Daily Archives: 1 agosto 2010

BBDO scoops Johnson & Johnson global creative business


GLOBAL – BBDO has been appointed to the global creative account for Johnson & Johnson’s line of baby products, worth an estimated US$20 million.
BBDO scoops Johnson & Johnson global creative business

The Omnicom agency won the account following a pitch launched earlier this year in May, which initially included the incumbent Lowe, McCann Erickson, DraftFCB, DDB, JWT and Ogilvy & Mather.

BBDO reportedly pitched the business in partnership with sister agency Roberts + Langer DDB. [Más…]

Lowe has handled the account since 1991 when the business was being managed by a sister shop with which it later marged. In Asia, Lowe was responsible the entire baby products range for J&J and a few adult brands in some parts of the region.

Profero is the incumbent agency on the digital account.

J&J’s media business globally is handled by Universal McCann.

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BlackBerry Challenges Set to Spread as Governments, RIM Collide


By Anthony DiPaola, Hugo Miller and Vivian Salama

Aug. 2 (Bloomberg) — Research In Motion Ltd., maker of the BlackBerry smartphone, faces challenges to overseas expansion as developing countries tighten restrictions on mobile e-mail.

The United Arab Emirates, home to Middle East business hub Dubai, said yesterday it may suspend BlackBerry e-mail services in October because of concern the devices could be used in crimes. The move comes days after an official in India said that country may ban BlackBerry e-mail use and reports that Saudi Arabia could take similar steps.

“It’s a reflection of fears of cyber security and espionage that now extend to mobile phones,” said Ron Deibert, director of the University of Toronto’s Citizen Lab, who helped colleagues uncover a plot against the Indian government that involved computers in China. “It’s the type of thing that will become more common for RIM as they grapple with public policy and ethical issues in emerging markets.”

RIM, based in Waterloo, Ontario, is focusing on countries including India, the U.A.E., Indonesia and Brazil as a decade of North American expansion slows. Revenue from outside North America and the U.K. nearly doubled last quarter as U.S. sales, which account for a quarter of revenue, dropped 7 percent.

For RIM, the pioneer in handheld e-mail devices, security is one of the main advantages it touts over competitors. All BlackBerry e-mails are handled by the company’s own enterprise servers, making the devices popular with companies and government officials including Barack Obama, who kept his BlackBerry after becoming U.S. president.

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Repara errores del disco duro con el programa “CheckDisk”


CheckDisk es un programa para encontrar errores en el disco duro y fallos que se encuentren en el disco.

Descarga gratis CheckDisk

Si has experimentado problemas con tu disco o piensas que tiene errores, esta herramienta te ayudará a descubrir lo que pasa con tu disco.

Hay varios programas para escanear el disco duro en busca de problemas, unos más efectivos que otros, pero con el programa CheckDisc tendrás una herramienta útil y efectiva para detectar cualquier problema o error en tu disco duro, sin la necesidad de programas sofisticados.

CheckDisc tiene un diseño muy sencillo y fácil de utilizar, todas las opciones están a la vista y solo necesitas elegir que disco quieres que este programa revise para que comience con el escaneo. Este programa tiene tres tipos de prueba, una forma estándar que revisa todo el disco, una opción más profunda de escaneo y otra opción para conocer si el disco se encuentra sucio

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SlashGear Week in Review – Week 30 2010


Welcome to this week’s better late than never edition of the Week in Review! Monday we learned that HTC was planning to move from the hard to get Super AMOLED screen for its Desire and Nexus One smartphones to a Super LCD. The catch is that both screens will be used and apparently, there will be no way for the buyer to tell what screen they are getting.

HTC Desire Review SlashGear 16 540×499

Acer’s Stream smartphone has been graced with an official launch date for the UK. The Stream will launch on August 9 and pack a 1GHz Snapdragon CPU and a 5MP camera. The handset will cost the equivalent of $615 in the UK. A sweet new camera app was unveiled Monday that takes photos people shoot at the same angle as historical photos and superimposes the historical photos over the top. The software was invented at MIT.

LG announced this week that it can’t meet the demand from Apple for screens of the iPad and iPhone. Despite that fact, LG is apparently thinking about making production cutbacks and says meeting demand won’t happen until 2011. The DMCA was updated early in the week and ruled that jailbreaking and unlocking of smartphones like the iPhone was legal under fair use. This may bring the unlocking firms that are underground into the limelight.

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Los 10 Asaltos De La Comunicación 2.0 View more presentations from Iván Pino.

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Google Teams Up With CIA, Invests in Analytics Firm


Describing its analytics as “the ultimate tool for open-source intelligence,” Recorded Future markets itself towards corporations and brands, but it’s also got one very large foot in the counter-terrorism field–which is what makes it so attractive to In-Q-Tel. The firm’s CEO is an ex Swedish Army Ranger who holds a PhD in Computer Science, and he says that what sets Recorded Future apart from other analytics firms is “you can actually predict the curve, in many cases.”

As well as the “business intelligence” side to the firm, there’s a real feeling of Minority Report, here. It sounds like the kind of tool that will be used to predict crimes and terrorist activity as well. Analytics are already being used by the Memphis Police Department, whose Operation Blue CRUSH uses predictive analytics by IBM.

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5 Energy Efficient Office Gadgets


This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

For years now the world has been talking about “going green,” “reducing our carbon footprint,” and simply just being less wasteful. Anyone who runs a business knows that unnecessary waste simply isn’t good business.

Companies who invest in greener or more energy efficient gadgets around the office save on electricity bills, foster an office based on conscious consumption, and know they are doing what they can to help make the world a cleaner, greener place.

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Gabriel Catalano

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