Daily Archives: 5 agosto 2010

25 Inspiring Motion Graphic Sequences

Motion graphics bring life to our boring, static lives, and add movement to keep our always wandering eyes fixated on what they would like to present you. You are bombarded with motion graphics throughout your everyday life. Maybe it is a commercial on tv, or even an introduction sequence to your favorite tv show, you can’t escape it. Today I am sharing with you 25 inspiring motion graphic sequences.

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Publicado en Sin categoría

Craft An Irresistible Price By Focusing On Your Users

Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.

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Looking to reach consumers in the healthcare space? Consider tuning into YouTube

A prominent trend over the past few years has been the massive growth of the online video sharing platform YouTube. Consumers have been turning to YouTube more and more, which is demonstrated by its becoming the second most popular search engine in April, behind its parent, Google.[i] What I find most interesting is how consumers are using YouTube.

YouTube has shed its reputation of being strictly an entertainment site. Sure, people still tune in to see popular videos such as David after the dentist, the wedding entrance dance to Chris Brown’s Forever, and the most recent Lady Gaga video (who still has the most viewed videos on YouTube as of this posting), but recent data show s consumer are also turning to YouTube for health information, providing new opportunities for healthcare providers and pharmaceutical companies to engage patients, caregivers and even prescribers.

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Reductionism in Web Design

In the field of design, the phrase “complexity is the enemy” speaks to how keeping things simple makes our work more functional.

With the modern crop of technologies that dole out increasing amounts of functionality, it’s important that we take the time to ensure a balanced level between oversimplification to the level that insults our visitor’s sense of competency and extreme complexity which endangers their experience.

In this article, I want to talk about the idea of reductionism — a process that improves the efficacy of our designs as well as the time we spend making and maintaining them.

Going “back to basics” and challenging the way we design, write code and produce content will de-clutter our interfaces, improve the readability of our web copy, speed up deployment, make things easier to use, and reduce our maintenance requirements.
Reductionism in Web Design

It’s important to define what reductionism is in the context of web design. While ideas towards reductionism vary depending on who you ask, a simple definition is that reductionist methods boil down complex things to simpler things, which might include modularizing the system into more digestible components; all of this while avoiding losses in value (fidelity) and usefulness.

Essentially, it means that if you have something that’s bloated, heavy or complex — removing some bulk will improve your work.

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Publicado en Six Revisions

4 Keys to a Great Non-Profit Website

Too often, NGOs settle for web presences that merely check-the-box without regard to whether or not the site is capable of meeting the organization’s goals. After all, every dollar not spent on programming is a dollar that isn’t directly contributing to the core mission. Furthermore, because the immediate ROI of a web presence is hard to calculate, unlike, say, events and mailers, justifying the expense can be difficult.

Regardless, a stand out website is an absolutely critical tool for any modern non-profit. It is often the only opportunity for the organization to explain their story and activate their supporters. If your site can’t demonstrate the power of your mission – if it can’t push a stranger over the hump of inertia to contribute their time, their money, or their voice, then it isn’t helping the cause.

Given the importance of the website, it’s important that it is done right. To help, we’ve narrowed down the key needs for any non-profit site and provided some best-in-class examples of sites that do a great job delivering against them.
1. Story

How do you get people excited about the mission?

No one needs to support a charity; they do it out of their personal morality and conviction. Obviously, there are many worthy causes competing for their resources so donors must select the ones they feel are most worthy. This process is largely an emotional decision, not a rational one. Since stories are how we communicate complex emotions and ideas, it is absolutely critical to make sure that your story comes across in an impactful way. Visitors need to feel the emotional force behind your cause.

Who are you trying to help? Why do they need you? Why have you, the charity or the founder, taken up this gauntlet?

FallingWhistles, a non-profit dedicated to speaking out against the Congolese war and the use of child soldiers does an excellent job communicating their story. Not only does the site open with a powerfully directed short film, but also an entire section is dedicated to the founder’s journal, a powerful first-hand account of his horrific journey through the Congo.

Falling Whistles uses an actual whistle as a symbol of both the plight of child soldiers and the group’s action to stop it.

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Publicado en ANidea.com

On Twitter, It’s Follower Quality Not Quantity that Matters

You see it everywhere: your friend on Facebook trying to get you to “like” their employer’s new page while another friend pleads for you to follow such-and-such account on Twitter. It doesn’t matter that you’re a 20-something and they’re tweeting about how to make the most of retired life – everyone knows that the more followers you have, the more influence you’ll have, right? Whoever has the most followers wins, right?

Wrong. According to the latest research from HP Labs, it’s not necessarily how many followers you have, but how passive or active they are in spreading the word.

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Publicado en Readwriteweb.com

80+ Useful PSD Templates For Web Designers

Reinventing the wheel is rarely a good idea, and this is especially true when it comes to creative activities such as design. The less time you spend on tedious tasks, the more time you have for expressing your ideas and being original. Fortunatel,y the design community is very generous in this regard, huge amounts of resources are freely available online, from simple design templates to complex illustrations. This collection brings you 80+ amazing customizable PSD files to help you out with your future projects, either by directly applying them in your designs or just for learning purposes.

While most of these files can be used for most of your projects, as with any freebie, make sure you read the description about the usage or contact the author if it’s not clear. With that said, we hope you’ll find this collection useful for both your personal and professional work!

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Gabriel Catalano

agosto 2010
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