Daily Archives: 13 agosto 2010

Six Ways to Avoid Blowing Your Job Interview

By Jay Hofmeister

handshake interview 150For nearly five months, I’ve been trying to fill a few positions at our human capital firm, and along the way I’ve learned quite a lot about the many ways job candidates can blow their job prospects—obvious and not so obvious. In this still-challenging economy, it is not what the company can do for you, but what value you bring to the company. You should focus addressing any issues that could keep your candidacy from moving forward, and try NOT to shoot yourself in the foot with one of these moves.
Being Arrogant

Hiring managers want people who are confident—but most also want team players who work well in groups. There is a very fine line when it comes expressing confidence in an interview and what hiring managers see as being arrogant or cocky. Candidates blow their chances when they continually refer to projects they were involved in with the word I. One candidate recently crossed himself off the list by saying he couldn’t stand working with people from West Virginia—obviously, he thought West Virginians were not as smart as he is.
Trying to reinvent the job…

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How to Bootstrap Your New Business Wisely

Starting a business is tough—and that goes double when you’re starting a business in an economic environment this challenging. If you’re bootstrapping (and chances are good that you’re using your own money to fund the company) it’s important to use your resources as efficiently as possible, You want to protect your capital but also invest where it counts most. I’ve been helping businesses for years, and here is what successful bootstrappers know:
Control fixed expenses

At some point—usually when you need to bring other people aboard to accommodate growth—you’ll probably need an office. Until then, work from home and use e-mail and cell phones to communicate, so you can minimize fixed expenses like office space and furniture.
Use contractors as much as possible

Avoid hiring people even when you need additional help. By using contractors you can save significant capital when compared to hiring employees (BusinessWeek.com, October/November, 2007). Your per-hour costs may be higher for projects, but you don’t have to deal with payroll taxes, benefits or workers’ comp, and you have a lot more spending flexibility because when there is no work, you don’t have to pay. Just beware of IRS rules differentiating employees vs. contractors – the government is cracking down on companies that treat contractors like employees.

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What Every Photographer Needs to Know about Social Media

by Guest Contributor

An introduction to social media for photographers by Australian Freelance Photographer Gemma Carr (@GemTweetAlot).
How critical is social media/marketing to your photography business?

Photographers are busy people. So too are our clients. More so than ever before we have an abundance of information available to us at the click of a mouse. It’s always evolving; full of opportunity and at times, a little overwhelming.

social media photographers

As you can see, the modern day photographer is a busy one indeed. Running a successful photography business has always been about much more than just taking great photos.

As shown in the diagram above, the skills we need as a photographer in 2010 are much more diverse. The list could go on, but, I think you will see the most notable change in skills is the web?based tools such as website/Blogs/Facebook/Twitter.

And with all the new ways to promote your business the range of options is both exciting and challenging. Wouldn’t you agree?

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SEO is a Tactic, Not a Strategy

by ian SEO is no more a strategy than printing business cards. It’s a tactic that forms a large and essential part of your internet marketing strategy. I had a phone call today that went like this:

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¿Por qué se hace fan de una marca un usuario de Facebook?

Cada día son más las marcas que aterrizan en Facebook en busca de seguidores, pero ¿qué es realmente lo que mueve a una persona a hacerse fan de una compañía en la famosa red social? Según un estudio de Google, es la esperanza de recibir posibles descuentos y ofertas especiales lo que anima fundamentalmente al usuario a apoyar a una marca en Facebook, informa el blog WebProNews.

Un 25% de los consultados por Google aduce posibles ventajas financieras como principal motivo a la hora de seguir a una marca en Facebook. El 18% señala, en cambio, que su principal motivación es hacer visible su apoyo a la marca. Para el 10% de los encuestados es la diversión y el entretenimiento lo que les mueve fundamentalmente a seguir a una marca en Facebook. Y para el 8% es la posibilidad de acceder a las últimas noticias relacionadas con la marca lo que les lleva a mostrar su apoyo a una determinada marca en la red social de Mark Zuckerberg.

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Publicado en Marketingdirecto.com

Forrester: Consumers Will Not Only Buy, They’ll Help Create

If the general trend toward crowdsourcing is any clue, then we are all well aware of the value of the Internet masses. Having access to a loyal fan base can be like a fount of free ideas and labor. From translating Wikipedia and Facebook to beta testing Google Chrome, crowdsourcing is used all across the Web for a number of purposes and analyst firm Forrester is suggesting one more – co-creation.

According to a report released this week, U.S. consumers a willing “co-creators”, a fact that many companies have yet to take advantage of. [Más…]

The report surveyed consumer product strategy professionals and consumers and found that “nearly half of all companies are not using social media to interact directly with their customers in order to influence product creation, design or strategy.” Beyond that, the report found that a majority of consumers were more than willing to lend a helping hand in creating the products they would eventually purchase.

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Publicado en Readwriteweb.com

Big Brand AR Marketing Roundup: Nike, Ray-Ban & More

As the popularity of augmented reality (AR) marketing grows, it is becoming difficult to keep up with all of the important brands that are looking to test out the technology. This is great news for AR fans. As I’ve mentioned several times before, big brand acceptance of AR as a viable digital marketing platform is a huge precursor to mainstream popularity. In the recent weeks, several big brands have jumped on the AR bandwagon, and some have even gone back for seconds. Here’s a run down of some recent activity.

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Publicado en Readwriteweb.com
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Gabriel Catalano

agosto 2010
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