by Mathew Carpenter
There’s an unspoken understanding amongst web designers that the most valuable marketing real estate is Google’s “web design” front page. With over 300,000 searches monthly and thousands of dollars spent in search advertising on an hourly basis, the value of a top placement for terms like “web design”, “website design”, and “logo design” can often be financially crucial to web design businesses.
You’d think, then, that Google and other search engines such as Bing would spend their time monitoring the top web design pages for link spam and other unethical, black hat search engine marketing tactics. However, it appears that Google’s “web design” results are fairly unfiltered and loosely regulated, as a quick scan of their inbound link profile will show.
Armed with Yahoo Site Explorer and a desire to see what makes the most valuable keywords in the web design industry tick, I checked the first page for any unusual rankings, unethical marketers, and interesting search results.
What I discovered was quite alarming: The same black hat SEO tricks that have been used for years are still helping short-term search engine marketers make their way into the top search engine results page (SERP).
From link spam (also known as spamdexing) to manipulative page widgets, there’s an alarming amount of dark SEO tactics going on in the web design world.
This article discusses SEO techniques that a few disreputable web design companies are using, and what they mean for ethical web designers. Sigue leyendo
by Arfa Mirza
People who are involved in online business must have heard about the term Search Engine Optimization. It is actually a process of improving the visibility of a website in search engines naturally. Clients often try different approaches to optimize their website to increase visibility with search engines and to attract more visitors. They ask for a but understand very little about what is involved in search engine optimized websiteSEO.
Search Engine optimization is not a static process but involves much more than the design and coding of the site. One cannot do effective SEO without considering things like keyword research, content development, and link building because these are critical aspects of optimizing a website for search engines, and typically these are all ongoing processes.
Design has always been the integral part of SEO but there are still a lot of things that the designer can do to set the foundation for an optimized website. Laying the foundation of search engine friendly site then any future SEO efforts will have greater impact. In this piece of writing we’ll take an insight in the subject of web designers and SEO and the issues related to the said field. Sigue leyendo