Some of us have even allowed email to drive our actions when in reality, our communications should be driven by our goals and the tasks required to accomplish them. What we have forgotten is the fact that email is a communication tool.

The real purpose behind communication is the exchange of information in a way that both parties involved clearly understand the shared intelligence. If the email messages you send aren’t clear, then the recipients of those messages will not be clear either, and they will not be able to interpret what you want or what they need to do as a response to the email.

Think about the number of times you have received an email message that made you wonder what the sending person meant — or why you even got the message in the first place. Now on the opposite end of the spectrum, think about the times you’ve sent an email that returned to you with a bunch of questions because you didn’t take the time to write it clearly. This is where productive communication breaks down with office email. This is the snag.

Productive communication can be greatly improved by implementing a simple mental checklist that you can run through before you hit the “send” button for each and every email that you write.  This simple set of rules will grade your email (so to speak) and let you know whether it has passed or failed the test.  The process is designed to help you think about what it is you are trying to communicate before sending the email off, ensuring that the recipient will understand what you are striving to communicate. In addition, by writing more effective email messages you will greatly reduce the quantity of emails you receive each day.

The process is called the PASS process of effective email communication. The PASS  process will assist you in writing clearly defined emails that produce effective action on the side of the recipients. Lee el resto de esta entrada →

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15 Cool Ways To Boost Your Creativity

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15 Cool Ways To Boost Your Creativity

Written by Diggy

http://www.pickthebrain.com/blog/15-cool-ways-to-boost-your-creativity/

Feeling burnt out or lacking creative ideas?

This article is especially for all you writers, artists, business owners or anyone looking for some new ways to get their creativity flowing.

Here are 15 ways to give your creativity a jump start:

Write Your Ideas Down

Get into the habit of writing your ideas down as soon as you get them. This way you train your brain to keep coming up with ideas, and as soon as you get them you write them down.

When they are written down you don’t have to worry about remembering them and this allows more room for new ideas to form in your mind.

Relax

Good ideas and creativity usually do not appear under stress. When you are relaxed and rejuvenated, creative ideas usually come rather naturally.

Take a walk on the beach, take a nap, go and play some sport or do whatever it is that relaxes you so that your brain can be more creative when you get back to work.

Have No Expectations

Similar to living with no stress, but specifically no stress from the outcome.

When you create with love and passion and no expectation of the outcome, the chances are much greater that you will create something remarkable! Lee el resto de esta entrada →

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Desktop Wallpaper Calendar: December 2010

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Desktop Wallpaper Calendar: December 2010

By Smashing Editorial
http://www.smashingmagazine.com/2010/11/30/desktop-wallpaper-calendar-december-2010/

Desktop wallpapers can serve as an excellent source of inspiration. However, if you use a specific wallpaper for a longer period of time, it becomes harder to draw inspiration out of it. That’s why we have decided to supply you with smashing wallpapers for over 12 months. To make them a little more distinctive than the usual crowd, we’ve decided to embed calendars for the upcoming month. So if you happen to be searching for a specific day of the month, isn’t it better to show off a nice wallpaper with a nice calendar instead of launching some default time application?

This post features 40 free desktop wallpapers, created by designers across the globe for December 2010. Both versions with a calendar and without a calendar can be downloaded for free.

Please notice:

So what wallpapers have we received for December 2010?

December 2010 Wallpaper Lee el resto de esta entrada →