Daily Archives: 9 noviembre 2010

40 increíbles diseños de blogs personales


Los diseñadores han logrado, gracias a las diferentes técnicas de diseño, a las nuevas ideas y a la ayuda de las propiedades CSS3, impulsar, en los últimos años, los diseños de sus blogs a unos niveles que nunca antes se habían visto. Pero a pesar de esto, es cierto que el arte de los blogs personales, en muchos casos, está disminuyendo, posiblemente por la aparición de servicios como Facebook, Twitter, Posterous, Tumblr y WordPress, y servicios de porfolio como Carbonmade, Deviantart y Behance, que han hecho que personalizar el diseño de los blogs no sea tan necesario.

Pero a pesar de esto, Speckyboy ha encontrado y seleccionado los 40 mejores diseños de blogs personales que existen actualmente en la red.

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Publicado en C360, Marketingdirecto.com

Effective Sales Presentations for Closers


The Closer is a television show about a police detective who has an uncanny ability to close cases. The secret to her success is how she leads suspects into confessing in the interrogation room.

You can have the same success. Not at closing police cases but at closing deals. Instead of interrogating murder suspects, you’re going to give killer sales presentations. Luckily you don’t need a gun, just some basic sales presentation techniques.
Preparation

Are you ready for this? The prospects you are meeting want to do business with someone they can count on. You need to be comfortable and confident during your sales presentation. You won’t close the deal if you’re not ready.

* Have all of your materials are ready. You should have ample copies of brochures, one-sheets or other handouts.
* If you’re going to use a PowerPoint or Keynote presentation from your computer, make sure you know how to start it up without fumbling.
* Bring your own projector. This guarantees you have all the equipment you need to show your presentation. Make sure you’re familiar with how it all works.
* If you do create a slideshow, rely on images — not words and numbers. Effective sales presentations move and inspire prospects. You can follow up with details.
* Research your prospect’s company, industry and market.
* Know your product. Your prospects expect you to be an expert on what you’re selling.

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Publicado en C360

Things You Should Do Immediately After Launching a Website


So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public.

Here are a few things you should do right after launching a website (and if you can, do them prior to launching your website publicly).
Create a Sitemap.xml File and a Robots.txt File

What are these files? These files are essential for search engines and other web services. They are two out of the five web files that will improve your site.

The Sitemap.xml file is a standard protocol for listing all the URLs that are contained within your website. It gives web spiders like Googlebot a better understanding of your website’s structure.

If you’re using WordPress, you’re in luck: The only thing you need to do is to install a plugin called Google XML Sitemaps, and it will do all the work for you. This is a valuable WordPress plugin, and is one of six plugins that Six Revisions uses on the site.

If you’re not using WordPress, you can have a look at XML-Sitemaps.com, a simple tool for generating a Sitemap.xml file just by providing your website’s URL.

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Publicado en C360, Six Revisions

Eye Movement Patterns in Web Design


One of the most overlooked design principles in web design today is eye movement patterns. All too often, web designers are so overly focused on making their website look “pretty” by adding distracting graphics and animations, using overly complex background images, drop shadows, and glowing form fields, that they forget why they are making the website in the first place.

How could this happen? It seems like a lot of designers have the misconception that “web design” translates to “make a website look pretty”. In fact, this couldn’t be further from the truth.

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Publicado en C360, Onextrapixel.com

Using AWS S3 to Power Your Digital World


As a designer, web developer, and techie-geek, I need a versatile and robust data storage solution that I can afford, but also use without learning some new language. So far, I’ve only found one service that can handle the large majority of my needs. This article covers how I use the Amazon Web Services Simple Storage Service (AWS S3) to meet most of my needs.

AWS S3

AWS S3 is Amazon’s cloud storage solution. It’s versatile, reliable, fast, and scalable to fit almost anyone’s needs. Of course with a service that sounds this great you would expect it to be expensive but it’s actually the most affordable storage solution I’ve found on the web, considering the features you get.

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Publicado en Net.tutsplus.com

Social Media Vs. SEO


As a blogger, you probably do not have the luxury of having a staff of people to work for you. As such, your time is very valuable and you need to spend it where it will do the most good. We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media.

My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO.

This post will probably generate controversy. There are an army of people out there who make a living selling SEO products and services. To use an old adage, when you only tool is a hammer, every problem is a nail. To them, SEO is the beginning and end of traffic generation.

To be sure, search engines do drive a lot of traffic, however, with the increasing pollution of search engines with content farms, Google’s love of big brands/big media, and the increasing amount of work required to rank for ever longer keywords, SEO is no longer worth the effort for most bloggers.
The power of brands

Google loves brands. The reasoning behind this actually makes some sense. An easy solution to the problem of spam websites was for Google to give extra authority to sites that have large, established brands. This doesn’t bode well for bloggers, however.

To given you an example of how much authority brands are given, several months ago I conducted an experiment. I had an article that I had done some link building on. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties). I had an opportunity to put some content on the website of a very large media brand. I put that article, word for word, on their site to see how they would rank for the exact same keyword. Within an hour, they were ranked at #4, just behind my original article. In a day, they were ranked above me, even though the same content had been on my site for months and I had gone through the effort to do link building.

I realize there is a new content bonus that Google will give articles for a while, but the fact they were able to rank so high, so quickly, even against a previously indexed article with links, shows just how much the deck is stacked against blogs. Google can’t easily tell the difference a legitimate blog from a made for Adsense spam site. If they could, there would be no spam.

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. However, if you are in a niche with a large traditional media presence (like travel, politics, news, sports, or food) you might see on a regular basis how difficult it can be.

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Publicado en C360, Problogdesign.com
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My about.me
Gabriel Catalano

Gabriel Catalano

Gabriel Catalano

noviembre 2010
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