Digital marketing dollars is shifting significantly to developing countries like China and India due to the growing middle class. The two countries records the fastest-growing internet population in the world with 581.6 million users in 2010.
Some highlights by countries:
China will see an annual growth of 20 per cent throughout 2012 in online ad spend. This year already saw a total of US$3.8 billion which will rise to US$6.4 billion by 2012.
India is still developing in terms of media penetration. Only 51 per cent of the population owned a TV in 2008, 31 per cent had a mobile and 20.2 per cent went online monthly. The country is estimated to have 63.6 million internet users in 2010. While penetration is low, India remains the fifth-largest internet user population worldwide.
Unlike other markets, Japan is seeing a decline in media spend to an estimated US$43 billion in 2010. Digital spend has also dropped slightly to US$8.2 billion this year, but is expected to make a comeback over the next two years.
By Prakash Ghodke http://designm.ag/inspiration/collection-of-global-warming-art-for-the-green-at-heart/ When the temperature of our planet increases, it means that our planet is hot and ill! The rise in your body temperature is called fever, when the same happen to earth atmosphere and ocean it is…
El pensamiento estratégico comienza con el establecimiento de ciertos valores que determinarán la forma de hacer negocios de la organización. Así, ¿cómo redactar una declaración de valores eficaz? Por Guillermo Martínez Ferrer Los valores constituyen las prioridades filosóficas fundamentales con…
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The 11th annual survey from the consultancy said that a number of prominent brands had faced extraordinary crises in 2010 resulting in stalled growth and loss of value.
BP fell out of the ranking this year, on the back of the Gulf of Mexico disaster and its poorly received response.
BP’s environmental disaster and inability to make good on its brand promise of “Beyond Petroleum” led to it falling off of the list. Worse, it saw competitor Shell emerge as the leading oil industry brand, now ranked number 81, up from number 92 in 2009.
Toyota still ranked a surprising 11th place despite the biggest product recall in its history, which caused the brand to lose 16% of its brand value as its long-standing reputation for reliability, efficiency and innovation took a serious knock.
2010 rankings http://www.interbrand.com Print Rank Previous Rank Brand Country of Origin Sector Brand Value ($m) Change in Brand Value 1 1 United States Beverages 70,452 2% 2 2 United States Business Services 64,727 7% 3 3 United States Computer Software…
One of the emerging ways to put together a great resume is to use an online resume generator. Not only do you save time, but your productivity increases. This allows you to spend more time searching for work and less time putting together a resume that is attractive. Some of these services do charge a nominal fee, others are available to use free of charge. While it’s a good idea to keep your resume updated in terms of skills and experience, it’s also not a bad idea to freshen it up every once in a while. Below we’ve listed 6 services that allows you to build a killer online resume that gets you noticed – without you having to dip into your pocketbook.
Tagged with: Employment
, Jobs + Career + Personal development
, RRHH + CV + Ridiculum Vitae
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