- Elaine Wong
For the past month, MasterCard has been running an out-of-home campaign to promote its MarketPlace e-commerce site. The goal? To get consumers’ attention both online and offline.
The credit card brand has put up storefront ads featuring black-and-white vinyl panels and taglines like: “A Smarter Way to Shop Online” and “Where Bargains Find You.” The effort, which includes ads in New York, Chicago, Miami and Philadelphia, wraps up this month.
The displays, set up in busy retail locations, consist of motion sensor-activated screens on which items like a purse, laptop and sneaker pop up when someone walks by. There is also a mobile component: Pedestrians can view the latest offers via MasterCard MarketPlace’s RSS feed and e-mail deals to themselves.
MasterCard hopes “to capitalize on consumers’ dual online-offline shopping behavior by directly placing the MasterCard MarketPlace ‘shop smarter’ message within the physical, brick-and-mortar shopping experience,” said Cheryl Guerin, the company’s svp of digital marketing. Storefronts were a “natural channel extension,” she said. Sigue leyendo
During the past few weeks, I’ve spoken with many business leaders in the GCC. The topic on every one’s mind is, of course, the economy and how their business can weather the storm. Many of these executives had read my previous posts on restoring an organizational immune system, and on reducing complexity in key areas to increase business stability. Most of them had the same question: where do we start?
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