Archivos diarios: 29 septiembre 2010

3 Steps to Think Clearly and Creatively

The more we stress about our problems, the bigger they get.

Sometimes the best thing to do is let go of our problems.  Not to give up, but to let up – and make some “space.”

Yesterday I took the afternoon off.  Even though it was during the week I decided to go on a date with my wife.  No blackberries, hand held devices or computers.  No email.  Just the two of us hanging out for the afternoon; just like we used to when we first met.

It was such a great afternoon.  I forgot about all my problems.  I forgot about all my concerns and I forgot about my work.   That evening, 8 or so hours later I solved two of my biggest problems… one of which didn’t require any work on my part.  The other one came to me as a new idea.

How did I do it?  What’s my secret?

Here are the three steps to think more clearly and creatively: Sigue leyendo

8 Steps to Free Up More Free Time

We are always looking for ways to make more productive use of our time. Do you always seem to be playing catch up? Do you end your day with a longer to-do list than you started? Are you stressed over how you spend your time? Here are eight steps you can take right now to help regain control of your clock.

Eliminate time wasters. At the top of the list is television. The average American watches 5 hours of TV a day. That equals an incredible 6 full days in front of the tube each month. What could you do with an extra 6 days this month? Turn off the television and find out.

Cut back on possessions. Bigger living spaces and more stuff come with a double price: the cost to purchase them and the time to maintain them. A simpler lifestyle frees up time previously spent on vacuuming, fixing, and replacing. If taken far enough, you may be able to work less because you are buying less stuff. Sigue leyendo

40 Brilliant Examples of Sketched UI Wireframes and Mock-Ups

By: Hilde Torbjornsen |

Creating wireframes and mock-ups is quite easy to do digitally these days. Applications are available everywhere, and there’s one for every style. While many prefer to do that part of the work digitally during the process, there are still quite a few designers who actually choose to do it the old-fashioned way using a Moleskine or other ways of drawing by hand.

We all have our preferences and the important part is of course that we find a way to do things that will nourish our creativity and talent.

Sketched UI Wireframes and Mock-Ups

We’ve collected some great examples for you, showing how some designers have drawn their ongoing projects. It can be quite inspiring to have a look at, maybe this will give you some new ideas for yourself?

I’ve personally found that sometimes I get an idea easier on paper when taking a notebook and escaping from the computer for a while, as the distractions are always so many.

HBO – True Blood Site

HBO - True Blood Site





UI Sketch
UI Sketch

Sketched Wireframes 5
Sketched Wireframes 5 Sigue leyendo

Los buenos y los otros [Vale la pena tomarse un minuto]

Una vez conocí al dueño de un restaurante que me explicó que cuando tenía que fichar a un nuevo cocinero para su restaurante, sabía en menos de 5 minutos si era buen cocinero o no. La forma de saberlo era simple. Le pedía que preparase un plato y él, mientras tanto, se quedaba observando cómo el chef cogía el cuchillo, cómo cortaba las verduras, cómo organizaba las sartenes, dónde colocaba los platos. En realidad, no tenía nada que ver con la creatividad, con el sabor o lo bien que adornaba el plato. “Es la metodología lo que te permite distinguir a los buenos de los otros”, decía.

Ocurre lo mismo en el mundo del marketing. Hay profesionales con método y otros sin él. Los que tienen método hablan un idioma y los otros otro. Los que tienen método saben que la marca no es necesariamente lo que promulga el Power Point. Los que tienen método saben dibujar un proceso de creación de marca y no se limitan a inventar un logo para después solicitar a una agencia que les diga los valores que tiene la marca. Los que tienen método saben preparar un briefing para conseguir sacar el máximo provecho a las agencias. Los del método saben que antes de arrancar un proyecto, el proceso y los pasos que se van a seguir son la clave para el buen resultado. Los que tienen método saben crear un concurso de agencias justo, establecen los criterios de selección y no se dejan llevar por amigismos o improvisaciones subjetivas.

Sigue leyendo

New App Clues You in on What People Think of Your Website

You want to know what I think of your new website. You got a sec? The folks over at Zurb have created an ingenious little web application that allows anyone to conduct a free test of what visitors remember about a website. And those visitors get exactly five seconds to form a first impression.

Called Clue, the site lets you quickly capture a page and create an interactive memory test that helps determine whether people understand what you’re trying to get across on your website. Just visit the Clue website, submit your URL and create a test that gives you a unique URL that you can then share with customers, vendors, employees and others. You ask them to take the five-second test and they, in turn, provide you with valuable feedback on what they think about the site.

By giving users mere seconds to absorb a web page and recall the most memorable portions of that page, you’re able to quickly and accurately identify the best elements on that page — as well as the ones that don’t work so well.

Want to give Clue a test drive? Just visit and test any of the examples at the bottom of the page. If you’re impressed, the next step might be to sign up. Sigue leyendo

How to Do A Content Audit of Your Website

Michael Gray

By Michael Gray

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

When you do a content audit you have a few goals in mind:

  • Get rid of any low quality or unimportant pages
  • Look for pages or sections that can be improved or updated
  • Improve your rankings by more effectively using your link equity, internal anchor text, and interlinking your content

Get the Data

your inbound link equity can only support a certain number of pages …

The first thing you need to do is to get an understanding of where your website currently stands. You’ll need a list of the pages of your website, the number of inbound links, and amount of visitors your page receives. If you are using Webmaster central, you can export a spreadsheet of all the pages with the number of links. The next thing you have to do is add a column for page views. I like to use a timeframe between a year and year and half.

Depending on the number of pages your website has, it could take a while to get all this data. This is the perfect task for an intern or outsourced labor from a place like ODesk. I recently performed this task on a website that has 1800 URL’s. It cost me $75, and I had the data back in just over 24 hours.

Identify the Low Performing Pages

The two primary factors I like to look at are how many links does a post/page have and how much traffic did it generate in the past 18 months. Any page that generated less than 100 page views is a candidate for deletion. Additionally, any page that generated less than 25 links is also a candidate for deletion. Sigue leyendo

Media PM Bulletin from Media Week

Media PM Bulletin
* Latest News Sigue leyendo
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