Daily Archives: 2 noviembre 2010

Essential tips for building an online community

Published by Liam McCabe

Websites today tend to strive for returning visitors and to build a pleasant community of users. People who are happy revisiting the website once a week, once or day or even more than once a day. It’s all well saying that good content and a nice design will attract people but will it entice them to return again and again. There are a number of posts that simply list suggestions such as: set up an RSS feed, network with people through social media and comment at blogs and forums. Now these are more marketing tips rather than community building tips. So how does one build a community?

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Publicado en #gabrielcatalano

“The Times” cuenta con 105.000 suscriptores online

Por primera vez desde que el pasado mes de julio las versiones online de las cabeceras The Times y The Sunday Times pasaran a ser totalmente de pago, News International ha dado a conocer el número de lectores que se han suscrito a este nuevo modelo.

The Times y The Sunday Times cuentan con alrededor de 105.000 suscriptores para los contenidos web de ambos diarios y para las aplicaciones para el iPad y el Kindle de las dos publicaciones, informa The Guardian.

Aproximadamente la mitad de esos 105.000 abonados son suscriptores mensuales. El resto paga una libra por el acceso a números individuales de The Times y The Sunday Times.

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Publicado en Marketingdirecto.com

Do Short Posts Deliver on Value?

I write long.

It’s a bit of a fault of mine, actually. I feel that long posts are just … better, somehow. Fuller. Richer. More valuable. I feel that long posts give you all the goods, everything you need, all in one place.

Long posts are hard work, though. Delivering that much value and information in a single post without losing a reader’s attention is tough. And if a reader decides it’s too much work to get to the end…

Well. That’s no good, is it? Then nothing gets read. All that hard work goes to waste.

So each time I write blog posts, I’m mindful of my tendency to write long. Sometimes my first drafts extend well over 1,500 words. Then I trim and edit and cut and snip until they’re back down to something manageable.

Truth be told, that isn’t always fun.

In fact, some people have asked that I shorten posts down. That I deliver fast bites with impact, that I publish quick messages they can grasp in an instant. They want to hear what I have to say… they just don’t have the time to read it all.

This isn’t new. Other thought leaders write short. Chris Brogan publishes posts that are just a few paragraphs. Not always, but sometimes. Seth Godin has mastered the short post and his audience loves him for it. Julien’s posts get straight to the point.

And it works…

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Publicado en Menwithpens.ca

In Social Media, You Cannot have Success without a Team

If you can get your blog on one of these front pages, you dramatically increase your chances for growing your community and building a follower base. (Especially if you do this for a long period of time, allowing your material to saturate the online space)

You aren’t going to be able to win at this unless you have a strong team. What does a team do? People on it back you. They upvote your stuff — usually because they like what you try to share. It’s also a simple fact of life that people stick with people who they like. It’s called friendship. (It’s also common for people of similar political, religious or other viewpoints to hover around each other online.) When you and a group of people cluster around specific content, it increases the chance the content will be noticed by people outside your group. That’s just a fact of life in social media.

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Publicado en ...and a bit of everything!

50 Of The Best Social Media And Technology Blogs In The World

Social media has really exploded in the last couple of years and there are some great blogs out there sharing tons of content and it is getting to the stage where it is nearly impossible to keep track of them all. With that in mind I wanted to make a list of 50 of the biggest social media and tech blogs. Some offer great insight, some have the latest news and some are focused on giving you practical advice to improve your blog or business. They might not all be for you as they are all at different levels but you’ll hopefully find a couple of blogs on this list that are well worth bookmarking and reading on a regular basis. If you think your blog should be on there or know of any other good ones makes sure to leave a link to it in the comments. Here is my list of 50 great social media and tech blogs form around the world…

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Publicado en Simplyzesty.com

15 Insights from 15 Years – Notes from a PR and Ad Agency Survivor

This year marks Bailey Gardiner’s 15th year. Recently, I’ve been spending some time reflecting on what I have learned about agency life during that time. Yes folks, it’s time to tear back the onion peel and look a bit more deeply into this world of “integrated communications” and agency life. For some of you, this will be an affirmation of what you live. For others it will be a glimpse into a business that is quite unlike what many of you call “work” each day. It isn’t a whole lot like Mad Men portrays it to be (except for the drinking), but it’s sure been a great ride for us.

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Publicado en Dontdrinkthekoolaidblog.com

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).

GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.

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Publicado en Blog.kissmetrics.com
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Gabriel Catalano

noviembre 2010
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