Daily Archives: 28 noviembre 2010

Fat Free Web Design

For web designers, coming across an awesome WordPress or jQuery plugin can be a lot like opening up an awesome gift on Christmas morning. But once that initial burst of joy wears off, we realize that we may not need this junk at all; it’s just a burden and another thing we need to deal with. [Más…]
Skiny Beginnings

Of course, the web has not always had the luxury of such excess feature bloat. In its early days, the web was no place for unnecessary applications and fat feature sets; and even if you wanted them, there was no technology available to implement them with. Back then, designers had to show a healthy respect for page size and consideration for a user’s connection speed (56k modems + 1MB animated GIF = forget about it). Even image compression was not as advanced, and that encouraged even more caution in the number of images displayed on a page. These restrictions were not always a bad thing; if a designer is forced to limit the number of images they place on a page, they are naturally limited to choosing only images and page elements that are relevant and necessary.

As IT advanced and networked infrastructures got bigger, web pages got fatter. Images, audio and video are commonplace in websites. Bandwidth is hardly a concern anymore, at least when we’re not dealing with mobile designs.

In addition, the web has become substantially more interactive and dynamic, which increases the number of opportunities for richer and more interactive features a website can have. The entry level for using and implementing these whiz-bang features have been lowered with tools such as jQuery, MooTools and WordPress that cut down the required skills someone has to have in order to create awesome stuff.

All of this functionality and multimedia is a dream come true for designers; but too much of anything, just like junk food, is a bad thing.

More and more, we see websites getting liberal with their implementations of plugins; websites that get slower and slower because of too much junk that no one needs; websites that become a burden to use because there’s just too much fat.
Getting Health Conscious

The capabilities of the web have, without a doubt, shifted significantly. The Web Designer mindset needs to make equally significant shifts. It is imperative that we move from an outlook of wants, to one of needs. We can no longer afford to want that real-time Twitter feed, that large header graphic, or that (oh, please stop this already) Flash menu. Sure, many of these site features can enhance the user experience, but just as likely, there are web designers who are packing on pounds of weight on their web pages with irrelevant junk.

Of course, web designers are not the only ones to blame, or even the ones that are truly responsible for fat and bloated web designs. Clients can go crazy when they learn about all of the things their site is capable of. They can be just as guilty of being caught up in the fun of it all and wanting features to be implemented when there is no justification for doing so.

Getting Health Conscious

As a web designer, it is your job to be the health coach. Be sure that things you’re made to create have a purpose.

We need to start thinking about information overload and a healthy site focus. Functionality must marry happily with purpose, and if a site feature does not have a clear purpose that matches closely with that of the overall site, then it shouldn’t be there.
Expanding Mediums

Web-based, internet-enabled interfaces surround our lives, whether we are ready for them or not. Internet connectivity is growing at a faster and faster rate. The web is in more pockets and at the end of more fingertips than ever, and the sites we design are right there along with it all.

So, now, our worries are shifting from download speeds and bandwidth restrictions, to screen sizes and more diverse resolutions. This demand for flexible and responsive designs has revealed the gluttony in the design community.
Our Dirty Secret

In a desperate attempt to deploy a site onto small-sized screens like mobile devices and netbooks, designers often find themselves stripping out page elements such as images and interactive features. Stock photography, Twitter feeds and other social networking tools, Flash objects, and other supporting multimedia rarely find their way onto a mobile website.

So, then, if we can remove these things to deliver a better user experience on small screens to the user browsing our site outside of the desktop or laptop, why are they needed for the desktop/laptop version?

Finding out that you have unneeded junk — excess fat — in your web design after you need to strip it down to fit a new medium is the wrong way to go. It’s time for web designers to move away from all of the wants and focus on the needs of a website.

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Publicado en C360, Six Revisions

Las 4 R de Google Adwords.

Sigo preparándome mi examen para el GAP y sigo buscando cuestiones que, aunque superficiales, puedan ayudar a todos, a tener los mejores resultados a través de Adwords. Hoy os presento lo que yo llamo las 4 R de Google Adwords.

Reescritura de los anuncios hasta conseguir bajar el CPC. (Prueba varias versiones del anuncio, compáralo con anteriores versiones, prueba distintos órdenes en los mensajes de estos…)

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Publicado en C360, Google Analytics, Semyseoparatodos.com

Facebook in the real world – amazing case study

Each of the people with the bracelets were invited to swipe their bands at certain places to give a ‘Like’ to that particular product or activity. And they were also able to upload their own pictures to their Facebook profiles, where they were automatically tagged. Over 650 teenagers used the RFID bracelets over 3 days and over 35,000 ‘Likes’ were made. Pretty impressive, especially when you consider how many friends those people would have reached through their individual newsfeeds.

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Publicado en C360, Facebook, Simplyzesty.com

SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural

If you’re looking for moustache trimmers and beard clippers, you’ve come to the right place. Our website is the best place to buy moustache trimmers and beard clippers. You won’t find better moustache trimmers and beard clippers or cheaper moustache trimmers and beard clippers anywhere else. We invite you to check out our great selection of moustache trimmers and beard clippers.

It’s enough to turn you off moustache trimmers and beard clippers for life! Fortunately, SEO copy doesn’t have to be like that, as long as you follow some basic guidelines.

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Publicado en C360

39 New Social Media Resources You May Have Missed

# 5 Magnificent Memes [Mashable Awards]
A favorite meme is a very personal thing — like a perfume, a haircut, a uniquely diagnosed neurosis.
# HOW TO: Use Social Media to Enhance Your Event
If you’re planning a conference, here are some ways to boost participation, networking, and engagement with social media.
# 7 Essential Podcasts You Should Add to Your Playlist
Need new music? Social commentary? Some poetry? Science? These seven podcasts will enlighten, inform, and entertain.
# 3 Examples of Stellar Social Media Customer Service [Mashable Awards]
Social media customer service has become a combination of troubleshooting, engagement and building community. Some companies are better at it than others.
# 3 Incredible Social Good Champions [Mashable Awards]
These three individuals and their organizations are changing the way that we think of activism.
# 10 Social Media Deals to Check In to on Black Friday
We’ve scoured the web and rounded up 10 specials and promotions offered exclusively through social media.
# 5 Facebook Profile Photos to Avoid
Your profile shot is your calling card, your public face. So why do so many of you contort it into that of a duck?
# How Investigative Journalism Is Prospering in the Age of Social Media
Social tools are making the work of investigative reporters more efficient and comprehensive. Take a look at these examples on the cutting edge of social journalism.
# HOW TO: Help Feed the Hungry With Online Donations
Many organizations that give to the hungry also have websites that can accept donations; a lot of these sites even accept Paypal. Check out some of the organizations here.
# How Online Classrooms Are Helping Haiti Rebuild Its Education System
Much of Haiti’s higher education system was destroyed in January. University of the People is helping to rebuild it — virtually.
# For the Person Who Has Everything, Go Online to Give the Gift of Charity
For that hard-to-buy-for loved one, consider a charity gift card or philanthropic donation. Check out this list of sites where you can give a donation to charity as a gift.

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Publicado en C360, Mashable.com

Infographic of the Day: The Blistering Rise of iPad and Tablet Computing

Keep in mind, a few early reviewers panned the iPad, saying they couldn’t understand what you’d use it for. (Never mind that these people tended to miss the point of a new paradigm in relaxed, “lean-back” computing.)

But what might be the most insightful points on the infographic are at the end. The gaming industry probably stands to be rocked the hardest by tablets, since they relegate most handheld gaming systems to the trash heap. But device makers who jump on the tablet bandwagon will probably be wracked at how cannibalistic the sales of tablets are — after all, you buy a tablet instead of a netbook, which means that players such as Dell won’t be able to catch Apple simply by entering iPad’s market.

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Publicado en Fastcodesign.com
10:00 am to 05:00 pm | Mon-Fri
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Gabriel Catalano

noviembre 2010
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