The Social Network: Ecosystem vs. Egosystem


Social Media Today

Editor’s Choices

The Social Network: Ecosystem vs. Egosystem

By Brian Solis – Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates as an empowering information exchange. Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated.
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Study Finds Celebrities Have Little Twitter Influence

By Steve Olenski – “Celebrities who have an army of followers on Twitter do not actually hold any influence on the micro-blogging website, scientists have discovered.” This was the headline on a story posted to the telegraph.co.uk this past Saturday, September 25th. Now my initial reaction was one of feigned disbelief… Really? How can that be?
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Social Media: In-House or Outsourced

By Maria Ogneva – Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, there are certain spoken and unspoken rules and approaches. With that said, it’s imperative that brands adopt a smart strategy and thoughtful execution of social media.
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How successful are Facebook ads?
By Donna DeClemente – Like all internet-based content providers making a killing despite charging nothing for their products, Facebook delivers advertisements. Unlike Google, whose AdWords system has rewritten some basic concepts of internet advertising, Facebook ads often prove far more annoying, or simply confounding, than successful. 
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Social Media: In-House or Outsourced
By Maria Ogneva – Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There are many caveats and best practices to listening and engaging correctly; although it’s still a developing field and best practices are formed every day, there are certain spoken and unspoken rules and approaches. With that said, it’s imperative that brands adopt a smart strategy and thoughtful execution of social media. 
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B2B and Social Media: A Logical Fit
By Drew Hawkins – When something is past the point of experimentation and is still sticking around as a business tool, it’s more than likely here to stay. This video found here shows that. I’ve heard estimates of nearly 20% of people use social tools like LinkedIn and Twitter over email as their primary communication tool. That’s not to say that email is dead (far from it actually) but it is a note that the pendulum is swinging.
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