Sex sells. In today’s society, people are becoming more open minded. As such, advertisers are becoming bolder. They exploit our acceptance and desire for the sensual by using sex to turn heads regardless of your gender or sexuality. Sex has always been one of the most powerful and persuasive advertising tools. Only now, it is more socially acceptable to use sex to entice and attract consumers.
WARNING: Some images may be too explicit and is not suitable for minors.
The advertiser’s aim is to capture the attention of viewers by using sensual or sexually explicit tones to do so. Although today’s society is becoming more tolerant of using sex to sell products, not every country has reached the same level of openness. Depending on the restriction imposed by various countries, some overtly sexual ads are banned.
Each individual have different levels of tolerance and acceptance of a subject matter or topic. You can never please everyone simply because we are all so vastly different. Everyone is unique and has a right to form and express their opinion.
While some individuals might be offended or horrified by advertiser’s use of crude humor to sell a product, others might appreciate its wit and intelligent commentary on society.
Likewise, using sex to sell might appeal to some and disgust others. However, because there is a noted increase in demand for products that have been sold using sexually explicit tones, the possibility of high returns overthrows advertiser’s fears of offending the minority who disapprove of selling with sex.
Some overtly sensual ads turn out to be rather classy and tastefully done while others are bordering on pornographic. Regardless, it is one of the most effective forms of advertising.
Sex in advertising builds on the premise that people are curious about sexuality and that experience in marketing has been that sexuality sells products. From a marketing point of view, sexuality can have biological, emotional/physical or spiritual aspects. – Wikipedia
In today’s article we journey into the world of temptation and take a look at that which brings about our wild and uninhibited side.
The Art of Selling With Sex
Here are 69 advertisements that use either sexually explicit graphics or nudity to promote their products and services. However there are also some that use overt sensuality simply to make waves and create an impact. Creatively sensual or just plain lurid; be the judge of the quality of these advertisements for yourself.
White night: Chocolate condoms
The Swiss Federal Office of Public Health: Aids awareness, Hockey
Plate-Forme Prévention SIDA: Car
Meltin’Pot: 001 Step to an exciting job
Lorgan’s The Retro Store: Dining room
Lebenslust Lümmeltüten/Beate Uhse: Sitting
Ipanema Gisele Bundchen Sandals: Tattoo
Ferrino Sleeping Bags: Butterfly
Bozzano Foot Deodorant: Escape
Masterfoods Bounty Chocolate: Ball
Aquafresh Whitening Toothpaste: Sun
Hans Wagner Butcher’s Shop: Supermarket
Luxembourg Government: Human Trading
Hansaplast Long Pleasure Condoms: Blonde
Fayreform Lingerie: Work Your Curves
Adanac Glass: Invisible showers
Sexy Selling
Did these sexy advertisements make you lusting for more? What are your thoughts and feelings about the use of sex in advertisements today? Are they ingeniously cheeky or just too much for your senses? Does the use of overtly sensuality encourage you to buy the products advertised in these ads? Do you like or dislike what you’ve seen?
To Sell You Must First Have An Audience
Previously we’ve looked at how advertisers use humor, animals, children and babies, as well as extreme shock tactics to attract the attention of their audience. Whatever the style or imagery used, half the battle is won when an advertisement manages to catch the attention of their target audience.
You must first get your audience to stop and take a look at the advertisement before you can convince them they need the product or service the advertisement is trying to promote. The imagery used is just as important as the content or smarts of the advertisement.
Which techniques works best on you? Share your thoughts with us and tell us which genre of advertisements you prefer.
http://www.onextrapixel.com/2010/09/01/69-sexy-and-explicit-advertisements-see-it-creatively/
Aidan
Aidan Huang is a web enthusiast and blogger who loves all things design and technology. He is also the chief editor at his creative blog – InspireMonkey which shares new, exciting and informative discoveries found from surfing the net.
Etiquetado:Advertising, Human sexuality, Marketing, Pornography, Sex education, Sex in advertising, Sexuality, Television
