Monthly Archives: agosto 2010

Inbound Marketing: lo mejor es que te encuentren


El inbound marketing ya no es un concepto nuevo, aunque quizás sí poco conocido en nuestro mercado. El término fue acuñado por la compañía Hubspot, especializada en marketing en internet, y se ha convertido en un término genérico en los mercados de habla inglesa que podríamos traducir como marketing de entradas.

Existe el inbound marketing desde que existen usuarios en la red. Sin embargo, el mundo 2.0 ha propiciado, sin duda, esta tendencia que nos permite estar dónde nuestros clientes potenciales buscan información, soluciones, etc., y en consecuencia dar con nosotros.

Lejos de interrumpir a nuestro target a través de las tradicionales herramientas outbound, como la recepción de una llamada desde un centro de telemarketing cuando estás apunto de entrar en el cine, el inbound es aquel marketing que consigue ser encontrado por los usuarios, permitiéndoles que lleguen a nosotros, a nuestro producto, en definitiva, hasta nuestra web cuando ellos lo desean.

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The Most Popular Payment Solutions for Freelancers (Charts)


What’s the best way to do one-time or recurring billing for your online business? That’s an important question for the growing legion of independent service providers transitioning countless business transactions onto the web.

That which is most popular may not be the best, but it’s a good place to start looking. Popular online invoicing service FreshBooks posted today two pie charts (below) quantifying the most popular services used by FreshBooks customers to bill their clients, both inside and outside the US. PayPal may be the winner in one-time billings, but not by much. In recurring billings, it’s not even close to number one.

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Publicado en Readwriteweb.com

Desktop Wallpaper Calendar: September 2010


* By Smashing Editorial

Desktop wallpapers can serve as an excellent source of inspiration. However, if you use some specific wallpaper for a long period of time, it becomes harder to draw inspiration out of it. That’s why we have decided to supply you with smashing wallpapers over 12 months. And to make them a little bit more distinctive from the usual crowd, we’ve decided to embed calendars for the upcoming month. So if you need to look up some date, isn’t it better to show off a nice wallpaper with a nice calendar instead of launching some default time application?

This post features 75 free desktop wallpapers, created by designers across the globe. Both versions with a calendar and without a calendar can be downloaded for free.

Please notice:

* all images can be clicked and lead to the preview of the wallpaper;
* you can feature your work in our magazine by taking part in our desktop wallpaper calendar series. We are regularly looking for creative designers and artists to be featured on Smashing Magazine. Are you one of them?

So what wallpapers have we received for September 2010?

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20 Best Free and Useful E-Commerce Icon Sets


This post contains E-commerce related icons sets which you can use on your E-Commerce websites. Ecommerce or formally Electronic commerce is the special category of doing business online and it consists of buying and selling your products and services through electronic systems; for example, internet and computer networks.
Since it’s been the most popular way to make fortune online, people are focusing on making their website much more better and attractive. So to assist you in this adventure, here we are presenting a set of different e-commerce related icon. Feel free to share your opinion with us in the comment section below.

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Print Tutorial: Creating A Magazine Cover


Designing magazine covers can be one of the most fun and challenging print design projects out there. Covers are so visible; it’s something everyone who sees the magazine will definitely see. The same goes for designing covers for brochures, catalogs, or other print pieces.

The tutorial here will show you the basics of creating a cover for a fictitious free travel magazine. It’s meant to be a technical tutorial more than a design tutorial, but the finished product is serviceable and of professional quality. Take what you learn here about print layout and Adobe InDesign and apply it to your own projects. The basic techniques can even be applied to something like a full-page display ad.

Here’s the final cover we’ll be creating:

Finalcroppedcover in Print Tutorial: Creating A Magazine Cover
Before You Begin

Like website design, there are certain things you need to know before designing any kind of print layout. While not complicated, there are many things that we rarely take into consideration when designing a website that are vital to the success of a print project. Key among these is image quality and margins (including bleeds).

When choosing images for a print layout (or when provided with images), you have to make sure they’re both sharp enough and have a high enough resolution. What looks great onscreen may be blurry or pixelated when printed on an offset printer (or even an inkjet). Any images used in a print layout need to be at least 300 dpi in order to look good. Any lower than that and they run the risk of being blurry or pixelated.

When resizing images for print layouts, remember to turn off resampling in your Photoshop settings (or whatever program you’re using to resize them). With very high quality images, you can sometimes get away with using images that are slightly lower resolution (as low as 250dpi at times), but check with your printer to see what they recommend based on your paper and other choices.

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Designing By Numbers: Data Analysis for Web Designers


Designing By Numbers: Data Analysis for Web Designers

Judging what’s best for an audience is never far from the web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like the Titanic is among the most subjective and complex measurements you will encounter.

While resources that explain best practices exist, and your visitors contacting you about serious issues and offering you feedback relating to your site will occur if you have the proper mechanisms in place — it’s ultimately your responsibility to be proactive and research, investigate, and determine the what, why and how to ensure widespread usability.
Designing by Numbers

Before we examine the types of statistical information you should be looking at — and the relevance they have to your web design projects — we first need to go over the 3 single-word questions that relate directly to all the design decisions you will make.

These 3 questions are ultimately at the heart of your research, analytics and motivation behind designing by the numbers.

What, why, and how is a simple design process that:

1. Defines what the issue is
2. Proves why it is an issue
3. Determines how to fix the issue with the optimal solution (if it is an issue)

What?

Of all the questions that may enter the mind of a web designer, “What?” is probably the word that relates to the task at hand. The process of understanding relevance and the usefulness of information explicitly relates to the decisions we undertake.

* What do site users need?
* What things frustrate site users?
* What can I do in this design to accomplish the site’s objectives?
* What’s wrong with the site?
* What’s right about the site?
* What can be made better?

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Publicado en Six Revisions

Tutorial: Create A Fun Ink Splatter Vector


Today we released a set of ink splatter vectors on Vandelay Premier and in this post we will be covering the process of creating these vectors. The process is not very difficult and it should be easy to follow, but it does take some time.

Here is a preview of the final result of this tutorial.

Tutorial: Create A Fun Ink Splatter Vector

These splatter vectors are fun to create, and since the end result is in vector format it is highly versatile.
Things You Will Need:

* A bottle of ink (I used black India ink from a craft shop)
* Paper (photo paper or heavy white paper)
* A straw
* A scanner
* Adobe Illustrator
* Adobe Photoshop
* Inkscape (optional)

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