Daily Archives: 25 septiembre 2010

How To Monetize Your Blog

Okay, so you’ve got a thriving blog and have gone through the steps to earn a sizable readership. This is commendable – many blogs never move past a writer’s immediate friends and family. However, as much as you may love posting about your subject matter, keeping a large audience of readers happy with fresh content is no small task, and you may begin to feel like you simply don’t have time unless your blog would somehow start making money.

Generating revenue from your blog is not a mystical, secret skill that only a privileged few are blessed with the knowledge of. In fact, having a loyal group of readers who consistently enjoy the information you share is half the battle. If you are serious about turning your blog into a cash-generating machine, there are many possible routes you might take, the most popular of which are discussed below.

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The Lifestyle of an Internet Entrepreneur

Outsourcing parts of your business can be a great strategy, but one that needs careful management.

If your business chooses to outsource some of its activities, a part of your time or someone else’s will still be required to manage projects, and hire staff and/or freelancers to contribute to the business.

As a founder or co-founder of your web business, you have the important task of driving its strategic direction. You wouldn’t want your business to be completely run on auto pilot without any input from yourself.

This brings to question a related issue about what sort of lifestyle an entrepreneur has. Will you have a dreaded lifestyle that consists of working relentless long hours with little time for recreation? Or will you have a leisurely lifestyle that consists of working only a few hours a day?

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The Roles of Attitude and Aptitude in Success

Aptitudes come hand in hand with your attitudes. Everyone is born with a basketful of aptitudes we usually call talents.

Aptitudes are our potential to learn skills which we develop and hone through time. We call it growing up. When you learn and begin to utilize your talents to take control of your environment, you begin weaving a particular set of aptitudes. What works, you continue using. What does not, you strive to change. However, aptitudes alone cannot take you all the way through the path to success. It is fully dependent on the very nature of the attitudes you have. This is mainly why your attitude, not your aptitude, determines your altitude.

Run your attitude with humility and you can achieve your highest goals and dreams, use pride and don’t hope to even see a glimpse of them.

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More Wives Head for Work

The effect of this gender shift in the job market isn’t simply economic. Ellen Galinsky, president of the Families and Work Institute, has produced studies that show men now struggle to balance family and career more than women do—45 percent of men report such problems, vs. 39 percent of women. “Work isn’t working very well for men,” says Galinsky.

Angela Patterson, 44, knows the struggles all too well. When the single mother of two adult daughters met her husband three years ago, she was hoping to find economic security. Instead, he lost his job as a contractor, and Patterson ended up moving from North Carolina to New York to enroll at the Grace Institute, a nonprofit that prepares women for the workforce. The training helped her become an agent for New York Life. She’s living with her daughter in New York since her husband doesn’t want to come North. “Women are born and bred to be adaptable,” she says. “When you have kids and bills to pay, you make sacrifices.”

Few experts expect the women who were pushed by recession into the labor market to leave as the economy picks up. Eroded housing values, diminished retirement accounts, and the prospect of higher taxes and anemic wage growth for themselves and their husbands provide these reluctant workers powerful incentives to stay at their jobs.

Diana Gomez, for one, isn’t giving up her job in the dentist’s office, even though her husband was recalled to his job in a sheet metal factory four months ago. The double income they have now is enough to restore a minimal sense of security. “We can function as a whole family now,” says Gomez, who has two children. “We’re able to pay the bills. The pressure’s not all on me.”

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OK, maybe not so urgent

National IT team for this pilot fish’s organization sends out an urgent security alert to forward to all local users — with a message attached.

“The message was a phishing spam,” says fish. “And a poorly disguised one at that, full of misspellings in its instructions to follow a link and fill in a form to reactivate e-mail.

“But the alert message contained the live link, and there was no way I was going to send this to my users. So I waited to see what developed.”

A few moments later, fish’s regional manager forwards the same message, with the same live link, and instructs everyone on the mailing list to warn their local users.

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Facebook Unveils Recommended Subscriptions

What do you get when you combine the biggest collection of personal taste data in history with the world’s easiest method of subscribing to syndicated content? In theory, one of the most potent recommendation engines around. Facebook quietly made available to all its 500 million plus users a new feature today called the Page Browser and though everything about it is quite understated – it could prove to be a very big deal.

Users must navigate directly to the Page Browser, there doesn’t appear to be any link from the main interface. The page shows big icons for a list of pages Facebook thinks you might like; click on one and you’ll “Like” it. Of course Facebook has succeeded by making very potent interactions seem simple from the outside – and this new feature is more of the same.

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Gabriel Catalano

septiembre 2010
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