Another great thing about being a freelancer is the number and diversity of clients you can have. By introducing them to each other, you are creating valuable connections that will likely result in more work for you. If you can help your clients be successful, it’s almost a sure bet that you will benefit, too.
Here are 5 ways to introduce clients to each other:
Drink More – Ok, maybe not alcohol, but schedule a coffee meeting between two or three clients that share a similar industry (but not direct competitors). Introduce them to each other, and see how the conversation goes.
Eat More – Host a BBQ and invite a few of the clients that you enjoy working with. Don’t have a place to have a BBQ? Plan a picnic in a local park or at the beach. It doesn’t have to be a large expense, just tell them that you’ve reserved a spot, and they are welcome to bring their own picnic lunch and have a relaxing day.
Write More – Create a newsletter or email to share amongst your clients. If you have a regular newsletter, create a “featured client” section. Send regular updates when new clients sign up. If your clients think you’re busy and successful, they’re more inclined to recommend you to others and keep work coming your way.
Give More – If you like to volunteer, invite your clients to join you. Community gardens, local shelters, and local or national associations can use an extra set of hands, even if it’s just one day at a time.
As the host, it’s your responsibility to set the tone for these meetings. Find the balance of professional and casual that works for you, and then take steps to find the people that share your values.
Good luck, and have fun!
Still a bit new to the world of freelancing – but loving the freedom, flexibility, and earning potential that can be found here. Follow me on the twitter, @brandscaping – or check out my blog at http://brandscaping.ca. Love to chat – so if you have a question – fire away!