Daily Archives: 13 noviembre 2010

26 Keys to Success in Social Media (or Dating)

There’s a slide in my standard social media strategy presentation showing a young couple looking lovingly at one another. Okay, actually only the girl is looking lovingly. The boy’s face looks as if he’s brimming with ulterior motives!

The image is there to remind organizations considering social media that their strategies can’t resemble the teenage boy’s apparent dating strategy if they expect to build strong, lasting relationships.

The striking similarities between dating’s early stages and the first phases of implementing a successful social media strategy are a convenient way to gauge whether your organization’s social media strategy is likely be appropriate and successful.

With several Brainzooming presentations on social media strategy coming up, I wanted to share the specifics behind the slide’s message in more detail.

Here are 26 pieces of dating advice as valuable in trying to form a personal relationship as they are in creating successful social media-based relationships…:

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Publicado en Business-strategy-innovation.com

Do Loyalty Programs Really Work?

We have a saying in our family: “Going broke saving money.” The philosophy of a traditional reward program is simple: reward customers for their purchases thus encouraging future purchases (and hopefully an increase in spending). As a marketer I’m a fan of loyalty programs and as a consumer I love receiving my free drink from Starbucks every couple of weeks (I need to purchase 15 drinks to get a free drink. You do the math.) But as my interactions with brands move away from offline engagement and move toward Facebook, Twitter, Foursquare, etc., I’m starting to evaluate the effectiveness of the traditional loyalty program. Do loyalty programs really work? Apparently Mason Thelen from BrandWeek is asking this same question.

Publicado en C360, Dontdrinkthekoolaidblog.com

Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010

“Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet – from giants like Starbucks and IBM to the local ice cream shop — are exploring social media marketing initiatives.” That quote, from Michael Stelzner, the founder of SocialMediaExaminer.com, represents the contents of this graphic well. This graphic was created using data from the Social Media Marketing Industry Report for 2010, which provides some great insight into the growth of the social realm and the specific tools marketers are utilizing to spread their voice across the social sector.

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Publicado en C360, Flowtown.com

How Shady Web Design Sites Get High Search Engine Results

There’s an unspoken understanding amongst web designers that the most valuable marketing real estate is Google’s “web design” front page. With over 300,000 searches monthly and thousands of dollars spent in search advertising on an hourly basis, the value of a top placement for terms like “web design”, “website design”, and “logo design” can often be financially crucial to web design businesses.

You’d think, then, that Google and other search engines such as Bing would spend their time monitoring the top web design pages for link spam and other unethical, black hat search engine marketing tactics. However, it appears that Google’s “web design” results are fairly unfiltered and loosely regulated, as a quick scan of their inbound link profile will show.

Armed with Yahoo Site Explorer and a desire to see what makes the most valuable keywords in the web design industry tick, I checked the first page for any unusual rankings, unethical marketers, and interesting search results.

What I discovered was quite alarming: The same black hat SEO tricks that have been used for years are still helping short-term search engine marketers make their way into the top search engine results page (SERP).

From link spam (also known as spamdexing) to manipulative page widgets, there’s an alarming amount of dark SEO tactics going on in the web design world.

This article discusses SEO techniques that a few disreputable web design companies are using, and what they mean for ethical web designers.

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Publicado en Six Revisions

26 Useful jQuery Navigation Menu Tutorials

By Brant Wilson http://designm.ag/resources/26-useful-jquery-navigation-menu-tutorials/ Mega Drop Down Menus w/ CSS & jQuery Animated Navigation with CSS & jQuery Create Simple Dropdown Menu Using jQuery Collapsing Site Navigation with jQuery

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Publicado en Designm.ag

5 Website Essentials for Most Effective SEO

SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign!

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Publicado en C360, SEO

Effective Search Engine Optimization for Designers

People who are involved in online business must have heard about the term Search Engine Optimization. It is actually a process of improving the visibility of a website in search engines naturally. Clients often try different approaches to optimize their website to increase visibility with search engines and to attract more visitors. They ask for a but understand very little about what is involved in search engine optimized websiteSEO.

Search Engine optimization is not a static process but involves much more than the design and coding of the site. One cannot do effective SEO without considering things like keyword research, content development, and link building because these are critical aspects of optimizing a website for search engines, and typically these are all ongoing processes.

Design has always been the integral part of SEO but there are still a lot of things that the designer can do to set the foundation for an optimized website. Laying the foundation of search engine friendly site then any future SEO efforts will have greater impact. In this piece of writing we’ll take an insight in the subject of web designers and SEO and the issues related to the said field.

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Publicado en C360, Dzinepress.com
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Gabriel Catalano

noviembre 2010
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