Daily Archives: 18 septiembre 2010

Email Overload Fix: 3 Sentence Emails


My inbox problems are nothing compared to the TechCrunch writers. Or, to my boss Michael Arrington. Two years ago, when he wrote a post about email overload and a crisis in communication, he had 2,433 unread messages sitting in his inbox. Today, the count is 8 times higher: 20,131 unread messages. And this doesn’t include additional inbox items from Facebook, Twitter, LinkedIn, voicemail, text messages, Skype, etc.

Let’s assume Mike did nothing else but read emails 24/7 – no writing posts, no talking on the phone, no eating, and no sleeping – well, that one might be accurate. It would take him 1 week to just read his email, assuming each email takes an average of 30 seconds to read and digest.

Now, let’s say all of his emails were 3 sentences or less. The average time to read them would be drop to about 10 seconds. He could get through them all in a little more than 2 days.

I’ll admit the 3 sentence email isn’t going to solve the email problem completely. In Mike’s email post two years ago, he wrote “The long term answer is that someone needs to create a new technology that allows us to enjoy our life but not miss important messages.” He said if he had the right solution, he would quit his job and go do it. Since then, there have been some minor solutions, but the email giant seems to grow just like Moore’s law.

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50 Best Websites 2010


By TIME Staff | //time.com Music & Video Vimeo Movieclips Grooveshark MOG Labuat Sports Sports-Reference Rotoworld Yardbarker Total Pro Sports Citizen Sports

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In Shock Move, Google Starts Advertising On Facebook


I’d have to think that this is a bit of a PR blunder from Google and I’m also surprised that the ads were approved by Facebook but I guess the only way of looking at it is that Facebook reckons Google’s money is any good as anybody’s. I guess the logic from Google’s point of view is that they want to target a whole new audience and like the fact that they can target these ads by region and demographic which is why Facebook is as attractive a proposition as it is. If you can’t beat em join em!

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You Know You’re a Freelancer When . . . Part II


I am utterly in love with the fantabulous readers of FreelanceSwitch! Your dozens of comments and additions to the original post were classic, creative and straight comedy!

Here’s the sequel post, inspired by and attributed to the brilliant and magnificent readers of FreelanceSwitch:
You Know You’re a Freelancer When . . .

1. Your idea of a casual day out involves being dressed to the nines with an extra splash of *bling bling* because, hey… “after six weeks in PJs, I’m ready for my close up dahling!” ~ Inspired by Storm and Izabela Tenenboim
2. Your internet playground PC (or Mac – yeah that’s right, I’m not a hater!) that used to be your gateway to World of Warcraft is now your productivity prison. “Ah and I used to have a life!” ~ Inspired by Nabeel Amin
3. Your therapist starts asking you why you talk to yourself… and answer yourself… and then said therapist asks you to click “Send” to submit your response. ~ Inspired by Mark Hawkins
4. I’ve got TWO WORDS for you: Bunny Slippers!! ~ Inspired by Ben Tzu
5. You are overly and dangerously obsessed with checking your mail. {And your baffled mail man is wondering why you’re tugging at his pant cuff instead of the rabid dog he’s used to fending off.} ~ Inspired by Susan Johnston, Izabela Tenenboim, Amanda, and Michael Kwan

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Adsense: Why Bloggers Don’t Get It


You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie’s Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn’t taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie’s Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What’s that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don’t have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.

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I Wish We Had Google Understand Not Google Instant Search


Earlier this week Google launched the latest iteration of the SERP’s, Google Instant. While I, like everyone else, had fun playing and finding some of the holes in it, it’s really not a product that I think will succeed. To Google’s credit, I can’t ever say that I’ve heard people complain that Google takes too long to serve them results. What I do hear and personally experience is that I wish Google understood what I was looking for …
Google didn’t learn that all this complexity isn’t what people want from the failed Google wave and Sidewiki experiments …

I understand why Google launched a product like Google instant search: they feel that, because they are smart enough at predicting what you are looking for, they can interpret your query after a word or two–or sometimes after just a few letters. They think they know you so well that they can guess what you want without being told. Without getting too involved in what’s going on behind the scenes, Google is using previous search volume to predict the most likely term(s) you are looking for. It’s a sophisticated leap forward in technology to be sure, but it’s not something that solves a problem I hear people complain about. (As a side, this does give a lot more context to the bizarre statement Eric Schmidt made a few weeks ago: “They want Google to tell them what they should be doing next.”)

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Your Facebook Fan Page – 5 Ways to Make the Most of It


If your business targets consumers, do you already have a Facebook fan page? If not, why? With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business. Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from social media sites in their search results. Once you have created a fan page, there are a few things you can do to ensure you get the most out of it. Here are some tips and guidelines to use.

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