Daily Archives: 19 agosto 2010

Business Blogging Set To Grow By 25% In Two Years

A new study from eMarketer estimates that 43% of US companies will be blogging by 2012. And that one third of US companies are currently blogging. No word on their level of engagement or activity, but interesting to hear about the study, given so much focus today on social networks.

eMarketer senior analyst Paul Verna thinks, “Companies are finding that blogs fill a specific niche that other forms of social media do not,”

To me that specific niche is developing content on a regular basis that helps to make their corporate website come alive for SEO, engagement with customers, and integrated social media marketing with a social networking site like Facebook, Twitter or LinkedIn.

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5 Tips For Optimizing A Pay Per Click (PPC) Campaign

When pulling together a pay per click (PPC) strategy for a company you really have to think about what your company’s goals are. Better ROI from your PPC keyword campaigns or traffic for branding? Those goals influence what keywords you target, the development of your landing pages, ad content creation, and how you measure the success of the each pay per click campaign. Here are a few factors to consider when developing a PPC campaign.

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Is the Future of Mobile Broadband Pay As You Go?

Over the past few weeks, I have been considering a mobile broadband solution. My reasoning is two-fold: I’d like a backup in case my regular connection fails–Comcast here has become somewhat spotty as of late–and something for when I’m on the road at a conference and don’t want to depend on the available Wi-Fi, which is sometimes unreliable.

For the time being, I have settled on Virgin Mobile’s Broadband2Go offering (I’ll have a review of it coming in a week or two after I’ve put it through its paces). It’s cheap, the initial cost of startup is not high, and it’s now Mac compatible. But while at Wal-Mart, I was shocked to see Verizon and AT&T are now offering their own prepaid plans. I must have missed their announcements–and it’s kind of surprising to me that those companies be interested in getting into the game.

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The Ethics of Free: Is it Wrong to Get Free Stuff?

I love to get free stuff. Don’t you?

The problem with free is that it doesn’t mean something is really free. It just means that someone else has paid for the product or service instead of you.

Recently, I was surfing around the Wise Bread archives, and I came across a post on how to get movie rentals for free. Well, that sounds interesting, right? As I read through the comments, I found that some readers were really appreciative for the tip while others thought taking advantage of the coupon codes was either cheap, an assault on capitalism, or downright immoral.

Then the same discussion came up again. While dealing with the topic of student loan debt forgiveness for people who work for non-profit organizations, it was clear that some individuals are concerned that free to you means I get to pay (through tax dollars) for that item — in this case, student loans.

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Anything’s Possible Through Crowdsourced Corporate Donations

Today, you are more important than you ever knew. Yes, you are a VIP. Every company seems to want your direct input: Can you create a short film (aka ad) about Bounty paper towels’ philosophy of life? What new flavor should Mountain Dew market, and how should the packaging look? Which couple should get married on the Today show, what should they wear, and where should they go on their honeymoon?

Whether or not crowds are truly wise, you’re certainly in demand in this era of crowdsourcing. That’s especially true in the not-for-profit universe. In the past, we’ve sought your donor dollars, but now we’re also after your support in the form of votes that help us get other donors’ dollars. Actor Hugh Jackman announced last year on Twitter that he’d give away $100,000 to a cause suggested by the Twitterverse. (Charity: Water and Operation Hope split the pot.) Major corporations such as PepsiCo, American Express, and JPMorgan Chase have all turned charitable dollars over to public votes. (Full disclosure: I sit on the advisory boards for the Chase Community Giving and Pepsi Refresh contests.) So have small ones; Kind, which makes fruit-and-nut bars, is giving away $25,000, and it’s up to people who perform “kind acts” — other than eating fruit-and-nut bars — to decide where that money goes.

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Estudio de BitDefender revela debilidad en contraseñas

Según un estudio realizado por la empresa desarrolladora de software AV BitDefender, el 75 por ciento de la personas usan la misma contraseña para redes sociales y correo electrónico.

Estudio realizado por BitDefender revela debilidad en contraseñas

El estudio tuvo una duración de una semana, y se analizaron cerca de 250,000 direcciones de correo-e, nombres de usuario en redes sociales y contraseñas. El resultado mostró que el 75 por ciento de los usuarios de redes sociales usan la misma contraseña para sus cuentas de correo-e. El estudio obtuvo la información de diferentes blogs, torrents, servicios de colaboración en línea y otras fuentes.

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Gabriel Catalano

agosto 2010
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