Archivos diarios: 25 septiembre 2010

How To Monetize Your Blog


By Dan Martell http://www.flowtown.com/

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Okay, so you’ve got a thriving blog and have gone through the steps to earn a sizable readership. This is commendable – many blogs never move past a writer’s immediate friends and family. However, as much as you may love posting about your subject matter, keeping a large audience of readers happy with fresh content is no small task, and you may begin to feel like you simply don’t have time unless your blog would somehow start making money.

Generating revenue from your blog is not a mystical, secret skill that only a privileged few are blessed with the knowledge of. In fact, having a loyal group of readers who consistently enjoy the information you share is half the battle. If you are serious about turning your blog into a cash-generating machine, there are many possible routes you might take, the most popular of which are discussed below. Sigue leyendo

The Lifestyle of an Internet Entrepreneur


Ask successful internet entrepreneurs what it takes to create a successful business online, and the majority will say that it takes a great deal of hard work and perseverance to succeed.

Earlier this year, I read Daniel Scocco’s post at Daily Blog Tips on the working methods of 12 top online entrepreneurs.

A successful online entrepreneur himself, Daniel interviewed twelve well known and successful online entrepreneurs to find out what their typical work week looked like, and what they enjoyed doing when not working.

The line up of successful online entrepreneurs included Darren Rowse, Aaron Wall, Neil Patel, Yaro Starak, Chris Garrett and Collis Ta’eed. The interviews revealed that the majority of these entrepreneurs worked over 60 hours a week, 7 days a week. One entrepreneur – Dan Schawbel – works a staggering 110 hours a week.

Being an internet entrepreneur is hard work, and Collis at Envato makes no bones about this in his course on building a blog business. Here’s a few relevant quotes from the eBook, “How to Build a Successful Blog Business”:

“So building a business out of blogging, like any business, involves investment both in time and money.”

“Like any business, it will take hard work, dedication, savvy, and a bit of luck.”

“There are bloggers making considerable amounts of money, and in fact two of the case studies in this book record how two blogs have worked their way into five and six-figures per month in revenue. However, like most things in life, it takes a lot of work.” Sigue leyendo

The Roles of Attitude and Aptitude in Success


Written by Dominique Brown |  //www.pickthebrain.com

“Your attitude, not your aptitude, determines your altitude.” – Zig Ziglar

Success is something that every individual strives to achieve.

Every single person in the world has their own goals and dreams. Young or old, male or female, black or white, rich or poor, all have the same drive and desire to live life in the best way they see possible. Trying to succeed is an integral human behavior that pays no heed to superficial and emotional factors. We are built to want something more, to improve ourselves, and to be a better person than who we were yesterday. How does one succeed in life? This is a common question that one asks countless times. The answer depends on how you view yourself. You know yourself more than anybody else. This means that you can have the most precise answer from within you; and no one else can come as close to the correct answer than you can. However, there is always something you can do to ensure that you do find the answer. Sigue leyendo

More Wives Head for Work


By Diane Brady | http://www.businessweek.com

As men cope with unemployment, more wives head to work

Angela Patterson is working as an insurance agent in New York while her husband looks for construction jobs in North Carolina. Diana Gomez had been staying home to care for an ill daughter. When her husband lost his job, she became an administrative assistant in a dentist’s office. Michelle, a social worker and mother of three young children in Baltimore, who asked that her last name not be used, switched from part-time to full-time work when her husband was laid off last year. She kept to that schedule after he found work earlier this year—at two-thirds his former salary.

They are the reluctant breadwinners: Women who wanted to stay home until their income suddenly became critical to the well-being of their families. In some cases they are increasing their hours to keep the bills paid. Others are taking up employment for the first time as their husbands struggle to find work. With the anemic recovery keeping the job outlook uncertain, the accelerated gender shift is likely to stick, creating new challenges for U.S. families. Sigue leyendo

OK, maybe not so urgent


National IT team for this pilot fish’s organization sends out an urgent security alert to forward to all local users — with a message attached.

“The message was a phishing spam,” says fish. “And a poorly disguised one at that, full of misspellings in its instructions to follow a link and fill in a form to reactivate e-mail.

“But the alert message contained the live link, and there was no way I was going to send this to my users. So I waited to see what developed.”

A few moments later, fish’s regional manager forwards the same message, with the same live link, and instructs everyone on the mailing list to warn their local users. Sigue leyendo

Facebook Unveils Recommended Subscriptions


By Marshall Kirkpatrick | //www.readwriteweb.com

fb150logoWhat do you get when you combine the biggest collection of personal taste data in history with the world’s easiest method of subscribing to syndicated content? In theory, one of the most potent recommendation engines around. Facebook quietly made available to all its 500 million plus users a new feature today called the Page Browser and though everything about it is quite understated – it could prove to be a very big deal.

Users must navigate directly to the Page Browser, there doesn’t appear to be any link from the main interface. The page shows big icons for a list of pages Facebook thinks you might like; click on one and you’ll “Like” it. Of course Facebook has succeeded by making very potent interactions seem simple from the outside – and this new feature is more of the same.

Sigue leyendo

Insights Into the Running of a Design Business


Running of a Design Business

When I left my job almost 2 years ago to start my own graphic design business, there were a few, let’s say, surprises. The biggest of which was that the majority of my time was being spent running the business, and not actually designing. It is quite difficult to put a number to it, but as a rough guess, I spend around 30% of my time designing. The remaining 70% is spent on other activities such as; advertising, sending emails, tracking expenses, invoicing clients, having phone conversations, writing articles, solving problems, etc.

Being a self-employed graphic designer can be quite a juggling act. If you are unprepared for the task of actually running a business, your dreams of success can quickly fall by the wayside. To be a successful self-employed designer, you need to be much more than a great designer. You also need to be a savvy business person. In this article, I will discuss some of the non-design related tasks that a self-employed designer faces. I will also offer you a few tips to help you run a more efficient and effective design business.

Marketing and Self-Promotion

Marketing and Self-Promotion

Unless you are one of the lucky ones who can solely rely on word of mouth referrals, to run a successful design business, you are going to need to do a substantial amount of marketing to attract clients. While traditional means of advertising can still work (flyers, newspaper advertisements, etc), I have found that online promotion offers a far greater return on investment.

Here are some tips for promoting yourself and your design business online…: Sigue leyendo

Generate killer ideas with these 20 suggestions


Jim Kukral | http://www.theglobeandmail.com

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter.

These inventions, products, and businesses all started with an idea. Coming up with today’s equivalent of the lightbulb is a tall order, but great ideas can be as small as an updated logo for your business or as big as a new product line.

Peter van Stolk, founder of Jones Soda Co., is a good example of a business owner who wasn’t afraid to take a great idea and run with it.

Mr. Van Stolk boosted his $20-million (U.S.) business to $42 million in four years by coming up with an idea that generated $25 million in free publicity. Jones Soda was a small Seattle-based beverage company competing against Coca-Cola and Pepsi-Cola. Combined, those two monoliths spend a billion dollars a year on advertising.

One day in 2003, Mr. Van Stolk came up with an idea in his car to create a Turkey & Gravy-flavoured soda for release around Thanksgiving. His brand got a lot of attention by U.S. media, and the product began to sell out.

Generating useful ideas is a skill, and like any other skill it can be learned. The more you practice, the easier it will be to come up with ideas whenever you need them. Sigue leyendo

Insights first, ideas second


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By Jorge Barba, an Innovation Insurgent | http://www.game-changer.net

Insights, they’re the seeds of new groundbreaking ideas.

A more strategic way of generating ideas is to focus on building ideas on top of insights. Don’t get me wrong, thinking stuff up is fun. You let your imagination run wild, think of the impossible and think all kinds of stuff only you can imagine. It’s your own dream world! Mostly all these ideas will be way ahead of their time or not even doable. That’s why we need to combine our imagination with our intellect. Our intellect drives our capability to discover insights and our imagination helps put the pieces together in a new way.

So how do you discover new insights? Sigue leyendo

Has Google jumped the innovation shark?


Jeffrey Phillips | //innovateonpurpose.blogspot.com

I was thinking recently, with the demise of Google Wave, that it is entirely possible that Google has jumped the innovation shark.  For those of you unfamiliar with the “jumped the shark” phrase, that harkens to a famous television show in the US.  To boost ratings, a character decided to waterski and jump over a shark.  The fact that the character couldn’t swim and was skiing in a leather jacket can tell you where this is headed.  Everyone saw through the obvious ploy to drive ratings and the show continued to nosedive.

The question becomes then, has Google lost its edge, or is Google Wave an example of experimenting and failing forward, to bring new and better products to market? Sigue leyendo

Does The Future Of The Internet Have Room For Web Designers?


By Cameron Chapman | http://www.smashingmagazine.com

It seems that new posts about what the Internet has in store for us down the road pop up every week or two. Some propose that the Internet will deliver more of the same, but different somehow (it’s usually ambiguous just how), while others propose such radical changes that it’s hard to believe they could ever happen. And the truth is, none of us really know what will happen with the Internet in 10 or 15 years.

After all, it was only a little more than 15 years ago that Clifford Stoll wrote the now-infamous “The Internet? Bah!” post (subtitled: “Hype Alert, Why Cyberspace Isn’t, and Will Never Be, Nirvana”). In that post he detailed why a lot of things just wouldn’t happen online but most of which are now commonplace.

As web designers and developers, what the future holds for the Internet is imperative for our livelihoods. If the Internet has radical changes in store for us, we need to understand how they might effect what we do to earn a living and what we’ll need to do to adapt and keep pace — if that’s even possible.

The Future is Content and Data

Look at your mobile phone. If you’re like most tech-savvy consumers, you’ve likely got a smartphone of the Apple or Android variety (or maybe a Blackberry, especially if you’re working in the corporate world). Most of us use our smartphones on a near-constant basis doing everything from checking email to working on projects to entertaining ourselves. How much of all that do you do in your phone’s browser?

The answer is probably “not much”.

We use an app to check email. We use the Facebook app for status updates. We use Twidroid or TweetDeck or the official Twitter app for tweeting. We use a YouTube app to watch videos. We use the Pandora or Last.fm apps for streaming music.

Prism in Does The Future Of The Internet Have Room For Web Designers?

Mozilla Prism is an application that lets users split web applications out of their browser and run them directly on their desktop. Is this the future of mobile applications?

It’s likely a similar scenario on our desktop or laptop computer. We use apps for a lot of our common Internet-based activities. We even have options to create our own apps with single-site browsers (like Fluid or Prism). And Google’s Chrome OS is just around the corner with devices already planned to use the web-based OS. Sigue leyendo

Globally Networked Creativity, Coming Soon to a Theater Near You


by Navi Radjou, Jaideep Prabhu, Prasad Kaipa, Simone Ahuja
http://blogs.hbr.org

In our recent posts, we wrote about how corporations in sectors ranging from healthcare and energy to consumer goods and technology are learning to leverage the benefits of polycentric innovation by harnessing globally distributed talent to develop new products, services, processes, and even business models in a networked fashion. Now we see a similar collaborative phenomenon emerging in the creative sector and, in particular, the film industry.

Let us state at the outset that polycentric innovation in the creative sector is more than about cross-border financial integration, which has been taking place for several years and is now accelerating due to the lingering economic recession in the West. Indeed, big Hollywood studios such as 20th Century Fox and Warner Brothers are increasingly partnering with production companies overseas to finance and distribute regional films for local and global audiences. And lately, the production companies of Hollywood heavy hitters George Clooney and Brad Pitt have signed development and financing deals with India-based Reliance Big Entertainment, which also took a 50% stake in Steven Spielberg’s DreamWorks for $325 million.

As a global media company headquartered in the US with teams operating in emerging markets, Blood Orange Media has consistently experienced that team members who grew up in more resource constrained environments (primarily in emerging markets) often find creative and cost effective ways to solve problems — by, for example, building a makeshift but effective camera dolly when confronting limited time and supplies during a shoot in a remote rural area. In general, we have found that the organizational skills of the Western world complement the fluid and improvisational creativity in the East. This is not to say that there is no turbulence in this cross-regional flow of knowledge — but these “creative differences” enable teams on both sides of the globe to better learn from each other.

Thankfully, the rapidly dropping cost of global communication has made real-time collaboration among creative artists across borders seamless. For instance, a director sitting in Mumbai can simultaneously review and even modify a film clip with a production designer in Hollywood via a shared digital asset management system.

A larger-than-life example of this cross-border creativity and collaboration is Enthiran, the most expensive film to come out of Asia ever. Produced by Sun Pictures out of Chennai (South India) Enthiran is slated for worldwide release on October 1, with HBO handling its global distribution. The film is the collective output of a truly international crew. While this sci-fi thriller features Bollywood-style songs by Oscar-winner AR Rahman (Slumdog Millionaire) and kung-fu-style fight scenes choreographed by Hong Kong legend Yuen Woo-ping, it also boasts animation and special effects done by Stan Winston Studio (of Terminator and Jurassic Park fame) and costume design by Mary E. Vogt (who worked on The Matrix and Men in Black).

(…)

Enthiran is a creative embodiment of polycentric innovation, seamlessly blending Eastern talent with Western expertise to co-create a viewing experience that no single region could have conjured up on its own.

Enthiran lends evidence to the fact that the monocentric film industry of the 20th century where all the creative work (concept development, post production, 3D) was done in one region, usually in the West, is shifting to a polycentric world of the 21st century where new innovation hubs are emerging in India, Argentina, China and even New Zealand (remember The Lord of the Rings?). The creative workers in these emerging hubs augment the capabilities of their peers in established hubs in the US and European hubs by offering complementary skills, expertise, and mindsets as well as cost efficiencies and an international aesthetic. Sigue leyendo

The Value of Nothing


by Blogging Innovation |by Mitch Ditkoff

The Value of NothingWhen children are born prematurely, they are placed in incubators until ready for the world.

When fields stop producing, farmers let them lay fallow — until the soil’s nutrients are restored.

When a baseball player is in a slump, he’s given a day off to get his game together.

It’s the same with innovators — or should be. They, too, need to incubate. They, too, need to lay fallow. They, too, need an occasional day off — especially if the results they’re looking for aren’t showing up.

You already know this. That’s why sometimes you choose to “sleep on it” before making a decision.

Pausing isn’t necessarily procrastinating. Done well, it’s an act of renewal — a chance for you to relax and let your subconscious shine — a natural phenomenon that’s all-too-rare these days — especially in organizations where everyone is being driven to produce, produce, produce.

Face it. Sometimes the best thing to do is nothing. Sigue leyendo

USC Brings Together Filmmakers, Engineers, Doctors for Its New Body Computing Center


BY Alissa Walker | http://www.fastcompany.com

How can the goofy computer-generated gait of Jar Jar Binks and a smartphone that measures air pollution help the future of health care? The three concepts are more closely related than you think. So close, in fact, that a new cross-disciplinary school established at the University of Southern California hopes to combine technological wizardry of filmmaking with the product-design capabilities of an engineering school to help patients and physicians better understand health and wellness.

The new Center for Body Computing will reside in the school’s Keck School of Medicine and collaborate extensively with USC’s School of Cinematic Arts (which just got fancy new digs thanks to alumnus George Lucas) and the Viterbi School of Engineering. The filmmaking and engineering schools already work closely together on projects for the Institute of Creative Technologies, which is best known for developing products to help train or treat soldiers exposed to extreme situations in combat. We wrote about one of their collaborations, the IED Battle Drill, where theme park engineers and Hollywood producers created a simulated experience of a roadside bomb attack. Sigue leyendo

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