Four Ways We Kill Innovation


by Rebel Brown

Four Ways We Kill InnovationHarvard Business Review had a great post last week entitled “5 Warning Signs That Your Innovation Efforts are Going Off the Rails.”

I had to chuckle as I read the post – focused on how to make innovation efforts a partnership with the core business focus, instead of a competition. I didn’t chuckle because it was amusing. I chuckled because I’ve seen all five ‘warning signs’ touted as the foundations of the innovation effort, not as unwanted by-products. We’re often proud to be operating in a way that produces just these signs. How wrong is that?

Based on a number of status quo approaches, we set up innovation as a competitor to our current model. It’s time we changed those status quos!

  1. We create a separate team. I actually recommend this is part of my consulting. When exploring new avenues we often need a focused team. But that doesn’t mean that team acts as a separate entity from the rest of the business. It certainly doesn’t mean that that team is lauded, given special dispensations or treatment. Yet that’s exactly what I often see. The innovation team becomes the rock stars, and the core team becomes the has-beens. That is not a path to growth.
  2. We create a competitive environment. Whether it’s for budget or resources, attention or accolades – we often pit our new innovations against our core business. We do it intentionally to create momentum. In reality, we create chaos. All too often we forget that we are all on the same team. When leaders forget that fact, our employees are sure to follow. I’ve seen teams positioned to be so competitive that they would do anything to win against the other team, whether that was good for the business or not. How does infighting within our business help us grow? The enemy is out there, folks.
  3. We force an either/or solution. The best innovations often build on our core business. That means we look at them with the perspective of “and”, not “or.” Yet how often do we create an environment where there must be a choice? Either we stay in our mainline business or we push for the innovation? Either we fund this project or that one – winner takes all. Forcing a choice between our mainline core business and an emerging innovation isn’t necessarily the best way to fuel growth. Our business loses.
  4. We use our legacy business model as a baseline for comparison. Talk about the kiss of death. We introduce innovation to expand beyond our core business models – and then we measure that innovation’s success based on the exact models we want to evolve. That new innovation isn’t capturing market share at the same rate, delivering the same profit margins is our entrenched core business? Off with it’s head! How backwards is that? That approach leaves us stuck in Gravity – the very status quo we were focused on removing when we began our innovation.

Successful innovation is critical to business growth. Yet when we separate innovation from our core business, set it apart as a unique process or proposition – we position innovation as “outside” our core business focus. We make innovation the exception rather than the rule, treat it as a point in time exercise rather than an integral part of the way we operate on a daily basis.

Only when we embrace innovation as a conscious and continuous part of our daily actions can we reap the rewards.

Do you treat innovation is an integral part of your business operations? Or is it that special thing, separate and divided from your core business? If it’s the former, good for you. If it’s the latter, it’s time to change the way you view and act on innovation.

http://www.business-strategy-innovation.com/wordpress/2010/08/four-ways-we-kill-innovation/

Rebel BrownRebel Brown brings the strategic expertise and tactical savvy of a global Corporate Strategy, Launch and Turnaround Expert to each and every client or project. Visit her website to download a free chapter of her new book, Defy Gravity, and to receive Rebel’s weekly digest of thought-provoking and informative videos and articles.
About these ads

Etiquetado:, , , , , , ,

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

Fortune's tech team offers analysis and perspective on the world's most important developments.

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en sus fotografías, debe expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 1.653 seguidores