Daily Archives: 30 septiembre 2010

TED: “If Advertising Is So Great, Why The Hell Is It Largely Failing On The Web?”

TED is inspiring advertisers to go above and beyond with their video marketing campaigns with the Ads Worth Spreading Challenge. The challenge, which was announced yesterday on the TED blog, is inviting advertisers to “reinvent, inspire and engage audiences” by redefining video advertising. In his Ad Week address, TED’s curator Chris Anderson said, “If advertising is so great, why the hell is it largely failing on the web today?” Advertisers—TED is asking you to prove Anderson wrong by submitting the best video marketing campaigns you can muster up!

Advertisers, brands and anyone else in the business community are invited to submit their inspirational, creative and amazing video ad campaigns by January 10, 2011. The ten best campaigns will be selected by a panel of judges (not yet announced) and will be premiered at TED2011 and will also appear on TED.com. That’s quite a way to start of an online video campaign, don’t you think?

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Background Checking … Using Social Media

Robert Pickell, who’s the senior vice president of customer solutions at HireRight, says that he expects to see a lawsuit like that before long: a workplace violence or similar episode will happen, and someone will argue that the employer should have found information on social media indicating that the employee was dangerous.

HireRight has been talking to customers about the social-media-background-checking convergence for three or four years. The company has yet to plunge into it, though, saying there just isn’t demand, and the pitfalls are too great.

In the comment section, I’d love to hear your thoughts on all this.

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How to Improve Your Innovation Metrics

We’ve written a few posts criticising some of the more common innovation metrics in use, so I thought it would be smart to outline some ways that we can actually develop more effective metrics. Here’s a story that might help:

A while ago I was in charge of managing student recruitment for a tertiary education institution. One of the first things I looked into when I started the job was metrics – how did we measure how well my section was doing? The answer was one number: total number of enrolled students each year. The job that I was given was to increase that number by as much as possible (which begs all kinds of questions about quality, teaching and so on, but let’s set those aside for now…).

The problem was that managing that number as a standalone was hard. Well, impossible, actually. So I looked into what other numbers we had, and I found a that we had measures for total applications received, and total enrolments. I worked with my teams to figure out the path that people took to become students, and we then also figured out a way to measure enquiries. Once we had these numbers, here’s what we did:

We made three metrics: total number of enquiries, the ratio of applications/enquiries, and the ratio of enrolments/applications. Then I made the marketing team responsible for enquiries, the information team responsible for applications/enquiries, and the enrolments team responsible for enrolments/applications.

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Latest news
Impulse calls UK review
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Uefa seeks agency for advertising task

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of “stylish
M&C Saatchi profits rise 17%

30 September 2010, 09:25AM
M&C Saatchi’s pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company’s interim results
published today.
MediaCom retains Digital UK business

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness “surfer” ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image

30 September 2010, 09:03AM
NEW YORK – Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Moody Britain 2010: Putting the pieces back together

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London’s state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain

29 September 2010, 09:28AM
Thinkbox’s first foray into neuroscience research reveals that in terms
of ad creative, it’s the little things that can make all the difference.
Also in the news

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Samsung backs Windows Phone 7 for the duration

Samsung may only recently dismissed Windows Phone 7 as a minority interest smartphone OS, but that hasn’t stopped it today announcing its “long-term commitment” to the platform.

The South Korean giant said is plans to launch “several” Windows Phone 7 devices this year globally.

Microsoft was, of course, on hand to cheer Samsung along as the handset firm reached this “significant millstone” – sorry, “milestone”.

Samsung clearly needed ‘encouragement’. Last month, one of its executives said it would focus on Android and Bada as its smartphones OSes of choice.

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[Plain text] MEDIA WEEK MEDIA AM BULLETIN | 30 September 2010 [Plain text]

30 September 2010


Lebedev appoints group commercial head
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaper
empire, with…

Plus-sized women’s online magazine to launch in print
30 September 2010
A magazine for larger women, which has existed online only for three…

MediaCom retains Digital UK business
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court…
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the…Paper Round (30 September) – Which clients are advertising in the
national press?
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa’s latest football…

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10 herramientas para probar tu web en dispositivos móviles

http://wwwhatsnew.com/2010/09/25/10-herramientas-para-probar-tu-web-en-dispositivos-moviles/ Por Juan Diego Polo Ante la creciente cantidad de visitas que todas las webs reciben desde dispositivos móviles, es importante conocer herramientas que nos ayuden a corregir posibles problemas que dichos visitantes están teniendo al leer nuestro contenido. En

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10:00 am to 05:00 pm | Mon-Fri
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Gabriel Catalano

septiembre 2010
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