The Core Challenge in Managing Innovation


A consistent point of controversy is whether or not innovation can be managed. If you think of innovation only as generating new, novel ideas, then it is very difficult to see how this could be actively managed (although there are in fact things we can do to encourage and improve creative thinking, so even here there is some scope for managing). On the other hand, if you view innovation as a process that includes steps such as generating, selecting, executing and diffusing ideas, then it is a bit easier to see how it might be managed.

Part of the problem here is how we define management. If we view it only as control, then it is hard to manage innovation because control will stifle the creativity needed at the front end of the process. However, if we view the main job of managers as enabling, or removing obstacles, then managing innovation starts to make more sense.

I ran across a quote today from the performance artist Marina Abramovi? that helps illustrate the issue. She is talking about how working in a studio can inhibit creativity by encouraging artists to follow a formula:

You understand the kind of work tha twill have success with your audience and you start making it again and again, and you lose yourself. The worst part is that you don’t surprise yourself with your work, you don’t get new ideas, or take risks, because of the possibility of failure. But failure is an incredibly important part of the work. Life itself is what’s important, not studio space.

So this is the problem: to create novel ideas, we have to be working at the edge – out where failure is a distinct possibility, out where the artists are. However, within organisations, unlike artists once we discover something new, we also have to figure out a way to make it again and again.

Managing the tension between these two acts – creation and re-creation – is the core challenge in managing innovation.

It’s so important that the people that write about innovation keep coming up with new ways to state the challenge. James March talks about the need to be good at both exploration and exploitation. Roger Martin reframes this as the need to be good at both reliability (producing consistent results) and validity (producing novel outcomes the fulfil important needs). John Hagel, John Seeley Brown and Lang Davison contrast the creative activities that take place at the edge with the re-creative activities that go on in the core of an organisation.

To innovate we have to discover new things. This requires creativity, experimentation, risk, failure, and novelty. At the same time, to innovate we have to be able to consistently re-create the things that we have discovered. This requires discipline, the elimination of variance, and efficiency.

Michael Tushman calls organisations that can both of these things ambidextrous:

“The Ambidextrous Organization” describes how mature companies can pursue breakthrough growth through a two-pronged effort in which they separate their new, exploratory units from their traditional, exploitive ones while maintaining tight links across units at the senior executive level

Those are the skills we need to be building if we are going to successfully manage an innovation process.

http://timkastelle.org/blog/2010/09/the-core-challenge-in-managing-innovation/

About these ads

Todos los días un parte de cada uno de nosotros pierde una parte de sí mismo pero con cierta travesura se postula al infinito digital. Every day. Bit of me®. I'm a Thinker and a Doer Coordinator #OPEN365. Mentoring, Online Advertising Advisor, RRHH, Speaker. Google Adwords Search Engine Optimization & Marketing (SEO - SEM) Linkedin Groups Admin. Strategy and Operations Consulting.

Tagged with: , , , , , , , ,
Publicado en Sin categoría
10:00 am to 05:00 pm | Mon-Fri
+5411 4954.0022 / +54 911 6259.7231
My about.me
Gabriel Catalano

Gabriel Catalano

Gabriel Catalano

septiembre 2010
L M X J V S D
« ago   oct »
 12345
6789101112
13141516171819
20212223242526
27282930  

Enter your email address to follow this blog and receive notifications of new posts by email.

Únete a otros 5.948 seguidores

Comunidad
Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

Silvia Altamirano

An editorial designer that writes

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 5.948 seguidores

A %d blogueros les gusta esto: