Archivos diarios: 16 agosto 2010

Unusual and Bizarre Street Art by Robin Rhode


Posted by WDCore Editorial

This post is dedicated to South African artist Robin Rhode who is famous for his marvelous street art. He has taken the street art to a totally new level of creativity with his imagination and skills.
Robin Rhode does magic tricks with everyday material like chalk, charcoal or paint to create creative and interesting stories and then very imaginatively adds up actors in his play to make it even more grabbing.
Let’s have a look at some of his excellent street arts that would take you to the world of imagination and creativity. Feel free to share your opinion via comment box below.

Sigue leyendo

A Second Look At Blogging And Your Business


Whenever my marketer friend visits a website, right after looking at the product or service, he goes directly to the company’s blog. He tells me, “Show me a company’s blog and I’ll tell you if that company will be successful or not.” He makes an interesting point.

A blog, when used strategically, is an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.

Blogging doesn’t require upfront expenses (well, except the time to create the content, which is something that can be managed by a dedicated person). Built attractively and written well, a blog can also drive traffic from search engines. Since each blog post can stand alone as its own page, marketers can merchandise relevant products and services on those pages, without any direct cost! Sigue leyendo

How To Add a Custom Facebook Like Box to Your Site


View the article

Facebook pages are becoming more and more popular with brands, bands, organisations and celebrities who want to boost their social exposure on the web. Facebook’s social plugins and widgets are a great way to link your Facebook page with your website. Let’s look at how to not only insert the popular Like Box code onto your website, but also how to customize it to fit with your design, and make sure the code correctly validates.

View the Facebook Like Box demo

View the Facebook Like Box demo Sigue leyendo

El liderazgo de los clientes medianos


clientes-medianosHace tiempo tuve una reunión de ventas en la empresa en la que trabajaba. En ella se habló sobre cómo asignar prioridades en la cartera de clientes existentes, y cómo elaborar un plan de captación de nuevos clientes objetivos.

Mi idea era elaborar un plan de marketing, sin embargo es poco común encontrar en una PYME un plan de marketing o incluso el plan de ventas, algo que con frecuencia sólo hacen las empresas de gran tamaño. En muchas PYMEs la única representación de marketing son uno o dos empleados en ventas, y todo se suele reducir a tres elementos: vender, vender y vender. Sigue leyendo

3 Advanced CSS3 Techniques You Should Learn


by Max Luzuriaga

3 Advanced CSS3 Techniques You Should Learn

If you’re reading this, then I can safely assume that you’ve at least heard of CSS3. The latest version of CSS includes properties that allow you to style your HTML elements with rounded corners, drop shadows, and even color gradients.

However, these techniques just scratch the surface of what CSS3 can really do. In this guide, I am going to be talking about three advanced CSS3 techniques. Sigue leyendo

In Defense of The Jack of All Trades


“A human being should be able to change a diaper, plan an invasion, butcher a hog, design a building, conn a ship, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve an equation, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.” Robert A. Heinlein

It seems that the topic of specialization has come into focus yet again in the web world and with it, the people who say being a “jack of all trades” is a useless thing to strive for.

A lot of web professionals are pushing newcomers to specialize in a single area to make themselves more marketable and employable. Without a doubt, specialists will always be needed in any industry. But is it really so bad to be a web generalist?

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Being considered a “jack of all trades” has always had a negative connotation. It implies that you dabble in bits of everything, but never achieve the expertise needed to be good at any one pursuit.

Maybe a successful generalist should instead be considered a “Renaissance man” (or woman).

Few would argue that DaVinci should have stuck to one subject. Sigue leyendo

The Most Controversial (uhhh excellent, nice, vale la pena…) Magazine Covers of All Time


We’ve put together a collection of magazine covers that have stirred up controversy through the years.

These covers can serve as object lessons for what to do and what not to do both with design and editorial.

While some controversial covers have worked and sold more magazines, or won awards for the editors who made the decision to go to press with them, others were embarrassments that the publication had to either apologize for, or fire an editor over.

Here are some of the most controversial magazine covers of all time. Feel free to suggest other covers that you think should be part of this collection.

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Time Magazine, January 2, 1939: Hitler as Man of the Year

This cover featured an elaborate illustration of Hitler playing “his hymn of hate in a desecrated cathedral while victims dangle on a St. Catherine’s wheel while the Nazi hierarchy looks on.” Baron Rudolph Charles von Ripper was a Catholic that fled Hitler’s Germany, and the artist of this disturbing piece. By 1938, Hitler had firmly seized power in Germany, taken over Austria and Czechoslovakia, and had been given a free hand in Eastern Europe by the English prime minister of the time, Neville Chamberlain. Time has had to defend this choice throughout history, and at the time defended it by stating that the “Man of the Year” was a title bestowed on the person who had most influenced events of the previous year.

Time Magazine, April 8, 1966: Is God Dead?

This cover has been called the most controversial of all time. The related article concerned the “death of god movement” that had sprung up in the 1960’s. The cover and article enraged readers.

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Mastering Flickr: A Practical Guide


Flickr is probably the most famous of all photo communities on the web.
It’s a place where photographers from all over the world come together, share their work and admire the work of others.

Flickr however, like any other social network, has its own economy and social conventions.
There are professionals, celebrities, enthusiasts, beginners, networkers, the list goes on.

In today’s post we’ll cover main strategies which you can use to get the most out of Flickr if you’re trying to make a name for yourself.

Mastering The Basics

1

The first thing to do on Flickr is (obviously) to upload your own work. While Flickr is primarily used as a community for photographers, there are also thriving sub-communities of graphic designers, videographers and illustrators. The purpose of the community is to share your own work with others; uploading is at the core of that. For the sake of argument, however, I’ll refer to uploaded work as ‘photos’ for the remainder of this article.

A community wouldn’t be much of a community without some form of interaction between its members. Flickr has a commenting system much like that of a blog. People can visit your photos and leave comments. Equally you can also visit theirs and comment or favorite whatever they have uploaded.

Flickr ‘Sets’ are a way of organizing your photos. You can do this however you feel like really, whether that be grouping them by subject, theme, or event. The most common use by far of set is to organize photos by theme or subject rather than event. People will typically create sets such as portraits, strangers, landscapes, black and white, HDR and so on.

Flickr ‘Collections’ are simply the next step up from Sets. Think of it like your computer: Sets are files which contain photographs, and Collections are folders which contain files. Sets group photos and collections group sets. In this way you can sort your Sets and further categorize them.

Sigue leyendo

Spotting the Gorilla in the Room


by Sarah Firisen | Global Human Capital, PwC

While attending a company training seminar a couple of years ago, I was part of a group shown a video. The video showed six people – three in white shirts and three in black shirts-passing basketballs around. We were asked to keep a silent count of the number of passes made by the people in white shirts. At the end of the video we were asked what our counts were. We were then asked how many of us had seen the gorilla walk into the frame, stand there, pound his chest and then walk off; along with about half the group, I hadn’t seen the gorilla. Those of us who hadn’t seen the gorilla, didn’t believe it had been there. In fact, showing increasing skepticism, we were convinced that we were the victims of an elaborate prank. We were shown the video again, and the presenters swore it was the same video, and what do you know, a gorilla walked through the scene. Sigue leyendo

Sólo muy pocos eslóganes publicitarios logran conectar con el consumidor


La memoria falla a la mayor parte de los consumidores a la hora de recordar eslóganes publicitarios. A las marcas que tienden a cambiarlos les cuesta especialmente conectar con el cliente a través de esta técnica publicitaria. Así lo concluye un estudio desarrollado en Alemania por el Instituto Monheimer, informa W&V.

Los anunciantes que mantienen el mismo eslogan publicitario a lo largo de los años son los que obtienen mejores resultados a la hora de comunicar su lema de marca al consumidor.

En el éxito de un eslogan influye también la claridad de su mensaje y la facilidad con que éste pueda ser reconocido después por el consumidor.

Por qué los ejecutivos no confían en los social media


En un post titulado “por qué los ejecutivos odian los social media” realizado por los ejecutivos de DemingHill se frece una visión bastante precisa de por qué odian los social media aunque aceptan también que podrían llegar a gustarles. ClickZ ha seleccionado los seis puntos clave de este informe.

1. La falta de comprensión provoca miedo. La rapidez con la que se producen cambios en el mundo digital ha hecho que los CEOs se sientan extremadamente vulnerables ante las nuevas tecnologías, ya que es algo de lo que nos hemos vuelto muy dependientes pero que no llegamos a conocer ni a controlar del todo. Esta vulnerabilidad provoca miedo, y éste hace que se tomen decisiones irracionales. Cuando los ejecutivos no tienen confianza para delegar en sus empleados, o les falta humildad para reconocer su ignorancia frente a los avances tecnológicos, se ponen a la defensiva y se dejan llevar por el miedo. Sigue leyendo

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