Archivos diarios: 16 agosto 2010

Elvis Died 33 Years Ago Today and He’s Still Everywhere!


by jeremywaite

Today is the 33rd anniversary of Elvis Presley’s death. He was 42 then, so that means he would have been 75 today — the same age as the Dalai Lama and Woody Allen. That’s hard to imagine.

Still, I think it’s fair to say that Elvis changed the world.

Yeah, it’s easy to goof on Fat Elvis, with his sequinned jumpsuits and voracious appetite, but I’m not talking about Fat Elvis. Sigue leyendo

A iAd, la plataforma publicitaria de Apple, le cuesta despegar


¿Ha subestimado Apple las complicaciones del negocio de la publicidad móvil? ¿O es que a las agencias no están preparadas para el nuevo formato de iAd? Lo cierto es que de los diecisiete anunciantes que la empresa de la manzana anunció que colaborarían en su plataforma publicitaria, sólo dos han desarrollado campañas durante el pasado mes de julio.

Los retrasos parecen estar a la orden del día en el lanzamiento de iAd, según informa The Wall Street Journal. Únicamente Unilever y Nissan se han anunciado en las aplicaciones de Apple durante el último mes de julio. A la largo de agosto, parece que se sumarán otros tres anunciantes.

¿Cuál es el motivo de la demora? Que Apple insiste en asumir también el control de las creatividades de las campañas. “Es un problema enorme que Apple intervenga en el terreno creativo”, subraya Patrick Moorhead, de la agencia DraftFCB. Sigue leyendo

Las preferencias del consumidor están grabadas en sus neuronas


¿Qué papel juega el inconsciente en las decisiones de compra del consumidor? A esta pregunta ha tratado de responder recientemente un grupo de científicos del Centro Bernstein de Neurociencia Computacional de Berlín. Y la conclusión es que las preferencias del consumidor se pueden anticipar mediante la realización tomografías y resonancias magnéticas de su cerebro, informa Absatzwirtschaft.

Según el informe de John-Dylan Haynes, Anita Tusche y Stefan Bode, las decisiones de compra del consumidor pueden ser inferidas de las reacciones neuronales de su cerebro. Para la realización del estudio, los investigadores analizaron las reacciones neurológicas de dos grupos de personas de entre 22 y 32 años mediante tomografías.

Durante el experimento, la atención del primer grupo de personas se dirigió a diez modelos automovilísticos cuyo atractivo debían evaluar. La atención del segundo grupo se desvió hacia una segunda tanda de vehículos, que los sujetos analizados sólo podían reconocer en un segundo plano. Sigue leyendo

The Video Encoding Guide: Codecs, Formats, Containers And Settings Explained


Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of taking your original movie, as recorded by your camcorder, mobile phone or webcam, and preparing it for delivery in a digital format according to specific technical standards. This MasterNewMedia guide brings you everything you need to know about the key differences between major video file formats / containers and codecs.
video_encoding_codecs_formats_containers_settings_by_canon.jpg
Photo credit: Canon

From .WMV to .MOV and from .AVI to .FLV, this guide presents the best information available online on what you need to know about the use and characteristics of the major video file formats, containers and relative codecs.

When you video encode a clip, you are saving your video into a specific “format” much like you can do with a Word document or a digital image. A Word document can be encoded in .RTF or in .TXT, just like an image can be encoded in .JPG or .BMP formats.

Obviously, different types of encodings are good for different applications and devices.

Broadcasting, live streaming, burning to DVD and archiving all require different video encoding parameters while your computer browser, an iPhone and your gaming console have all different expectations when it comes to playing back video files. And this is why knowing a bit about video encoding, video file formats and containers is quite important if you intend to publish and distribute digital video.
In the video universe it is easy to get lost, as the formats, codecs and file containers generate a universe of possibilities and variables that are initially not easy to understand.

If you want to upload and publish a video on YouTube, for instance, you would have to choose specific encoding settings and file formats, whereas your choice would be different if your video clips are to burned on a DVD.

As an online publisher you may already be familiar with some of these issues, but as new technologies like  HTML5 and  WebM are starting to make inroads, you are going to need to better understand the key differences and the pros and cons that such different formats entail for you.

To help you achieve this goal, the MasterNewMedia research team has prepared a comprehensive guide to bring together all of the “fundamentals” you need to master to fully understand the basics of video encoding, specifically:

  • What is video encoding
  • Video file formats and containers
  • Comparison of video codecs
  • Encoding settings for Internet video publishing
  • Video publishing settings for YouTube

Here is the MasterNewMedia Video Encoding Guide in detail: Sigue leyendo

8 Essential Steps of Handling Web Design Projects


So, you have a shiny new client. Time to start a new project with them. What to do? What are the first steps? Do you jump right into the job after an OK email – does that have the legal weight as a contract? There are many things you must do to get the project rolling until you get paid: From a services contract to the final payment.

In this article, I take you through the steps to do so. One friendly reminder, you can add your own steps here, these are the steps I usually follow and have been doing so for the last few years as a freelancer.

8 Essential Steps of Handling Web Design Projects Sigue leyendo

20 HTML Best Practices You Should Follow


by Saqib Sarwar

20 XHTML Best Practices for Beginners

Most of the web pages you encounter is presented to you via HTML, the world wide web’s markup language. In this article, I will share with you 20 best practices that will lead to clean and correct markup.

1. Always Declare a Doctype

The doctype declaration should be the first thing in your HTML documents. The doctype declaration tells the browser about the XHTML standards you will be using and helps it read and render your markup correctly.

I would recommend using the XHTML 1.0 strict doctype. Some developers consider it a tough choice because this particular standard is less forgiving than loose or transitional doctype declarations, but it also ensures that your code abides strictly by the latest standards.

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> Sigue leyendo 

Why SEO Doesn’t Matter Anymore and What You Should Do Instead


By
Cameron Chapman

Search engine optimization used to be the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis. But more and more, search engine traffic isn’t as important to most websites. They’re finding their traffic from other places.

What do you think the reason for this. Here in this post we trying to explain why search engine optimization doesn’t matter anymore and what are the alternatives for getting more and more traffic.

7 Reasons SEO Doesn’t Matter Anymore

Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.

Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.

Read on fore more information about what’s making search engine optimization less important, what you should do about it, and even when it still is important. Sigue leyendo

Web Design Trends: Skylines and Cityscapes


One common trend that a number of web designers are using is to include skylines and cityscapes in their designs. In some cases it is a silhouette in the background, in other cases it may be a more significant part of the design. In this post we’ll showcase 25 examples, and at the end of the post you’ll find links to some Photoshop brush sets that will allow you to add this to your own work.

Ghostown Studios

Ghostown Studios

Webdesign.fr

Webdesign.fr

Sigue leyendo

Infographic of the Day: Does the U.S. Waste Money on Innovation?


This infographic by accounting firm Grant Thorton purports to show how efficient 30 different countries are at innovation. How? Simply by showing the ratio between patents granted in a country, and the total R&D expenditures there.

Thus, the bigger the box in each country, the more innovation (as measured by patents) it gets for every R&D dollar:


[Click for larger version]

So for the U.S. it looks really, really bad. Even though we grant more patents than any other country in the world, we also seem to simply throw money at the problem of innovation–and in the long run, that can’t be good for our own economic competitiveness. Sigue leyendo

The Newbie’s Guide to Test-Driven Development


The Newbie’s Guide to Test-Driven Development

Testing your code is annoying, but the impact of not doing so can be orders of magnitude more annoying! In this article, we’ll use test-driven development to write and test our code more effectively.


What is Test-Driven Development?

Since the dawn of the computer era, programmers and bugs have battled for supremacy. It’s an inevitable occurrence. Even the greatest programmers fall prey to these anomalies. No code is safe. That’s why we do testing. Programmers, at least sane ones, test their code by running it on development machines to make sure it does what it’s supposed to.

Test-driven development is a programming technique that requires you to write actual code and automated test code simultaneously. This ensures that you test your code—and enables you to retest your code quickly and easily, since it’s automated.

How does it work?

Test-driven development, or TDD as we’ll call it from now on, revolves around a short iterative development cycle that goes something like this:

  1. Before writing any code, you must first write an automated test for your code. While writing the automated tests, you must take into account all possible inputs, errors, and outputs. This way, your mind is not clouded by any code that’s already been written.
  2. The first time you run your automated test, the test should fail—indicating that the code is not yet ready.
  3. Afterward, you can begin programming. Since there’s already an automated test, as long as the code fails it, it means that it’s still not ready. The code can be fixed until it passes all assertions.
  4. Once the code passes the test, you can then begin cleaning it up, via refactoring. As long as the code still passes the test, it means that it still works. You no longer have to worry about changes that introduce new bugs.
  5. Start the whole thing over again with some other method or program. Sigue leyendo

Top 10 Ways Your Brain Is Sabotaging You (and How to Beat It)


Top 10 Ways Your Brain Is Sabotaging You (and How to Beat It)An unexamined brain is a tricky thing to carry around. You’ve got unintentional biases, marketing weaknesses, “overclocking” issues, and all kinds of other mental bugs you may not know about. Here’s a helpful list of the mind’s weird ways.

Photo by Digital Shotgun.


10. Knowing You Can Get Smarter Makes You … Smarter

Top 10 Ways Your Brain Is Sabotaging You (and How to Beat It)There’s a way of thinking that goes that, since you didn’t grow up with genius parents or Einstein’s instinctive reasoning, you’re only going to be so intellectually able throughout your life. But consider that when a group of college students were given a course that studied the ability to grow smarter and improve performance, they performed notably better in their further college studies than those students who were never taught such thinking. You can easily convince yourself that rigorous study can be a time sink, or let yourself believe in the brain’s ability to adapt, and then actually adapt your own gray matter. And it kind of applies to the rest of this list, we’d hope. Photo by Adam NFK Smith. (Original post)

Sigue leyendo

Marketing by Cheryl Cole, David Beckham & Marmite…


by jeremywaite

After months of meticulous planning, a hotly debated X Factor performance and the fastest-selling single of 2009, Cheryl Cole’s solo album sold in record numbers as a result of some clever micro-marketing and a lot of hard work.  A glance behind the glitz of the album release, though, reveals an industry in flux, and shows how labels are changing in the face of mass digital piracy and plummeting profits.

Peter Loraine, general manager at Fascination Records, the pop label behind the album and part of Universal, put it bluntly. “There is less money to spend these days and you have to make it go further,” he said. “You have to be a lot more creative, with a lot fewer resources.”

High street record stores may have disappeared, but a huge, and growing, range of online retailers needs to be catered for. Cheryl’s label made sure that each one got a special piece of her to offer fans. Amazon got 200 signed albums; Play.com, a meet and greet and a shopping trip offer; HMV.com, personalised calendars; Orange, signed lyrics; and iTunes, an exclusive track, digital booklet and remix bundle.

“We had to make sure we were catering to every fan out there,” said Loraine. “Every outlet felt involved and excited about the release – no one was left out.” Sigue leyendo

25 Essential Social Media Resources You May Have Missed


Zachary Sniderman

Social Media PaintIf you’ve some catching up to do this weekend, we’ve got a list that’s hot and fresh from the Mashable HQ kitchen. This is your one-stop shop for all the resources you might have missed.

In the social media department, you’ll find some useful tools to track those pesky Twitter (Twitter) unfollowers, some handy tips for dealing with Twitter complaints, and some funny web comics.

Tech and mobile brings you some great Safari (Safari) extensions for power-browser and some cross-platform development tools for the versatile mobile app builder.

Check out the business category for a look at current web design trends, a behind-the-scenes peek at the offices of 360i, and analysis of social gaming — the next big money maker on the web.

Looking for even more social media resources? You can find this guide every weekend, where you can check out all of the lists-gone-by. Sigue leyendo

30 Inspiring iPhone Application Websites


Gisele Muller

Back in February we published a list of 50 Inspiring iPhone Application Websites showing some really inspiring app websites. Since great iPhone apps are always being launched and their websites are usualy beautiful and have a unique style, we decided to gather a new list for you. This time we followed your tips and included a small ‘about’ on each one of the apps. Once again, I have to say that I really like iPhone (and everything related to it) apps websites, their visuals are usualy simply awesome. They get your attention and before you notice, you’re already at the Apple Store. Sigue leyendo

El poder de una buena base de datos de empresas


el-poder-de-una-buena-base-de-datos-de-empresasEl poder de una buena base de datos de empresas es a menudo subestimado.

Hoy en día, el Email Marketing es una herramienta básica para que las empresas puedan promocionar sus productos y servicios, hacer prospección de nuevos clientes, informar de novedades, nuevos productos a los clientes, para mantener contactos efectivos con los públicos ya fidelizados, etc.

A continuación se destacan dos cuestiones al respecto:

  • Las Bases de Datos son el soporte básico del Marketing Directo, y de su calidad, efectividad, facilidad en el manejo y mantenimiento depende en gran parte el éxito de una Campaña y, en definitiva, la buena Imagen de la empresa.
  • ¿Cómo se obtienen esas Bases de Datos?, En realidad existen dos formas: O creamos esas bases de manera interna o buscamos empresas que sean capaces de aportarnos una base de datos controlada y verificada.

Entre esas fuentes de Bases Empresas, existen muchas alternativas como la empresa Tvinternet08, que esta formada por un equipo de programadores dedicado única y exclusivamente a la búsqueda de información en Internet, y especializados en la recolección y confección de bases de datos, validando éstas constantemente para garantizar su efectividad. Sigue leyendo

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