This is a round-up of some great websites and cool blogs that we think you should check out.
dic31
Archivos Mensuales: diciembre 2010
dic31
The 101 Most Useful Websites
http://www.labnol.org/internet/101-useful-websites/18078/
As we quickly approach the dawn of a new year, here are my picks for the 101 most useful websites of the year 2010.
The list primarily highlights the lesser-known or undiscovered websites and misses out all-time favorites like Google Docs, Wikipedia or IMDB that most of us are already aware of.
Useful Websites Worth a Bookmark!
The sites mentioned below, well most of them, solve at least one problem really well and they all have simple web addresses (URLs) that you can easily learn by heart thus saving you a trip to Google. Lee el resto de esta entrada
dic31
Reinstall Windows Without Losing Your Data
The ultimate repair job doesn’t have to be the ultimate disaster.
How did things get this messed up? Windows has slowed to a crawl. Programs won’t run. The free firewall you installed last year won’t update or uninstall itself.
System Restore hasn’t helped; neither have your assorted cleanup and antimalware programs. Only one option remains: Reinstall Windows and start from scratch.
I’m not going to lie to you–this is a scary and time-consuming job. Your PC may be unusable for a day or more. You could even lose all of your data.
And let’s face it: You’d be wise to avoid this chore if at all possible. If someone in tech support tells you to do it, get a second opinion, and then a third.
If you have to reinstall–and sometimes it is necessary–here’s how to make the process as safe and painless as possible.
Gather What You Need
You’ll have to collect a few things before you can begin.
First, you’ll need your recovery tool. What’s that? If you’re using the version of Windows that came on your PC, it’s probably in a hidden partition on the computer’s hard drive. That partition contains the information necessary to restore the hard drive to its factory condition.
Obviously, a hard-drive partition is not something you have to gather. But if your PC is a few years old, the recovery tool may be on one or more CDs or DVDs instead. Find the discs that came with your PC and see if anything looks promising. Alternatively, check the PC’s manual to learn what kind of recovery tool came with the machine, and, if it’s on a partition, how to access it.
If you upgraded Windows since you bought the PC–for instance, going from XP or Vista to Windows 7–the upgrade disc is now your recovery tool.
If you can’t find a recovery disc, and the PC has no hidden partition (or offers no workable way to access that partition), contact the system manufacturer to see what they can do for you. Read “How Do I Restore Windows If I’ve Lost My Restore CD?” for details.
After Windows installs, you’ll have to reinstall all of your programs. Collect all the original discs or downloaded installation files, and all of your license numbers.
You’ll want an empty external hard drive with a capacity at least as large as your existing hard drive. Another external hard drive will come in handy later. That one doesn’t have to be empty; you’ll need only a part of it.
Finally, you’ll need time. The best-case scenario for a reinstall is a day. The worst case: three or four days. You’ll be spending a lot of that time waiting, so get a good book, too. Lee el resto de esta entrada
dic31
All 22 of 360i’s Reports from 2010 – Read & Download Our Collective Insights from the Year
by 360i
Image via Flickr
2010 was a year of innovation, advancement and change in the digital world. The search landscape transformed as the Bing-Yahoo! deal came to fruition, mobile went mainstream, and social media platforms like Facebook continued to adapt to shifting consumer habits. All along the way, we’ve provided reports to help marketers better understand what the trends and announcements mean for their marketing efforts, and their businesses on the whole.
Here’s our year-end recap of all 360i reports from 2010. You can download each of these reports by clicking through the link and selecting ‘Download’ at the top left menu bar of the Scribd embed. Lee el resto de esta entrada
dic31
La importancia de reinstalar la confianza en las empresas
Después de la crisis parecen haber cambiado las prioridades de la gente. Un informe de Edelman revela que hoy es más importante garantizar confianza y transparencia que garantizar buenos resultados financieros.
Según el Edelman Trust Barometer 2010, la confianza ocupa actualmente un lugar fundamental en la mente del público; particularmente en lugares como Europa y Estados Unidos, el público es escéptico y le está dando un lugar más importante a la transparencia y a la confianza que a la calidad de los productos y servicios de una compañía.
Este dato es particularmente importante para los directivos, que son los que están a cargo de retornar a una zona de credibilidad. Según Richard Edelman, director ejecutivo de Edelman, “Hay preocupación con respecto a que las acciones de corto plazo hayan sido llevadas a cabo sólo como resultado de la crisis y que el gobierno tenga que permanecer como un perro guardián. Las compañías tendrán que probar que los escépticos están equivocados y demostrar que pueden obtener ganancias y propósitos”. Lee el resto de esta entrada
dic31
Sólo 22% de las empresas locales aprovecha el 2.0 a pleno
Dentro de un listado de 40 compañías, todas ellas catalogadas entre las que más facturan en el país, sólo un 22% utiliza alguna herramienta de la llamada Web 2.0 en su sitio web.
>> por Manuel Parera | http://www.apertura.com
Dentro de un listado de 40 compañías, todas ellas catalogadas entre las que más facturan en el país, sólo un 22% utiliza alguna herramienta de la llamada Web 2.0 en su sitio web, siendo las redes sociales la más recurrida (con un 20%). Escasean los foros, wikis, RSS o blogs. También herramientas como la contratación online, calidad de información o soportes para la resolución de problemas. Los datos surgen de un análisis de TBI Unit, realizado entre los meses de septiembre y octubre bajo el formato de benchmarking, en donde los cinco mejores sitios a nivel local resultaron ser los de: IBM, Shell, YPF, Arcor y Volkswagen, mientras que los de Aerolíneas, Grupo Clarín y Mercedes-Benz se destacaron en el rubro de información al usuario. Lee el resto de esta entrada
dic31
WikiLeaks, Influence, and The Age of Honesty
by revisl
http://blog.ogilvypr.com/2010/12/wikileaks-influence-honesty/
We wear a mask that grins and lies
It hides our cheeks and shades our eyes
This debt we pay to human guile
With torn and bleeding hearts we smile
It begins when we are children. As Steve Hein of EQI.org points out, “Children start out emotionally honest. They express their true feelings freely and spontaneously. But the training to be emotionally dishonest begins at an early age. The child is told to smile when actually she is sad. She is told to apologize when she feels no regret. She may be told to kiss people good night when she would never do so voluntarily.” In short, she will slowly be influenced to conform to a social structure that attempts to control what feels true.
But what does emotional honesty have to do with WikiLeaks and Digital Influence, you ask?
It’s simple really. We are still struggling – as individuals and as countries – to break down the walls of ‘protection’ that we have been brought up to believe we must build. We have not yet replaced those walls with the bridges necessary to fully transform society.
We’re secretive. We’re protective. We’re afraid. Lee el resto de esta entrada
dic31
Desktop Wallpaper Calendar: January 2011
We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. And as designers we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one — desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for almost two years now2, and we are very thankful to all designers who have contributed and are still diligently contributing each month.
As the new year begins, we will continue to nourish you with a monthly spoon of inspiration for the next 12 months. This post features 65 free desktop wallpapers created by artists across the globe for January 2011. Both versions with a calendar and without a calendar can be downloaded for free. It’s time to freshen up your wallpaper!
Please note that:
- All images can be clicked on and lead to the preview of the wallpaper and
- You can feature your work in our magazine3 by taking part in our Desktop Wallpaper Calendar series. We are regularly looking for creative designers and artists to be featured on Smashing Magazine. Are you one of them?
So what wallpapers have we received for January 2011?
Creative Chocolate
“January is a very cold month and it’s a perfect season to drink an hot chocolate. Even better if it’s a Creative Chocolate!” Designed by Fabrizio Venanzi4 from Italy.
5
20
6
dic31
Five Agency Trends for 2011
As 2010 draws to a close, I am making my predictions for 2011 trends in the agency world. We’ve come a long way since Don Draper on Madison Avenue. The industry continues to change at warp speed. The best agencies keep up. The rest, well, the economy has a way of weeding them out.
Here are my predictions for the top five agency trends for 2011:
1. Creative thinking will make a comeback. After a few years of countless safe, ho-hum campaigns, agencies will be yearning for more use of the right sides of their brain. New, innovative, never-been-done before thinking will make its way out into the world.
2. To say that social media spending will grow in 2011 is so 2009. As Callan mentioned in her post on social media trends for 2011, clients will be looking for new social media agencies. No, not for the first time. They will have grown wiser and realized that the agency that “said they could do social media” isn’t based in strategy and certainly isn’t integrating the medium into all aspects of the brand. Lee el resto de esta entrada
dic31
How social media can transform TV for good
by Lauren Fisher in Social Media
http://www.simplyzesty.com/social-media/how-social-media-can-transform-tv-for-good/
The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media and industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream. There’s so much that I want social TV to do, and do well, and so much potential to vastly transform TV as we know it. I’ll admit that I didn’t used to be convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity. Lee el resto de esta entrada
dic31
8 Things That Need To Happen In Social Media In 2011
http://www.simplyzesty.com/social-media/8-things-that-need-to-happen-in-social-media-in-2011/
It’s been a great year in 2010 for social media where the industry has really burst in to the mainstream and been embraced by brands and business but I wanted to look at some of the main things that need to happen in 2011 for the progress to continue. The main social networks are covered here as well as looking at some of the bigger industry trends and all in all I’d have to say social media as an industry is in great health and if anything I’d say it’s at the very start of it’s growth and 2011 should really go on and re-enforce that and see some exciting things happening.
Twitter Monetization
Twitter can still claim that they are in their growth phase but with a recent round of funding valuing them at close to 4 billion they need to start thinking about monetization very soon. They’ve had a spectacular year of growth and Twitter continues to be one of the most useful tools around that many of us simply could not live without for a number of seasons but they are a business at the end of the day and they simply can’t keep burning through cash at the rate they are if they are to succeed long term. They’ve tried a couple of things over the last year with limited success but they need to find that automated self serve ad platform like Google and Facebook have in place that generates them billions in revenue over the coming years. They have the users and enough smart people working there to do it so my guess is that by the end of 2011 they’ll start to get there. Lee el resto de esta entrada
dic31
The Inverted Pyramid Of Visual Design
by Steven Bradley
http://www.vanseodesign.com/web-design/inverted-pyramid-design/
In one second the user should understand generally where they are
—largely driven by visuals and functionality.
If we can keep people for 10 seconds, they should understand our primary message.
If they stay for two minutes, some secondary messages should be getting through.
All this feeds into a call to action.
—Kristina Halvorson
Journalists use the inverted pyramid style of writing to quickly convey the most important information of a story to readers. It works because no matter how far into an article someone reads the most important information gets through.
The more you read the more detailed information you get, but no matter where you stop reading the main message has been conveyed. Can web designers do something similar visually?
dic31
Who’s Using Twitter And How They’re Using It
by Ethan Bloch
http://www.flowtown.com
As Twitter continues to wax in popularity, the disparity of Twitter users across all demographics continues to wane. But as the Pew study also indicates, there is still a large portion of Internet users who continue to have no involvement with the site.
Read more: http://www.flowtown.com/blog/whos-using-twitter-and-how-theyre-using-it#ixzz19hKUlkwJ
dic31
¿Para qué sirve la publicidad?
Hace algún tiempo, hablaba por teléfono con alguien cuando me pidió, literalmente, “necesitamos un anuncio que venda mucho”.
He de reconocer que semejante pedido me dejó algo perplejo durante unos minutos. Cuando reaccioné, intenté explicarle, utilizando toda el arsenal retórico que pude reunir, que aquello era un pedido absurdo e improcedente. Pero para entonces, ya me había colgado, o se había dormido, no lo sé, pero el caso es que yo ya estaba hablando solo.
Esto es mucho más frecuente de lo que parece. Se pone en la publicidad una expectativa y una confianza en su supuesto “poder mágico” completamente exageradas e irracionales. Muchos cargan sobre los hombros de la publicidad todo el peso del marketing, confundiendo un término con otro. Y claro, a la hora de los resultados llega la decepción. Y con ella, la frase: “la publicidad no funciona”.
Así las cosas, y aprovechando las ganas aun de acabar aquella conversación telefónica, hoy he pensado: ¿para qué sirve la publicidad?. Creo que puedo explicarlo de una manera en la que podríamos ver también algunas formas interesantes de mejorar su rendimiento, reducirla e incluso, prescindir de ella. Allá vamos.
Imagino que os habréis topado alguna vez con un “funnel” más o menos así:
Me gusta:
dic23
