A New Jersey startup gets pricey and basic systems communicating—and could be videoconferencing’s ticket to the mainstream
At most companies, videoconferencing has yet to evolve from a technological parlor trick into an everyday utility like e-mail. One reason is there’s no cheap and easy way to make it available on all the devices people use. Even companies that opt for top-of-the-line equipment from Cisco Systems (CSCO) or Hewlett-Packard (HPQ)often pay nearly $1 million to upgrade the underlying corporate network, says IDC analyst Jonathan Edwards.
That’s why tech industry veterans are keeping a close eye on Vidyo, whose technology will soon be sold by HP. The 120-person startup, based in Hackensack, N.J., makes software it says can run on almost any device that connects to the Net—and adjusts whether that’s a high-speed link in the boardroom or a cell connection from the 18th hole. While most companies buy a few high-end videoconferencing systems for executives, “We want to connect millions of people,” says Vidyo Chief Executive Ofer Shapiro.
The aim is to bridge the gap between traditional systems costing up to $300,000 for a just-like-being-there telepresence room and cheap but low-quality PC-based services such as Skype—and in a way that lets people using all of these options participate in calls together. Sigue leyendo