Motion graphics bring life to our boring, static lives, and add movement to keep our always wandering eyes fixated on what they would like to present you. You are bombarded with motion graphics throughout your everyday life. Maybe it is a commercial on tv, or even an introduction sequence to your favorite tv show, you can’t escape it. Today I am sharing with you 25 inspiring motion graphic sequences.*click image to view video
Archivos diarios: 5 agosto 2010
Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.
For just about a year now, between designing and developing client’s websites, I have been running a little app that I created with co-workers. In that time, we have launched, added features, raised the price, added more features and just now begun the early stages of marketing the product. So far, we have done all of this without borrowing a cent, and we have managed to at least cover our costs, if not generate some modest profit. I have no doubt that this success comes from our choices of model and price point.
This article is not about “How to price your app.” There are plenty of good resources for learning how to find the right number. Pricing for use is a framework for continually adjusting your price, when needed, to suit your profit goals and the experience of your users.
Your price is the nail from which you hang your masterpiece. Image source
In any pricing endeavor, think of yourself first. Many people think that apps have no overhead. They basically believe that “selling an app is free money, pure profit!” (ahem, Mr. Anderson). As a professional who has been running a application for just under a year now, I can tell you, this is patently untrue.
Digital goods and services have a very tangible overhead: time — time to innovate over competitors, time for customer support and time to cultivate your unique point of view. Each of these requires constant effort if you want to succeed. If you cannot afford this time, you will sacrifice your product, and possibly your livelihood.
Keeping the app running is the only imperative in pricing, so first make sure that your price covers your costs. After that, pricing is really a matter of how much you can gain — and not just in profit, although that will affect your bottom line.
Matt Linderman of 37signals said it best: “Pricing can be usable, too.” I would only add that pricing not only can be but should be usable. Predict (or just ask) what price point would feel reasonable to your target users, and when they will want to pay for your product. You already agonize over how users interact with your product; why not agonize about how they interact with you at so sensitive a time as when money is involved?
With so much being offered for free these days, paying for an app can be considered an annoyance. Ease this pain as much as possible by making it simple for customers to work payment into the flow of their lives. This could be as basic as setting up an automatic payment system, or it could require a complete re-evaluation of your pricing model.
An Attractive Price
Somewhere between covering overhead and your zeal for profit (Go on, admit it), there is a sweet spot of what you can realistically charge for your product. This is where it gets dangerous — and where many tend to undervalue. Set your price too low and you leave money behind that could be used for growth and reinvestment. Too high a price could be an insurmountable barrier to potential customers.
Ask yourself, “Does this price feel right?” Feel plays a major role here, and intuition is the perfect barrier to push against. If the price feels right, the product will feel right. In Human Action, Austrian economist Ludwig von Mises writes that prices are social phenomena. According to him, “the ultimate source of the determination of prices is the value judgment of the consumers.” So, what would a reasonable customer pay for your product? Sigue leyendo
A prominent trend over the past few years has been the massive growth of the online video sharing platform YouTube. Consumers have been turning to YouTube more and more, which is demonstrated by its becoming the second most popular search engine in April, behind its parent, Google.[i] What I find most interesting is how consumers are using YouTube.
YouTube has shed its reputation of being strictly an entertainment site. Sure, people still tune in to see popular videos such as David after the dentist, the wedding entrance dance to Chris Brown’s Forever, and the most recent Lady Gaga video (who still has the most viewed videos on YouTube as of this posting), but recent data show s consumer are also turning to YouTube for health information, providing new opportunities for healthcare providers and pharmaceutical companies to engage patients, caregivers and even prescribers. Sigue leyendo
August 5th, 2010 by Alexander Dawson
In the field of design, the phrase “complexity is the enemy” speaks to how keeping things simple makes our work more functional.
With the modern crop of technologies that dole out increasing amounts of functionality, it’s important that we take the time to ensure a balanced level between oversimplification to the level that insults our visitor’s sense of competency and extreme complexity which endangers their experience.
In this article, I want to talk about the idea of reductionism — a process that improves the efficacy of our designs as well as the time we spend making and maintaining them.
Going “back to basics” and challenging the way we design, write code and produce content will de-clutter our interfaces, improve the readability of our web copy, speed up deployment, make things easier to use, and reduce our maintenance requirements.
Reductionism in Web Design
It’s important to define what reductionism is in the context of web design. While ideas towards reductionism vary depending on who you ask, a simple definition is that reductionist methods boil down complex things to simpler things, which might include modularizing the system into more digestible components; all of this while avoiding losses in value (fidelity) and usefulness.
Essentially, it means that if you have something that’s bloated, heavy or complex — removing some bulk will improve your work. Sigue leyendo
Too often, NGOs settle for web presences that merely check-the-box without regard to whether or not the site is capable of meeting the organization’s goals. After all, every dollar not spent on programming is a dollar that isn’t directly contributing to the core mission. Furthermore, because the immediate ROI of a web presence is hard to calculate, unlike, say, events and mailers, justifying the expense can be difficult.
Regardless, a stand out website is an absolutely critical tool for any modern non-profit. It is often the only opportunity for the organization to explain their story and activate their supporters. If your site can’t demonstrate the power of your mission – if it can’t push a stranger over the hump of inertia to contribute their time, their money, or their voice, then it isn’t helping the cause.
Given the importance of the website, it’s important that it is done right. To help, we’ve narrowed down the key needs for any non-profit site and provided some best-in-class examples of sites that do a great job delivering against them.
How do you get people excited about the mission?
No one needs to support a charity; they do it out of their personal morality and conviction. Obviously, there are many worthy causes competing for their resources so donors must select the ones they feel are most worthy. This process is largely an emotional decision, not a rational one. Since stories are how we communicate complex emotions and ideas, it is absolutely critical to make sure that your story comes across in an impactful way. Visitors need to feel the emotional force behind your cause.
Who are you trying to help? Why do they need you? Why have you, the charity or the founder, taken up this gauntlet?
FallingWhistles, a non-profit dedicated to speaking out against the Congolese war and the use of child soldiers does an excellent job communicating their story. Not only does the site open with a powerfully directed short film, but also an entire section is dedicated to the founder’s journal, a powerful first-hand account of his horrific journey through the Congo.
Falling Whistles uses an actual whistle as a symbol of both the plight of child soldiers and the group’s action to stop it.