GLOBAL – BBDO has been appointed to the global creative account for Johnson & Johnson’s line of baby products, worth an estimated US$20 million.
BBDO scoops Johnson & Johnson global creative business
The Omnicom agency won the account following a pitch launched earlier this year in May, which initially included the incumbent Lowe, McCann Erickson, DraftFCB, DDB, JWT and Ogilvy & Mather.
BBDO reportedly pitched the business in partnership with sister agency Roberts + Langer DDB. [Más…]
Lowe has handled the account since 1991 when the business was being managed by a sister shop with which it later marged. In Asia, Lowe was responsible the entire baby products range for J&J and a few adult brands in some parts of the region.
Profero is the incumbent agency on the digital account.
J&J’s media business globally is handled by Universal McCann.