A través del siempre interesante blog de Google leo que el pasado 28 de septiembre tuvo lugar un interesante KeyNote por parte de Google en el Interactive Advertising Bureau’s MIXX Conference in New York, titulada “Display 2015: Smart and Sexy”. Mostramos las conclusiones más interesantes:

- El 50 por ciento de las campañas publicitarias incluirán anuncios de vídeo bajo sistema coste-por-visión (el usuario elija la posibilidad de ver el anuncio o no, y el anunciante sólo paga si los usuarios lo ven).

- Hoy  en día, los anunciantes están empezando a ofrecer anuncios adaptados a un público en particular. Muchos están utilizando (en tiempo real) la tecnología de  subasta, para que puedan pujar por el espacio publicitario que ellos piensan que es más valioso. En 2015, el 50 por ciento de estos anuncios se pueden comprar usando esta tecnología en tiempo real.

Los móviles van ser el principal lugar donde los usuarios interactuarán con las marcas de los anunciantes digitales.

- En 2015, el 75 por ciento de los anuncios en Internet estarán en las redes sociales a través de docenas de formatos (hoy en día sólo representan alrededor del 6 por ciento del total de anuncios tipo display).

- Todas las agencias que apuesten por  publicidad gráfica más inteligente y atrevida harán ganar  más a sus anunciantes.

- Youtube Trueview que se lanzará a finales de año. Este formato le da al público la opción de omitir un anuncio si no lo quiere ver o de elegir de entre varios, aquel que quieren ver. Importante: los anunciantes solo pagan si los usuarios escogen ver su anuncio.

- A tener en cuenta algunas de las cosas que se podrán hacer con Teracent como alternar dinamicamente el contenido de los anuncios para Internet.

- Google Googles , con el que, a través de una imagen se podrá generar una búsqueda y mostrarlas en 3d a través de dispositivos móviles.
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Google compra empresa especializada em aplicativos para redes sociais e dispositivos móveis

Postado às 11:03 em Corporativo por Emerson Alecrim

A sacola de compras do Google está realmente grande: depois de ter comprado a Episodic, a Plink e a Agnilux só neste mês de abril, agora foi a vez da companhia anunciar a aquisição da LabPixies, uma empresa sediada em Israel que se especializou no desenvolvimento de jogos e outros aplicativos para plataformas móveis, como iPhone e Android.

Mas não se limita a isso: a LabPixies também possui aplicativos em redes sociais, como Facebook, orkut e MySpace. O Google revelou que tem trabalhado com a LabPixies desde 2005, quando esta última começou a desenvolver widgets para o serviço de página inicial personalizada iGoogle. “Recentemente, decidimos que poderíamos fazer mais se fizermos parte da mesma equipe”, disse Don Loeb, que trabalha no time de desenvolvimento do iGoogle, ao justificar a compra.

LabPixies

Como a LabPixies é de Israel, a equipe da companhia será direcionada para o escritório do Google em Tel Aviv e ficará responsável não só pelo desenvolvimento do iGoogle, mas também pela promoção do serviço na Europa, no Oriente Médio e na África. O Google não deixou claro se as atividades da LabPixies para outras plataformas serão mantidas.

Tal como acontece na maior parte das aquisições do Google, nenhuma das partes envolvidas revelou o valor do negócio.

http://semyseoparatodos.com/2010/10/01/sem-de-ciencia-ficcion/

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Explore seven continents with Street View on your phone

Thursday, September 30, 2010 | 12:50 PM

Head over to the Official Google Blog to read more about Street View on seven continents.

Two years ago, we added Street View to Google Maps for mobile so you could explore the world at street level right from your phone. Today, we’re happy to announce that you can see Street View imagery on all seven continents, with the addition of Brazil, Ireland and Antarctica – specifically, an area called Half Moon Island. Now, you can really explore the world from the palm of your hand.

We encourage you to go ahead and check out the beaches of Brazil, visit the moors of Ireland or see penguins in Antarctica for yourself.

Copacabana Beach, Rio de Janeiro, Brazil

Ring of Kerry, Ireland

To use Street View on Google Maps for your supported phone, select a place on the map and then choose the Street View option if available. With an Android-powered phone, try hopping across each continent with the new Street View smart navigation.

Posted by Michael Siliski, Google Mobile Team

Labels: google maps for mobile, street view

Introducing the Google Phone Gallery

Wednesday, September 29, 2010 | 8:19 PM

Here at Google, we’re thrilled with the global adoption of Android and with the high quality of devices that are coming to market around the world. Since there are so many great phones, we wanted to make the selection process a little easier for people who are in the market for a new one. Today we’re rolling out the Google Phone Gallery — a showcase of Android-powered devices that deliver the best Google experience today. Check it out at http://www.google.com/phone.

All the phones in the gallery include Android Market, Google Search, and other Google Mobile services such as Gmail, Maps, and YouTube. There are tools that make it easy to compare phones side by side: you can filter phones by country, manufacturer, and carrier; view and compare technical specifications and features; and find where each phone is available for sale.

We’ll continue adding phones and countries over time, both to round out the gallery and as new phones come to market.

Posted by Ben Serridge, Product Manager, Android

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Labels: android, googlenew

Updated Gmail app in Android Market

Tuesday, September 21, 2010 | 11:13 AM

We just released a new version of the Gmail app in Android Market, so Gmail updates aren’t tied to Android version releases anymore. Now you can get new Gmail stuff faster without having to wait for system updates. To start you off, we’ve improved message replies, access to quoted text, and more.

As you scroll through a conversation, your most important message actions will now stick to the top of the screen, one click away, no matter how long the email is.

Very long thread? Now you can view previous message content more easily, just like in the desktop version of Gmail. Tap “Show quoted text” to reveal the previous message.

Finally, this updated version of the Gmail app has limited support for Priority Inbox. If you’ve enabled Priority Inbox via the desktop version of Gmail, you’ll see an “Important” label that shows all messages flagged as important. You can even add a shortcut to “Important” to your home screen.

The Gmail update requires Froyo (Android version 2.2), so it’s available if you have a Nexus One, HTC EVO, Motorola Droid 2 or Motorola Droid. (Not sure if your device is running Android version 2.2? Check here.)

Get the update from Android Market (just scan the QR code below, or click here if you’re on a phone) and check out the new Gmail. We’d love to hear what you think at android-apps-support@google.com.

Update 9/21/10 12:13pm Pacific time: There is a known issue with important actions not sticking to the top of the screen on HTC phones running Anrdoid 2.2, like the EVO 4G and

the Droid Incredible. We are working to address this.

Update 9/23/10 10:52 Pacific time: Sprint and HTC have just released an update to Android 2.2 for the EVO 4G that fixes both the “header not sticking to the top of the screen” and the “secondary account doesn’t sync” issues in Gmail. To get the update, go to Menu > Settings > System updates > HTC software update, and check for updates (may take a few tries).

Posted by Simon Arscott and Paul Westbrook, Gmail for Android team

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