04 | octubre | 2010 | gabriel catalano

Archivo por días: 4 octubre 2010

How To Help Search Engines Find Your Content | Van SEO Design

Sin categoría 4 octubre 2010

Additional Resources

Meta Robots

Canonical Tag

Robots.txt

301 Redirects

Summary

The way you structure your content plays a part in how well your content gets crawled and indexed. If you want a search engine to list one of your pages in their results, the search engine first needs to find that page. It’s important that we make it easier for spiders to find all of the pages we want indexed.

Fortunately most of the ways you help search engines find your content also helps real people find that same content. A sitemap for example can serve as a great backup to your main navigation and can be organized in a way that makes it a table of contents for your entire site. Shorter click paths mean people as well as spiders can get to your content quicker.

Sometimes though, we need to understand the difference in how people and search engines see things. Real people won’t have any problem with multiple URLs pointing to the same content. If anything it likely makes it easier for them. Search engines on the other hand still get confused by “duplicate content” and you need to be aware of that so you can help make things clearer for them.

Next week we’ll look beyond crawling and indexing and talk about siloing or theming your content. The idea is to develop the structure of your content in a way to help reinforce the different keyword themes on your site and in the process help your pages rank better for keyword phrases around those themes.

vía:

How To Help Search Engines Find Your Content | Van SEO Design.

The CEO’s Innovation Nightmare – BusinessWeek

Innovation / Innovación 4 octubre 2010

What is to be done?

Some Helpful Tips

We know this column could come across as a bit cynical. But we are truly hopeless optimists, so let’s get to some solutions. If you are a bullish CEO or a bullish innovator within the ranks, here are few tips that will absolutely make your corporate life better—and more fulfilling.

Let’s start with counsel for the CEOs:

Recruit believers. Henry Ford said, “If you believe you can or believe you can’t, you’re right.” If you have people on your staff who don’t really believe change is possible or that the old way is good enough, for God‘s sake, release them to find a more fulfilling destiny. If you don’t have the guts to do it, then please stop saying you are going to change the world. Because your people simply won’t let it happen, and you are going to look like a fool.

Hire objective senior managers. This is a nice way of saying you should bring in leaders from outside your industry.

Full article:
The CEO’s Innovation Nightmare – BusinessWeek.

The Blog Stylist

Sin categoría 4 octubre 2010

Star Blog Award: Wanna Be Balanced Mom

It’s been a little while since I posted my last “Star Blog Award”, so without any more delay, the next SBA winner is…

>> Read more

Guest blogroll: Mummy blogs by Chantelle Ellem

Chantelle’s blog, Fat Mum Slim is a popular read for those who like a dose of living, loving and a little bit of everything in between. Here are Chantelle’s favourite mummy blogs

>> Read more

Blogger profile: Julia from Hooked on Houses

Julia loves houses. Inside houses, outside houses, TV houses, celebrity houses and houses for sale. Yes, she’s Hooked on Houses

>> Read more Sigue leyendo →

Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos

Sin categoría 4 octubre 2010

Si la semana pasada publicábamos el enlace a la GUIA SEO de Google, hoy comento otro de los detalles interesantes de todos los cambios que están existiendo en Google.Suele ser habitual (y si no tienen un problema) que los sitios web que alojan vídeos tengan una página común de nivel superior en la que aparecen agrupados estos.

Para esto es recomendable utilizar un Sitemap para indicar a Google la URL de la página de la galería en la que aparecen los videos, con objeto de que queden indexados perfectamente (Google ya lo permite).

La etiqueta a utilizar para especificar la URL es <video:gallery_loc> en cada uno de los vídeos. Ten en cuenta que no se puede utilizar más de una etiqueta “gallery_loc” por vídeo.

Fuente: http://googlewebmaster-es.blogspot.com/

Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos.

Internet Explorer 9 Beta: Reviewed and Benchmarked | Nettuts+

...and a bit of everything! 4 octubre 2010

Summary

It appears Microsoft has clear goals when it comes to IE9. They want to embrace modern standards and contribute to governing bodies like W3C to aid interoperability. IE9 is a massive leap forward from IE8′s attempts at HTML5, CSS3 and SVG. And it also feels like this is the browser they wanted to release with Windows 7. Looking at some of the new interface changes, like Jump Lists, reinforces this.

The benchmarks have shown problems still exist between IE9 and HTML5, but the advancements in hardware acceleration really shine through. Bugs do exist, some websites fail to load and it may take some time to get used to the new layout, but we need to remember this is still in beta stages, so maybe we could forgive it for the odd problem throughout development.

So despite it’s cons, I’m happy testing out my latest web designs in IE9 and I am really excited about the final product.

I hope you have enjoyed this introduction to IE9 Beta and try it out, even if it is only to play PacMan in the IE9 Test Center!

Full test here:
Internet Explorer 9 Beta: Reviewed and Benchmarked | Nettuts+.

New Data: Want More Leads? Offer Downloadable Content

Sin categoría 4 octubre 2010

Posted by Dan Zarrella |http://blog.hubspot.com/

This post is a sneak peak at the exclusive new data from the upcoming Science of Lead Generation webinar on October 12th. Register now to reserve your spot. Remember, it’s more important how much business your site generates, than what it looks like.

One of the most important elements of lead generation is creating compelling offers to entice people to give you their contact information.

To understand what offers users perceive to be the most valuable, I conducted a survey asking people to rank a handful of offer types.

offers

The results show that people prefer content-based offers rather than “demo” type offers which imply a more sales-oriented process. If you want leads, try offering a downloadable kit, or a free trial of your product.

Links to…

Sin categoría 4 octubre 2010

Optimising HTML Email when Images are Disabled

Almost all webmail and desktop email clients now default to not showing images, with the user having to either click ‘allow images from this sender’, mark the sender as a trusted address (eg. add to address book), or update settings within their email client. Some recipients are even unaware that they’re missing out on seeing images at all. Regardless of the reason, it’s really worth spending some time thinking how you can improve the experience for those recipients with images disabled.

(tags: design coding)
Get Back to Basics With the 40/40/20 Rule

Despite all the integration and technological innovation and newness of social media, email marketing best practices still adhere to the 40/40/20 rule. This rule says that for any email marketing campaign: 40% of the success depends on the messaging – 40% of the success depends on the audience – 20% of the success depends on the creative

(tags: strategy)
Images in Email: Guidelines and Checklist

(tags: design)
What to tweak and test in your call to action

(tags: call-to-action)
The “From” Name: Perhaps Your Most Important Email Marketing Decision

It seems like a minor item, especially because it occupies less space and prominence than the subject line. The “From” name is critical, however, given that most recipients look at the “From” name first and will discard or mark as spam messages from senders they don’t recognize.

(tags: from_address) Sigue leyendo →

Poderío e impotencia de Einstein (Ernesto Sábato, abril 1955)

...and a bit of everything! 4 octubre 2010

La muerte del creador de la relatividad ha acongojado con razón a los espíritus generosos, pues, por encima de toda otra consideración, se sintió que había desaparecido un genio lleno de bondad, tolerante y puro; un ser asombroso en estos tiempos de campos de concentración que mirábamos hacia él con incredulidad.

No es sobre este aspecto de la personalidad de Einstein que nos parece necesario meditar, por lo evidente. Es sobre dos o tres hechos y opiniones, muy difundidos ya antes de la muerte del sabio, pero que ahora los periódicos han terminado de consagrar. En primer término, la creencia de que era el mayor genio del siglo. ¿Por qué una afirmación tan terminante, la mayor parte de las veces por profanos que están lejos de comprender sus teorías, o por especialistas científicos que difícilmente admitan o intuyan la genialidad de creadores artísticos o literarios? ¿ Y por qué ese unánime y curioso asentimiento popular a una afirmación tan categórica como difícil de probar? Sigue leyendo →

Innovation posts of the week: Organizational Innovation

Jorge Barba 4 octubre 2010

http://www.game-changer.net/2010/10/03/innovation-posts-of-the-week-organizational-innovation/

Related articles by Zemanta… Sigue leyendo →

Answer One Question to be a Better Manager

Sin categoría 4 octubre 2010

What would I do differently if everyone reporting to me was a volunteer?

Some of the things I learned are:

Passion trumps everything: passion is what kept the station running. It’s why I got involved with it in the first place. All of us were passionate about finding music and sharing it with people (or sharing the news, or sports). How can you keep a group of 120 volunteers going? Purpose.
You can’t use power: when everyone is a volunteer (with more important things that the should probably be doing!), you can’t force them to do anything. If they don’t like the situation, they’ll quit.
The number one job of managers is to remove obstacles: when you have neither carrots nor sticks to fall back on for motivation, you develop a different set of management skills. Finding the things that motivate people is one of them. The big one though is figuring out how to clear out the obstacles that prevent people from getting things done. A good manager is not a director, but rather a supporter. Sigue leyendo →

Innovation and the Renaissance man (or woman)

Sin categoría 4 octubre 2010

It’s increasingly obvious that good innovators come in all shapes and colors, all moods and forms. What’s also obvious is that many of the best innovators seem to be “Renaissance” people – that is, people with a lot of interests or who are engaged in a lot of different fields. This always poses an interesting chicken and egg question for me: do you have to be a Renaissance person to be innovative, or do all innovators resemble Renaissance people?
Sigue leyendo →

BREAKING: Twitter CEO Evan Williams Stepping Down

Sin categoría 4 octubre 2010

By Ben Parr

Twitter co-founder Evan Williams has stepped down from his position as CEO of Twitter.

In a shocking announcement on the Twitter blog, Williams revealed that he asked Twitter COO Dick Costolo to step in as the company’s CEO. Williams will stay with the company though and “be completely focused on product strategy.”

From his announcement:

“The challenges of growing an organization so quickly are numerous. Growing big is not success, in itself. Success to us means meeting our potential as a profitable company that can retain its culture and user focus while having a positive impact on the world. This is no small task. I frequently reflect on the type of focus that is required from everyone at Twitter () to get us there.

This led to a realization as we launched the new Twitter. I am most satisfied while pushing product direction. Building things is my passion, and I’ve never been more excited or optimistic about what we have to build.

This is why I have decided to ask our COO, Dick Costolo, to become Twitter’s CEO. Starting today, I’ll be completely focused on product strategy.” Sigue leyendo →

Intelligence Management: un enfoque de Gestión

Sin categoría 4 octubre 2010 1 comentario

por Alberto Roca Vanaclocha
http://www.marketingcomunidad.com/intelligence-management-un-enfoque-de-gestion.html

Intelligence Management es un término que podríamos traducir literalmente como “gestión inteligente” y que hace referencia al modo de gestionar una organización o una problemática basado en el análisis de la información y la “gestión del conocimiento” para obtener el mejor resultado.

No se trata de una metodología en concreto aunque utiliza una metodología, y tampoco se trata de una aplicación informática aunque utiliza herramientas informáticas. Podríamos decir que Intelligence Management es un “enfoque” en el modelo de gestionar, dado que:

“pone el foco” en determinados aspectos cruciales de la gestión como son el Core Business (modelo de negocio),
las Best Practices (mejores prácticas),
las variables y procedimientos clave,
la sistematización de la información
y los procesos de toma de decisiones.

Con todo ello lo que se pretende es sistematizar un modelo de gestión que permita optimizar el desempeño corporativo de la organización o de las áreas de gestión en las que se aplica.

Intelligence Management

Por hacer una breve reseña, los orígenes de Intelligence Management los encontramos en la década de los cincuenta y sesenta, cuando el Instituto Carnegie de Tecnología desarrolla unos estudios teóricos sobre la toma de decisiones en las organizaciones que fueron tomados como base por el Instituto Tecnológico de Massachusetts para desarrollar unos sistemas informáticos bajo el concepto Decisión Support System (DSS) y que como su nombre indica tenían por objeto ayudar en el proceso de toma de decisiones.

Fue a partir de 1989 cuando Howard Dresner de Gartner Group popularizó el concepto de Business Intelligence, como un paraguas bajo el cual tenían cabida una serie de conceptos y métodos a implementar en las organizaciones orientados a lograr una toma de decisiones más eficientes soportadas sobre una aplicación informática tipo DSS. Desde entonces a nuestros días, han sido numerosas las acepciones que bajo el término “Intelligence” han aparecido, si bien con el propósito de identificar una u otra solución en particular bien fuera metodológica o informática: Business Intelligence, Customer Intelligence Management System, Intelligence Competitive, Corporate Intelligence, Market Intelligence, Strategic Intelligence, etc.

Como decimos, Intelligence Management es un enfoque de gestión orientado a obtener un alto rendimiento de la gestión a nivel corporativo, para lo cual se sistematiza un modelo de gestión que se focaliza en los distintos aspectos de la gestión que son cruciales.

Core Business… Sigue leyendo →

Three-quarters of Americans have been confused by ads on TV

Sin categoría 4 octubre 2010

By David Kiefaber

According to an AdweekMedia/Harris Poll, 75 percent of Americans have been confused by ads on television. This is readily apparent if you’re an ad blogger like me, but it’s not as serious as you’d think once the numbers are broken down. One curious result of the study is how little education matters to the final tally. College and graduate students are just as likely to be confused by advertising as people whose formal education ended in high school, so either we’re all getting dumber (possible!) or marketers have gotten too cute with their concepts at the expense of content, usually by overestimating their aptitude for absurdist humor or social-media navigation. Sigue leyendo →

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gabriel catalano

Archivo por días: 4 octubre 2010

How To Help Search Engines Find Your Content | Van SEO Design

Additional Resources

The CEO’s Innovation Nightmare – BusinessWeek

Some Helpful Tips

The Blog Stylist

Star Blog Award: Wanna Be Balanced Mom

Guest blogroll: Mummy blogs by Chantelle Ellem

Blogger profile: Julia from Hooked on Houses

Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos

Internet Explorer 9 Beta: Reviewed and Benchmarked | Nettuts+

Summary

New Data: Want More Leads? Offer Downloadable Content

Links to…

Poderío e impotencia de Einstein (Ernesto Sábato, abril 1955)

Innovation posts of the week: Organizational Innovation

Answer One Question to be a Better Manager

Innovation and the Renaissance man (or woman)

Intelligence Management: un enfoque de Gestión

Core Business… Sigue leyendo →

Three-quarters of Americans have been confused by ads on TV

Quote of the Day

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Mindset free …procastination not Allowed!

about.me/gabrielcatalano

Gabriel Catalano

…the human is the most beautiful imperfection!

@gabrielcatalano

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Social Technologies Strategist, …procastination not Allowed!, I’m a Thinker and a Doer Coordinator

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Archivo por días: 4 octubre 2010

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Core Business… Sigue leyendo →

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Quote of the Day

08:00 AM to 05:00 PM | Mon-Fri

about.me/gabrielcatalano

…the human is the most beautiful imperfection!

Algunos de los Blogs que sigo

fb/gabriel catalano.in.perfection

Social Technologies Strategist, …procastination not Allowed!, I’m a Thinker and a Doer Coordinator

Sigue el blog por Email

Comunidad

Wild Words

Top Clicks

Follow “gabriel catalano”