By Jay Hofmeister
handshake interview 150For nearly five months, I’ve been trying to fill a few positions at our human capital firm, and along the way I’ve learned quite a lot about the many ways job candidates can blow their job prospects—obvious and not so obvious. In this still-challenging economy, it is not what the company can do for you, but what value you bring to the company. You should focus addressing any issues that could keep your candidacy from moving forward, and try NOT to shoot yourself in the foot with one of these moves.
Hiring managers want people who are confident—but most also want team players who work well in groups. There is a very fine line when it comes expressing confidence in an interview and what hiring managers see as being arrogant or cocky. Candidates blow their chances when they continually refer to projects they were involved in with the word I. One candidate recently crossed himself off the list by saying he couldn’t stand working with people from West Virginia—obviously, he thought West Virginians were not as smart as he is.
Trying to reinvent the job…
Starting a business is tough—and that goes double when you’re starting a business in an economic environment this challenging. If you’re bootstrapping (and chances are good that you’re using your own money to fund the company) it’s important to use your resources as efficiently as possible, You want to protect your capital but also invest where it counts most. I’ve been helping businesses for years, and here is what successful bootstrappers know:
Control fixed expenses
At some point—usually when you need to bring other people aboard to accommodate growth—you’ll probably need an office. Until then, work from home and use e-mail and cell phones to communicate, so you can minimize fixed expenses like office space and furniture.
Use contractors as much as possible
Avoid hiring people even when you need additional help. By using contractors you can save significant capital when compared to hiring employees (BusinessWeek.com, October/November, 2007). Your per-hour costs may be higher for projects, but you don’t have to deal with payroll taxes, benefits or workers’ comp, and you have a lot more spending flexibility because when there is no work, you don’t have to pay. Just beware of IRS rules differentiating employees vs. contractors – the government is cracking down on companies that treat contractors like employees.
As the popularity of augmented reality (AR) marketing grows, it is becoming difficult to keep up with all of the important brands that are looking to test out the technology. This is great news for AR fans. As I’ve mentioned several times before, big brand acceptance of AR as a viable digital marketing platform is a huge precursor to mainstream popularity. In the recent weeks, several big brands have jumped on the AR bandwagon, and some have even gone back for seconds. Here’s a run down of some recent activity.