Daily Archives: 9 agosto 2010

Building a Stylish Blog Design Layout in WordPress

View the article

Over the last couple of weeks we’ve been through the process of creating a stylish blog design in Photoshop, coding it up into a static HTML and CSS concept, and now we’ll put the whole thing together as a fully working WordPress theme. Follow this step by step walkthrough of the various WordPress theme files, and see how the HTML is split up and injected with PHP tags to provide the complete blogging functionality.

View the coding tutorial

At the end of the last tutorial, we were left with a working HTML and CSS concept of the blog homepage. Since then, a generic inner page has been styled up, to give the CSS for page elements such as comments, author description etc that appear when viewing a complete blog post.

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Google Voice Transcripts: Failures in Communication

Google’s Web-based phone service sends voicemail transcripts to your inbox. Whether they make any sense is another matter entirely.

Robert Strohmeyer, PC World

I’ve been using Google Voice for a few years now, since the days before Google bought the service and it went by the name Grand Central. One of the service’s best features is its ability to transcribe voice messages and send them to your inbox, making it easy to keep up with incoming calls without disrupting what you’re doing at any given moment. If those transcripts actually made sense most of the time, the service would be phenomenally useful.

Google VoiceUnfortunately, making heads or tails of Google Voice transcripts often requires a lot of guesswork, since the text I receive frequently bears little resemblance to the original message the caller left. In most cases I can at least see who called and get a vague sense of what they wanted. But at least a third of the transcripts I get are so riddled with errors that even the caller’s identity is a mystery.

Here are a few examples of Google’s handiwork. See if you can guess what the caller is saying, and then click the audio stream below the transcript to hear the actual message.

Google Voice Transcript

This first message is a pretty typical mix of accurate transcription combined with utter nonsense. Sure, I understand that I’m being invited to a barbecue, but I have no idea what “God for something like that” is supposed to mean, much less “Lots of there and like a giant bolt lock only style.” Without listening to the voice recording, I’d be hard-pressed to respond appropriately to this message.

Fortunately, Google uses different shades of gray to indicate its confidence in the transcription. As a general rule, the more gray you see, the less sure you should be of the content. Of course, when the text is basically gibberish, that’s a pretty good indicator too.

When the caller mumbles at all, the challenge is even greater, as in the case below.

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11 Mobile Web Annoyances (And How to Fix Them)

Fitting the Web onto your smartphone can be frustrating when ads, video, and ‘back’ buttons don’t cooperate. Here are 11 mobile Web annoyances and how to fix them.

Jared Newman, PC World

If the future of the Internet is mobile, it’ll be riddled with just as many nags and nuisances as the Internet of desktop computers. Websites now clamor to create mobile versions of themselves, forcing bite-sized samples upon smartphone users who want nothing more than the whole Internet in their pockets. The very idea of mobile Web browsing on small touchscreens is so new that we’re far from seeing perfection; even the desktop Internet is loaded with annoyances, and it’s been around for decades. Until we live in a perfect world, here are 11 mobile Web annoyances, and how to work around, cope with, ignore, or fix them.
Lame Mobile Sites

ESPN’s mobile site.Mobile phone users aren’t primitive. Our devices may be tiny, but that doesn’t mean we seek a lesser experience from the Internet. So why do some Websites exclude or bury features that are found on their PC counterparts? Hey ESPN, just because I’m visiting you on my iPhone’s mobile Web browser doesn’t mean I don’t want to read page 2, get personalized headlines, or even see story photos. Annoyance within annoyance: the standard mobile site for every blog that uses Wordpress. No photos, comment counts, or full stories from the home page? No thanks.

The Fix: The first option is to check the bottom of whatever page you’re on. If you’re lucky, you’ll see an option to switch to the full Website. Otherwise, browse as if you were on your desktop: On the iPhone, Atomic Web Browser lets you identify the browser as Firefox, Internet Explorer, or desktop Safari, and the Dolphin browser on Android lets you identify as a desktop as well. You’ll never see another mobile Website again.

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The Movement to “Save Google Wave”

The news of Google Wave’s demise caught many of us by surprise. The service had been available for only about a year. It had just joined Google Apps.

Google maintained that they had not seen strong adoption. This may be true but it did have a core community that is none too pleased about Google’s decision.

So much so that a group has created: “Save Google Wave,” a web site dedicated to keeping Google Wave from being shuttered.

savegwavethumbsup.jpgThe site provides different ways for people to express their support for Google Wave. As of this evening more than 19,400 people have given a “thumbs up,” for saving the service. The Twitter account has 360 followers. More than 250 people have retweeted the site and 70 have given it a Digg.

Oh, yes, and you can buy a t-shirt or a button. We’re not sure what that is for except perhaps to give the developers a bit for the work they are doing to raise awareness. It would help if they provided a disclaimer of some sort.

These are not huge numbers. But more illuminating are the emails in support of Google Wave. These include those from a physicist, a student collaborating on a novel with his girlfriend and a software developer.

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Publicado en Readwriteweb.com

3 webs sociales para demostrar tu visión de negocio

Los propietarios de pequeñas empresas tienen que saber mirar más allá de las cifras de ventas si quieren conseguir un impacto positivo en los social media. Hoy en día, los empresarios con experiencia mantienen una presencia en los social media además de otras actividades online para conseguir mayor afinidad hacia su marca a través de sus esfuerzos en internet.

Páginas como Aardvark, Quora y LinkedIn ofrecen a las empresas profesionales expertos y fuentes educativas. Además, también son muy útiles para demostrar experiencia en áreas concretas de interés. Contribuir activamente en estas áreas comunidades puede ayudarte a hacerte un nombre, y por tanto, también a tu compañía, que se asocie a un campo, categoría o tema en particular, ha publicado Mashable.

Pero también el uso de estos sitios online se extiende más allá de construir una visión de negocio en la web. Como propietario de una empresa, participar en las redes sociales más nuevas te ayuda a introducirte en el influyente círculo de los primeros usuarios de los social media. Establecer conexiones digitales con este grupo en la esfera profesional tendrá un montón de ventajas empresariales a largo plazo.

Esta iniciativa comprada recientemente por Google vive de la filosofía de que la respuesta a cualquiera de tus preguntas se encuentra a unos pocos grados de separación. Este servicio permite que los usuarios envíen una pregunta y, mediante un sistema algorítmico, buscan la persona más adecuada en su red de usuarios para responder. Los factores algorítmicos van desde las relaciones de amistad y temas auto seleccionados en los que el usuario es experto, a rastrear a los amigos de los amigos para que el usuario que ha realizado la pregunta obtenga una respuesta en un corto plazo de tiempo.

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Publicado en Marketingdirecto.com

Make your old add-ons work with Firefox 4

Option #1. Mozilla earlier created the Compatibility Reporter add-on for its users to test and report the compatibility of add-ons with various Firefox releases.

The interesting part about this add-on is that it will automatically configure your Firefox to install and use add-ons that are otherwise incompatible with your release of Firefox.

Option #2. If you don’t like installing one more extension to your Firefox build just for enabling older add-ons, here’s a workaround.

Type about:config in your browser address bar and agree to the warning message. Now right click inside the browser, choose New –> Boolean, type the preference name as extensions.checkCompatibility.4.0b and set it to False.

That’s it. Your old add-ons will work with Firefox 4 and you will also be able to download and install any of the other incompatible add-ons from the Internet. If you interested in the technical details, check this mozillaZine entry.

Option #3. This is the geekiest option of them all but one that doesn’t require you to change anything inside Firefox.

You can download the extension (the .xpi file) to your computer, unzip it and change the value of em:maxVersion under install.rdf file to 4.0.* – now pack the extension again and drag-n-drop to your Firefox browser. Please refer to mozillaZine for detailed step-by-step instructions.

Also see: Digital Inspiration Add-ons Pack

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MediaCom and Starcom split US$152m GSK media brief

By Staff Reporters
GLOBAL – GlaxoSmithKline has retained MediaCom to handle its US$95 million UK media planning and buying account, but the WPP agency has lost some European business to Starcom MediaVest Group.
MediaCom and Starcom split US$152m GSK media brief

GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Switzerland, Spain and Portugal.

The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom.

News of the review broke in October last year, but at the time was denied by the client, who officially announced the international review just months later in April 2010, when it said it was to review the account in “selected key markets” around the world, including China.

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Gabriel Catalano

agosto 2010
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