Archivos Mensuales: noviembre 2010

Stop the FAQ Page Bandage


by Jason Gross
http://sixrevisions.com/user-interface/stop-the-faq-page-bandage/

Stop the FAQ Page Bandage

The evolution of the web and the way in which we design for it has brought around all kinds of patterns, standards and best practices. Sites have a relatively uniform information structure: We always start with a home page (also known as the front page or index page) as the default page, and we’ll have common pages such as a contact page, an about page, and so forth.

A lot of sites will have a web page dedicated to problem-solving, giving answers to frequently asked questions (FAQ). In a time where interactivity between the site operator and site visitors is at the forefront, and a time where site analytics allow us to know more about user behavior than ever before — has the FAQ page, been left behind? Sigue leyendo

5 Rules for Mindful Creativity


Necessity may have been “the mother of invention” back when Plato dropped the famous phrase, but necessity alone is no longer a sufficient reason for creation. Inventions that seem to embody a forward-thinking approach at their inception often appear backwards in their thinking given a few years (or decades) of reflection. Take, for instance, the advent of individually packaged goods, which made food conveniently transportable at the expense of using more materials and creating more waste for landfills. The desire to make the world and the objects that surround us stronger, faster, more convenient and more beautiful serves as constant inspiration for today’s creative problem solvers. But sometimes, as with single-use packaging or the more complicated case of CFL lightbulbs, the innovative solutions we arrive at create other problems, or even predicaments, that become evident only in hindsight.
Sigue leyendo

10 Usability Tips for Web Designers


http://www.webdesignerdepot.com/2008/12/10-usability-tips-for-web-designers/

Simply put, usability is making your website easy for your visitors to find the information they need when they need it.

A common misconception about usability amongst web companies is that usability is expensive. Yes, there are multi-national companies that spend thousands of dollars on usability tests and research, but for an everyday company usability is achievable without the knowledge of usability experts or without expensive equipment for testing.

Web designers have an even easier job to do, just by reading usability articles they can accumulate a fairly good knowledge about usability basics and how to implement them on a website.

1. Include a TaglineSigue leyendo

Why Joe Client Doesn’t Care About Standards


thumbhttp://www.webdesignerdepot.com/2010/11/why-joe-client-doesn%E2%80%99t-care-about-standards/

Web standards should be a driving force behind the work of any designer or developer. They provide a scale against which to measure the quality, structure, syntax and methodology of design work.

To explain the benefits of web standards, I’ve compared on my own blog the landscape of the web today with that of 10 to 15 years ago.

Questions related to cross-browser compliance and the necessity of testing extensively before launching still linger, but the standardization of DOM, (X)HTML, CSS and a number of other technologies has made the digital world much more predictable. Sigue leyendo

Minimalism in Web Design: Clear Perfection


By: Tina Zennand
http://www.onextrapixel.com/2010/11/19/minimalism-in-web-design-clear-perfection/

Minimalism in art appeared in the late 1960’s. The main principle of the movement is simplicity in form and content; in order to achieve this, personal expression is removed. The aim of minimalism artists is to build their compositions in such a way that visitors perceive the artwork as deeper and more intense.

It can be achieved by making the themes clear from clutter. Minimalism is often manifested as abstract art, but it can also be very beautiful.

Minimalism in Web Design: Clear Perfection
Image credit: Todd Klassy

Minimalism as a Web Design

Minimalist designs make the simple things simple, and the complex things possible. My aim is to combine simple elegance and functionality to a timeless form. – Xavier Lust.

Minimalism as a web design trend came back not long ago. It was a move away from gaudy, elaborate graphics and design schemes, and a shift back towards simple, understated design. It was a comeback of the design at its most basic and simple elements, free from superfluous shapes and complex color combinations.

I would have written a shorter letter, but I didn’t have the time. – Mark Twain.

Jonathan Ive
Jonathan Ive

Aspects and Features of a Modern Minimal Web Design

In today’s world web minimalism is still all the rage, and the main reason of the trend’s popularity is people’s love for friendly and lightweight yet stylish and unobtrusive simple designs. By simple is not meant primitive. Some of the websites with minimalistic design have a number of shiny effects and use advanced forms of CSS and Ajax. But they seem to favor a cleaner, more clutter-free experience, and put a premium on white space.

So, what are the main distinctive features and aspects that make a modern web design minimalistic?

It is too easy for novices, too difficult for professionals. – A saying about playing Mozart.

Minimizing Content

The core function of a minimalistic design is to be able to present a clear message to the visitors. In order to achieve that, it is necessary to re-think the content and modify it to meet the design’s requirements. You’ll have to remove most of the graphic elements and images, but you should do it wisely, because it is very easy to go too far in an attempt to simplify the layout therefore you risk making the design boring. Sigue leyendo

Google Releases an E-Book About the Internet (But Still No Book Store)


The nature of the Internet doesn’t exactly make for an exciting bedtime story, but that’s how Google is presenting “20 Things I Learned About Browsers and the Web.”

Google’s Chrome team wrote the e-book in HTML5, presented as interactive pages that you can fold and flip by clicking and dragging the mouse. The book is fun to read, at least for a little while, and educational if you’re not a know-it-all. It advocates for updating to a modern Web browser (i.e., not IE6) and argues that plug-ins are relics (unless they’re integrated into the browser itself, as Chrome does with Adobe Flash). Sigue leyendo

50 Ways to Get Your Site Noticed


This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a website. Not all of the items listed below will apply directly to you and your business; however, they are, at the very least, an excellent source for inspiration.

1. Write Fresh and Catchy Content

If you have good content, people will always come back for more. One of the most important things about content is to keep it fresh and up-to-date. But, just like Smashing Magazine, make sure to archive your content for people to refer back to.

Fresh and catchy content

2. Listen to Your Community

If you are already lucky enough to have a community—even just some regular users—listen to them. You can do this by emailing your users directly, setting up comment forms, live chat, or even user feedback systems such as UserVoice, which allow users to vote on site issues and functionality. By listening to your community, you can determine exactly what they want.

Listen to your community

3. Monitor How Your Site is Used

Knowing how users use your site is vital. This allows you to target their needs better. The best way is to keep a close eye on your analytics data; check what country/area your users are coming from, what search terms are working well for you and what sites are giving you the best referrals.

Find out how users navigate your site via heat maps. These help you alter your site so that it is easier for your visitors to use and find what they want. This keeps your users happy and more likely to return. Sigue leyendo

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers



Since the beginning of time, people have exploited the human desire to sin so that they could achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Let’s roll.

Sin #1: Pride

Pride is defined as having an excessively high opinion of oneself. You must remember someone from your school days who had an extremely high sense of their personal appearance or abilities. That’s pride at work. On the Web, this sin will help you sell your product. Every website visitor wants to be associated with a successful service that other people might find impressive.

People want to say: “Yes, Fortune 500 companies use this tool and I use it as well,” or “Yes, I got on the homepage of Dribbble in front of thousands of other designers; that’s the type of work I do.” In all these examples, people are proud of their achievements and the website helps them show their pride. Here are examples of this first sin in action:

Showing off your customers. People want to use tools that big brands use. SEOmoz does a great job of fronting up the logos of famous companies that pay for their tools, with a simple call to action prompting you to be as successful as these top brands. This entices users to try this tool: “I want to use something big brands use.” Sigue leyendo

33 Splendid Website Designs You Might Haven’t Seen Yet


Author : Ebrian Acebedo
A medical student from Philippines who apparently likes web design. To get in touch with the author, Follow him on Twitter or be a friend on Facebook

Having a good design on a website is somehow important in a way that it increase the brand and to have a so called professionalism. As you may see, we have featured many inspiring website designs in the past articles for you to have some fresh ideas. Now we have compiled another list of beautiful websites that maybe you haven’t seen yet.

Here, in this next post, a compilation of cool website designs is showcased to further inspire budding website owners and designers in creating cool designs. Take a peek at this 33 Splendid Website Designs and let these great ideas inspire you… Have fun!!!

You may want to take a look at the following related articles:

• 45+ Inspiring Examples of Vintage in Web Design

33 Beautiful Purple Websites

• 44 Eye-Catching Slideshows

• 40+ Examples of Horizontal Scrolling Websites

33 Splendid Website Designs

Efingo

efingo

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Hard Boiled Webdesign

hard boiled

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Tanaiska

tanaiska

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Hippoapp

hippoapp

View Source Sigue leyendo

7 Useful Tools for Mobile Website Testing


It seems like everybody has a smart phone these days. This means that more and more people are turning to these mobile devices to do things that they would normally do on their desktop or laptop, like checking and sending email and viewing web content. That’s why it’s almost a must now to pay more attention to how your website looks on mobile devices. Yes, this does just add one more thing to the list of ways that web designers have to test their work, but thankfully their are tools out there to make our lives a little bit easier. So here are 7 useful tools for mobile website testing.

iBBDemo2

mobile testing

iBBDemo2 is an Adobe Air application that does a good job of emulating the iPhone and iPad web browsing experience. It can be a useful tool for testing Web apps targeting the iOS family of mobile devices. It can also be useful for doing presentations to demo iOS Web apps if you don’t have access to a Mac.

mobiReady

mobile testing

The mobiReady testing tool evaluates mobile-readiness using industry best practices & standards. The free report provides both a score (from 1 to 5) and in-depth analysis of pages to determine how well your site performs on a mobile device. Sigue leyendo

Humanizing Business & Brands: Your Ambassador Ecosystem


http://darmano.typepad.com/logic_emotion/

Ambassador Ecosystem
I just returned from a trip to Montreal where I spoke at Webcom about humanizing business and brands. I also got to spend some quality time with folks I’ve admired for a while. While there I enjoyed a wonderful dinner with Trust Agent Julien Smith, and friends followed by a totally rocking Karaoke session with fellow enthusiast and Whuffie star Tara Hunt. Tara has also taken the helm of a very cool new start-up (more on that later). I also got to spend some quality time with fellow speaker Marsha Collier and UX research pioneer (and friend) Jared Spool, a great and smart man.

Back to the idea of humanizing business and brands. Can it be done? Of course it can–that’s what this whole “social thing” is all about. But the catch is understanding and activating your entire ambassador ecosystem and getting your social diplomacy programs working with each other as opposed to against. Here’s how you can look at your ambassadors and the roles they play: Sigue leyendo

Seguidores, seguidores, seguidores



Followers, fans, seguidores. Se llaman de muchas formas, pero algo está claro: todas las empresas los quieren. No unos pocos, sino muchos. Compiten entre ellas a ver quién la tiene más larga. Desean tener más que la competencia. Tantos como Apple. tantos como Coca-Cola. Y para ello se inventan todo tipo de estrategias: concursos, regalos, premios a quienes les recomiendan,… de todo. ¿Y para qué? Para conseguir a muchos seguidores que, en realidad, no están interesados en lo que hace esa empresa, sólo en los regalos que da.

Lo importante no es tener muchos seguidores, es que los que tengas se interesen de verdad por ti. Un seguidor al que has convencido de hacerse tu fan a cambio de un regalo no leerá tus comunicados, no hará caso de tus campañas, y si lo hace, será muy poco. Porque en verdad: no le interesas. Sigue leyendo

Call Center vs Contact Center


por Rafael Melo Rangel

http://www.marketingcomunidad.com/call-center-versus-contact-center.html

Existe mucha discrepancia respecto a lo que realmente es la diferencia entre un Call center y un Contact center.  Traducido al español, lo primero significa centro de llamadas y lo segundo centro de contactos.

Sin embargo de lo anterior, los grandes centros de llamadas o call centers, han adoptado una definición sobre la diferencia de estos dos conceptos, adaptada a sus circunstancias y que no es del todo cierta: Dicen que un Call center atiende solo contactos de voz vía telefónica y que se convierte en un “contact center” en el momento en que aplican otras tecnologías o sistemas de contacto diferentes a la voz. Es decir, que si además de la voz procesan, correos electrónicos, Chat, fax, datos, quedaría de inmediato convertido en un centro de contacto.

Desde esa perspectiva tan simplista, prácticamente todos los hogares del mundo que tienen un computador, dejaron de ser hogares y se convirtieron en contact centers. Es lo que vemos cuando nuestro hijo navega, chatea, envía e mails, etc.

En Asellerator hemos defendido la teoría de que un centro de llamadas es eso: un sistema de administración y control de llamadas, destinado principalmente a labores de información. Y marcamos la diferencia cuando decimos que un Centro de contacto, es un sistema de administración de relaciones con los clientes. Sigue leyendo

Is there a new measure of success for social media?


Author of Is there a new measure of success for social media?

http://www.simplyzesty.com/social-media/measure-success-social-media/

measuring success Is there a new measure of success for social media?Well according to the Huffington Post and APCO – there is. A recent study by the two organisations – Social EQ – sought to rank the Fortune 40’s top admired companies, in terms of the effectiveness of their social media strategies. The results (shown below) might be surprising, which begs the question of whether this really is an accurate measure of success in social media. To give some context to the study, it was run by working with a group of Social Informants (avid users of social media inside and out) who identified 6 key factors of social media success : dialogue ; customer service ; quality of content ; platform diversity ; engagement & interaction ; optimisation. Then a larger group of over 4,000 people were surveyed, to rank the 40 companies according to these factors. The graphic below shows the rankings :

SocialEQ Rankings Is there a new measure of success for social media?

The difference between popularity and effectiveness

The findings of this survey have to be taken in context. This was not looking at which companies worldwide are the most social, but using the indicator of the Fortune 40 companies that are listed as the most admired. So how does that admiration translate in social terms? While there are some companies in the top 10 of that list that fully deserve their place – such as Disney and Coca-Cola, others are more surprising, such as Apple and Google. Were I to think of the top social companies, these certainly wouldn’t be in my top 10. That’s where the difficulty comes for what is actually effective, and what is perceived to be effective. Because the whole of Twitter is talking about Apple, does that mean their social media strategy is effective, or that in fact that are an incredibly popular company that is talked about by default, rather than engaging with these conversations directly? Sigue leyendo

 Merrick Lozano of PRLeap Gives Tips About Press Releases


Post image for Merrick Lozano of PRLeap Gives Tips About Press Releases

Michael Gray
By Michael Gray
http://www.wolf-howl.com/featured/tips-press-releases/

This is the third time we’re speaking with Merrick Lozano of PRLeap, so let’s dive right in. The last time we talked here was 2007 when we spoke about local search. What’s new in the area of press releases that people should know about?

Thank you for having me back Michael.

When we last spoke in 2007 the press release had just celebrated its 100th birthday. It had evolved into an effective tool for increasing a brand’s search visibility. You can use an online press release to reach customers and writers who are searching for the type of information you are writing about.

With the emergence of social networks, the press release has continued to evolve – showing its flexibility – as it becomes a tool for sparking conversations and engaging customers and influencers. The social media press release, also known as the social media release (SMR), bundles together videos, pictures, links, and other social objects into a story ready to be distributed via online press release services like PR Leap. Sigue leyendo

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