Daily Archives: 7 octubre 2010

“Top 20 Most Powerful Celebrities in the World 2010″ | By Jeremy Waite


Posted on October 7, 2010   By Jeremy Waite Welcome to my mash-up of marketing stories and celebrity gossip. If you love marketing or want to be inspired at work, everything here is written for you. Enjoy! Is Lady Gaga

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The Essential Element of Trust in Open Innovation


What are the barriers against building trust and relationships with stakeholders in your ecosystem

* Most organizational structures foster an internal rather than an external perspective.
* Most companies view external partners as someone paid to deliver a specific service rather than a source of co – creation and open innovation.
* Most companies are more focused on protecting their own knowledge and intellectual property rather than opening up and exploring new opportunities. They play defense rather than offense. This should not come as a surprise as one of the main objectives for corporate lawyers is to minimize risk, and it is fair to say that opening up to the outside world increases the risk element.
* Forging strong relationships takes time and personal commitment. We are just too busy to make it happen and it does not help that most companies do not provide the necessary time, resources, and encouragement to make this happen.

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Publicado en by Stefan Lindegaard

With Less than 50% Market Share, IE Is Now Losing the Browser Wars


According to data from StatCounter, Internet Explorer has dipped below the 50%-mark in its global share of the Internet browser market.

StatCounter shows IE at 51.34% of the market in August 2010; by the end of September, IE was holding on to just 49.87% of the browser market. The browser also shows a drop of nearly 10% year over year.

This is the first time IE has fallen below the halfway point in market share, and from where we sit, the glass is looking half empty.

These losses come in the face of steady growth from Firefox (Firefox) over the past several years and speedy gains by Chrome (Chrome) in recent months.

During the same month that IE sank to its all-time low, Firefox grew by about half a percent to 31.5%, while Chrome added almost a full percentage point to its share of the market.

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Huye de las agencias que te ofrezcan campañas 360º | [y finalmente alguien lo dijo]


Las idea de publicidad 360º se fundamenta en nociones sobre la comunicación de marcas que también datan de los 80. El impacto publicitario (GRP´s = cobertura x frecuencia) se construye a base de identificar al target e impactarle repetidas veces con la misma campaña desde la tele, la radio, la prensa, el medio exterior… Se supone que la notoriedad publcitaria se construye de modo acumulativo: 3 impactos generan un recuerdo superior al tiple del recuerdo generado por un sólo impacto, ya que van generando un poso en la memoria. E.d.: cuantos más medios mejor, cuantos más pases mejor, cuanta más presencia mejor.

Cuanto más ruido mejor. Incluso si el medio o la campaña o ambos, son irrelevantes para el target.

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The Internet Is Still Not For Everyone


In countries like the Democratic Republic of Congo, Liberia and Burundi, the percentage of population connected is around 0.5%. Mozambique with its 22 million inhabitants barely reaches 2.8%.

In Asia the situation is no better. Out of a total of 3.8 billion people, slightly more than 21% of them have access to the Internet. The reasons are manifold and lie in part in the geography of the area, characterized by open rural areas with average population density, in which the diffusion of the Internet is almost absent, in part in the boost of some repressive governments which imposed, through censorship, a substantial degree of control and access blocking.

In China the number of users connected to the network is around 420 million on an estimated population of about 1.3 billion people (approximately 31%). For other countries in the Far East such as Bangladesh, the rate of Internet penetration is around 0.4% for 158 million people, while it reaches only 0.2% for Myanmar (one of the countries with the highest degrees of on-line censorship) that has 53 million inhabitants.

Far more encouraging are the data coming from Europe and North America where the percentages of users connected to the network, respectively, are around 58% and 77% of the population. In these areas, in macroscopic terms, the best economic conditions combined with higher levels of education and the widespread dissemination of the network are the key factors behind the reduced gap compared to other countries.

For Europe, in absolute terms, Germany is the country with the highest number of users connected to the Internet, over 65 million, or 79% of the population, while the regions at the bottom of the list are located in the Eastern Europe, especially Bosnia-Herzegovina (31 %) and Kosovo (20.8%) which are still paying the heavy legacy of being struck by the Balkans war, during the first half of 1990.

In Russia, just under 43% of the population uses the Internet while in the U.S. and Canada the figure is over 77%.
Lastly, in Latin America and the Caribbean the number of users of the network stops at 34% of the total population. Even in these areas, the lack of infrastructure in a spread throughout the territory and it is one of the main reasons for the limited diffusion.

Argentina is the country with the highest rate of users connected to the network with about 64%. Brazil and Mexico, respectively 201 million and 112 million inhabitants, reached only 38% and 27%. Last places for Bolivia (11%), Cuba (% 14) and Nicaragua (10%).

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