Global Health & Beauty Trends

Beauty on a Budget
With consumers around the world cutting back on discretionary expenses during the recession, Nielsen probed consumers’ attitudes towards health and beauty (H&B) products—where they purchased them and what factors went into their buying decisions—as part of its Global Online Survey of more than 27,000 people across 55 countries in the first quarter of 2010. And while views and habits differ by region, there’s one thing in common: people continue to place importance on looking good and feeling their best.

Universal Appeal
Virtually all online survey respondents in Latin America (96%) and Asia Pacific (92%) said they purchased H&B products, along with 90% of people around the world who made up the global average. But what prompts consumers to stock their cabinets with make-up, fragrances and personal care items?

For 44% of global respondents, it was the lure of the product’s promise. A pragmatic 69% of respondents said they were influenced by price, while 58% said they bought as a result of a personal recommendation. Magazine articles, Internet buzz and traditional ads all factored into the purchase equation as well.

Price, Preferred Brand and Friends Are Biggest Influencers of Health & Beauty Products
Product samples helped about half of consumers along the buying path, as did the suggestion of a partner. But aside from price, the reason most consumers (65%) offered up for buying health and beauty products was the influence of their preferred brand.

Half of Asia Pacific respondents indicated that the Internet was a purchasing influence—the highest percent of any region. These consumers were also swayed by magazine articles (45%) and advertising campaigns (44%) more than other region. Conversely, European and North American beauty product choices were the least influenced by print and television ads, magazine editorial or the Internet and were most influenced by price; 82% of North Americans and 70% of Europeans agreed that price was a key determining factor.

Latin Americans said they were most persuaded by their preferred brand (72%) and free samples (60%). Middle Eastern survey takers reported the most balanced responses, giving fairly equal weight across all influencers. They were, however, least influenced by the product’s promise (36%) and most by their preferred brand (63%).

Channel Choices
Far and away, supermarkets were the format of choice for 60% of global respondents, with the drugstore/chemist/pharmacy a distant second destination at 39%, specialty stores in third place at 33% and the Internet trailing at 22%.

Asia Pacific shoppers scored the highest of any region (33%) to say they shop the Internet for health and beauty products—more than double Europeans (15%), Latin Americans (14%), North Americans (11%) and Middle Easterners (9%). Specialty stores were the destination of choice for 40% of Latin American and Asia Pacific shoppers and 95% of Middle Eastern shoppers say they buy health and beauty products from just two channels—supermarkets (56%) and drugstores (39%).

Mass vs. Premium: Looking Good Enough
A question for the ages: can mass market cosmetics successfully sell against more expensive, premium brands in such an image-intensive category tied to personal vanity and ego? Yes, although the degree of success varies by product type. Global results for hair products showed that 81% of online respondents think mass market hair products are a viable alternative, while 75% find mass market skincare products acceptable, and 72% believed mass market cosmetics were suitable.

Most Consumers Agree: Mass-Market Health & Beauty Products are Just As Good As Expensive Alternatives
North American respondents were the most positive about mass-market health and beauty products, viewing them as good substitutes, while Middle Eastern and Asia Pacific survey takers were the least enamored with the off-market products.

Region Round-Up
In almost all Latin American countries included in this survey, sales for personal care products reported volume increases during the latest rolling year ending June 2010 versus year ago: Chile +7.2%, Argentina +4.7%, Brazil +3.4%, Mexico +3.4% and Colombia +3.3%. Only Venezuela showed a negative trend, declining 2.5%.

In the U.S., dollar growth for the health and beauty department for the year ending July 2010 is flat (0.3%) and units have declined 2% as the economy is driving consumers to make tradeoffs and buy less. However, sales in the June and July 2010 period are improving as retailers are raising prices to enhance margins. In Canada, rising prices have fueled an increase in health and beauty (excluding baby and OTC) dollar sales of 3.2%, which outpaced the total market (+2.6%) while units were flat.

In Asia, consumers started to switch back into purchasing personal care, healthy and more premium products in the second half of 2009. This trend is expected to continue with the improving consumer confidence in the region.

The never-ending quest for beauty and perfection bodes well for the H&B sector. In countries that have emerged from the recession with vigor, the sector is likely to thrive. Meanwhile, in those regions where the recovery is still shaky—or in doubt altogether—health and beauty product manufacturers and retailers need to know exactly what’s important to those consumers: value for money and high quality products that enable them to look good, despite life’s pressures.

Note about online survey methodology
While online survey methodology allows for tremendous scale and global reach, it provides the perspectives on the habits of existing Internet users, not total populations. Where noted, the Nielsen Global Online Survey data is supplemented with consumption data by market.

About these ads

Etiquetado:, , , , , , , ,

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

Fortune's tech team offers analysis and perspective on the world's most important developments.

Top Master | Blog


La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso


Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions



Comunicación & Marketing

De Lilian Lanzieri


Dirección estratégica para la vida

Notes From The Internet

by Silvia Altamirano

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this site

Matt on Not-WordPress

Stuff and things.


Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

My Blog Daniel Palop

A topnotch site

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la

Portafolio de experiencias en la clase de español para Middle School.


like. read. laugh. love.

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“A great photograph is a full expression of what one feels about what is being photographed in the deepest sense, and is, thereby, a true expression of what one feels about life in its entirety.” ~ Ansel Adams

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria


Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción


Ensalada de Manjares

Infographic List

For those who love Infographics -


hoy es el primer dia del resto de tu vida

be. Intelligent Multimedia Education


Un pequeño espacio virtual para pasarla bien

Curso Web 2.0

Diseña tu sitio web gratis y consigue visitas!

~~Mente en Gravedad~~



Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 4.353 seguidores

%d personas les gusta esto: