BY Ariel Schwartz
French fries are not the first thing that comes to mind when you think about “natural” foods. But that isn’t stopping Wendy’s from testing out its so-called Natural Fries in select markets throughout Florida, North Carolina, and Louisiana. The fries are pretty bare bones–just skin-on strips of potato slathered in oils and sea salt. Regular Wendy’s fries contain table salt, oil, and sodium acid pyrophosphate (to protect color).
So far, customer reviews have been positive. Wendy’s executives are also excited about the new fries. Food blogger Rick Allen explains:
But at least one local Wendy’s manager is thrilled with the new fries, too. Larry Romanik, who runs the Wendy’s at 3001 E. Silver Springs Blvd., says in the three weeks they’ve been available, “They’ve been getting overwhelmingly rave reviews. I think we’ve had only one negative so far.” Sigue leyendo
Line25 Sites of the Week is a weekly roundup of the most outstanding website designs that I stumble across during my every day browsing. In this week’s collection, we have designs from Little Black Dress Society, Themify, Hull Digital, CandyBar and Carbon Ads.
View the website
View the website Sigue leyendo
Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons and other trivial tests). Let’s look at different criticisms that have surfaced on the Web recently and see why they are unfounded.
Argument #1: A/B Testing And The Local Minimum
Jason Cohen, in his post titled Out of the Cesspool and Into the Sewer: A/B Testing Trap, argues that A/B testing produces the local minimum, while the goal should be to get to the global minimum. For those who don’t understand the difference between the local and global minimum (or maxima), think of the conversion rate as a function of different elements on your page. It’s like a region in space where every point represents a variation of your page; the lower a point is in space, the better it is. To borrow an example from Jason, here is the issue with the local vs. global minimum:
Most candidates — even high-level executives — need to be prepped before the interview. The reason for this is obvious: they all think they’re great interviewees. Most aren’t. Making matters worse, the hiring managers they’ll be meeting think they’re endowed with some special instinct that allows them to accurately assess candidate competency. Most aren’t.
Since I don’t like to present great candidates who get inadvertently excluded for dumb reasons, I need to prep both my hiring manager clients and my candidates to increase the likelihood the candidates are appropriately and accurately evaluated. This way I don’t have to do searches over again and rely on luck to make placements.
To be taken seriously on this point I had to write a book: Hire With Your Head. Basically it describes a process on how to get hiring managers and candidates on the same page. From the hiring manager’s perspective, it’s describing the work as a series of performance objectives required for on-the-job success. (I refer to these as performance profiles.) From the candidate’s perspective, it’s having them describe a comparable accomplishment for each performance objective. For example, let’s assume the job required the new product marketing manager to develop and launch 25 new iPad apps over the course of the next year. During the interview you’d ask the candidate to describe in detail some comparable product-marketing-related accomplishment. I suggest spending 10-15 minutes getting lots of details for each accomplishment. (Here’s my one-question interview article I wrote for ERE in 2001 on how to do this.) These performance objectives can be split among the hiring team; then, during the collective debrief, the team can rank the candidate on how well the accomplishments compare.
At least that’s the theory. In the field other things happen to mess up this plan. Sigue leyendo
By Curtis Stevens
Are you familiar with the following concept? It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one. Which one would you rather have? Sell 50 items to 5 people or 50 items to 50 people. When you are designing and tweaking your marketing campaigns, be sure to include your current customer base and maximum their profit potential. Here are several ways to do just that, give your customers a reason to come back for more.
Special Discount Offers
I recently purchased something from an online retailer. When I received my package, I noticed there was a discount coupon inside that I could use on my next purchase. I’m a sucker for coupons and many consumers are. It is a great way to encourage and entice your customers to order again. For best results, the coupon should have a higher discount value than what is normally offered to the general public on sites like Retailmenot.com. The discount should also be a one-time use coupon. This will prevent others from sharing it online and reduce the perceived value. Sigue leyendo
by Phong Thai Cao
If you want to make your website livelier, then adding a website chat widget is perhaps one of the more effective solutions for increasing user engagement and growing your community.
By putting a proper website chat widget on your site, you will get real-time feedback from site visitors regarding your product, services, or content. For sites that sell services or products, a chat widget will definitely help you communicate with your visitors in real-time and potentially make more sales. Sigue leyendo
Let’s face it, we designers love to start from scratch. For example: How may times do we revamp our own portfolios? Staying simple is crucial when starting from scratch.
We hear this “staying simple” phrase a lot these days. Is it just a bunch of jargon or is there something to it? We found one approach that you probably haven’t considered.
We all know that we need to focus the website visitor’s attention on a few core features which bring value to the visitors. The minute you start adding too many features to please every visitor, you bargain for too much attention.
The result is that visitors get overwhelmed and confused without understanding the value. You’ve got to show the value to the user right away. You can’t waste too much of their time. Sigue leyendo
Change is always hard, and knowing when to upgrade or redesign is among the most critical events in a site’s history. A successful transition from old to new will revitalise a community, give renewed interest in your content or perhaps better portray your services. A poorly thought through redesign may cause your current user base to consider going to your competitors instead. As such, we need to highlight the methods we use within upgrades and that may hold the longevity your site requires.
Time for Something New
Whenever you begin walking the pathway towards a website redesign, the initial question which makes itself apparent is whether to start from scratch and come up with something totally fresh and new (which hopefully will appeal to your existing audience) or whether to take the website you have already and implement a wide series of changes and tweaks to optimize the existing experience. Both have their advantages and disadvantages but as is often the case, things aren’t quite clear cut.
Figure 1: Whichever route you go down, your visitors should be at the forefront of your mind.
In the search for a direction to take, we must examine the benefits and pitfalls which each of those methods bring as there isn’t a solution which is perfect for every website. Arguably if we look at the statistics the idea of a total redesign is more appealing with smaller websites due to the dynamic nature of their audience, but with larger especially corporate institutions the trend is to patch and stretch the existing design to the limits which can be afforded. Both are of general equal popularity. Sigue leyendo
Today we present some useful free CSS/(X)HTML templates which are available for free download and use. You may want to consider using them for your next projects or build upon them, creating more advanced themes from these basic templates.
Free CSS/(X)HTML Templates
Blue Jeans (Demo | Download)
Stand out from the crowd with this cool, free template for a portfolio website based on blue jeans texture.
Portfolio (Demo | Download)
An HTML 5 and CSS based website template suitable for businesses. It has a jQuery slide show in the home page header for displaying your latest work, featured contents or can also be used to tell your visitor what your web site is all about.
High Five (Demo | Download)
It can be useful if you need to show case your work / portfolio. Most of the style elements are in the CSS including styles for Blog, Comment Template etc.
AppCloud (Demo | Download)
It has been designed with tones of blue, white and a bit grey to point out the gadgets and provide more usability that you can obtain information you need faster and more easily. You can display all gadgets you are selling.
Ayer estuve investigando, a raíz de un comentario de un lector coruñés (gracias, Roberto), sobre las venturas y desventuras del alcalde de la ciudad, Javier Losada, dentro de la web social. Vaya por delante que no pretendo en ningún caso en esta entrada significarme a favor o en contra de un alcalde cuya gestión desconozco en detalle, sino hablar de una cuestión más de fondo de la que este caso es solo un botón de muestra: ¿es posible el diálogo político en la red?
Las circunstancias específicas del caso pueden leerse en medios como La Opinión Coruña, Xornal de Galicia o El País: el alcalde se ha convertido en blanco de la ira de las asociaciones antitaurinas por su aparente defensa de una fiesta a la que habitualmente acude, y por un criterio de reducción de gastos que le llevaban a, por ejemplo, suspender un festival de rock mientras mantenía el cartel de la feria taurina (tampoco tengo ningún interés en entrar en la discusión sobre si toros sí o toros no en esta entrada). El alcalde es, además, un ferviente usuario de la web social: tiene blog, página en Facebook, canal en YouTube, galería en Picasa y Twitter, y aunque desconozco si los actualiza personalmente, al menos mantiene en ellos un tono muy directo y personal. Sigue leyendo