Archivos diarios: 30 julio 2010

Cómo despedir con clase y consideración


Despedir un empleado no tiene por qué ser la peor experiencia del año, dice Susan M. Heathfield, experta en temas de manejo de personal. Se puede usar la ocasión para examinar lo que salió mal en la relación de empleo. Pero antes es preciso haber hecho algunas cosas.

Suponiendo que la terminación se produzca por incompatibilidad de caracteres, usted puede ayudar al empleado a reconstruir su autoestima a pesar del despido. Puede alentarlo a mirar hacia adelante y a iniciar la búsqueda de un nuevo empleo. Aun si el despido fuera porque no cumplió bien con sus obligaciones, usted debe terminar la relación con una nota positiva.

Despedir a un empleado que no logra un determinado nivel de producción es algo bastante común De manera que se trata de despedir a alguien que, aun con intensa capacitación, demuestra ser incapaz de desempeñarse a la altura de las expectativas.

A veces ocurre que el empleado está aburrido o infeliz con su puesto actual, con su sueldo, o con su cargo. Usted no tiene otros cargos libres para ofrecerle. El sueldo y el puesto están de acuerdo con el empleo. Lamentablemente, el desempeño en el trabajo se deteriora con rapidez.

En algunas instancias, un empleado está, consciente o inconscientemente, pidiéndole que lo despida por incumplimiento. La persona sabe, hasta determinado punto, que su empleo con usted es equivocado.


Qué hacer antes del despido…? Sigue leyendo

The Value of a Leader: Mayo Clinic’s New Center for Social Media


by Chris Heydt

take-me-to-your-leader

This week, the Mayo Clinic announced the launch of its very own Center for Social Media – a first-of-its-kind social media center focused on health care. “Through this center we intend to lead the health care community in applying these revolutionary tools to spread knowledge and encourage collaboration among providers, improving health care quality everywhere” said Mayo Clinic president and CEO John Noseworthy, MD.

This announcement is a great step in the further acceptance and application of social media to advance patient health, and it got me thinking about the concept of leadership.

Leadership can be defined as “a process whereby an individual (or organization, in this case) influences a group of individuals to achieve a common goal [Northouse, 2007].” Whether that leader is an official one, such as a trade association or federal agency, or an informal influencer, we all look to leaders for guidance and validation that we are doing the right thing.

Given the complex nature of health care communication, the value that Mayo Clinic’s new Center will provide is in its role as the formal leader – or champion – for the health care community. They have the opportunity to step up and help institutions considering stepping into the space feel confident that they can trust the Mayo Clinic to lead them in the right direction. The ways that I see the Mayo Clinic can best do this is S.H.A.R.E.

  • Showcase the value of integrating social media into health care through analyzing and assessing their own efforts.
  • Harness their position as an existing leader to cast a wide influence in the health care community.
  • Arm others with the resources needed to implement social media programs – resources are often one of the main reasons that organizations like health care facilities shy away from social media.
  • Rally the health care community to work together towards a common goal by serving as the convener of conversation on the subject.
  • Educate through a structured and centralized on-demand curriculum specific to their needs that health care facilities would not have access to otherwise. Sigue leyendo

Five things you need to know about how people make decisions


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before… Sigue leyendo

Wi-Fi Coming to New York City Subways


Brenna Ehrlich

Good news for any New Yorker who hates interacting with others during their daily commute (read: all New Yorkers): Wi-Fi and mobile service are coming to a subway near you. Yup, now even the Mole People won’t be able to escape the outside world.

According to Bloomberg, after three years of stalled progress, Transit Wireless LLC — a conglomerate of wireless and construction companies that was awarded a contract to undergo this project with New York Transit — has finally found the money to move forward. Broadcast Australia has footed the bill, which will bring NYC up to speed with Singapore, Berlin and Tokyo — all of which currently have Wi-Fi in the tubes.

Back in 2007, Transit Wireless LLC had promised to get the job done in 10 years, now it has two years to outfit six stations near New York’s Union Square, and then four more years for the other 271 platforms. The Wi-Fi comes in the form of smoke detector-size antennas, and will afford passengers access on platforms, mezzanines and in sections of the tunnels (not the whole tunnel). Overall, the whole deal will cost $200 million dollars — which begs the question: If the city’s willing to go to the trouble to go wireless, why do I have to take a shuttle nine weekends out of 10 because they’re “doing repairs on the tracks”? But I digress… Sigue leyendo

Twitter Starts Offering Personalized Suggestions on Whom to Follow


Twitter is in the midst of rolling out a new feature called “Suggestions for You” that offers up personalized recommendations of users that you might want to follow on the microblogging service. You’ll find the new feature under the “Find People” link in the header of Twitter.com.

According to Twitter (Twitter), “the suggestions are based on several factors, including people you follow and the people they follow.” The company also notes that you’ll start to see recommendations when looking at other users’ profiles. It will also be making the feature available to developers so the functionality can be included in third-party apps.

The move highlights an increased push by Twitter toward user discovery. Earlier this month, the service started displaying people results next to keyword search results in an effort to help users discover more people to follow; after all, Twitter is more interesting if you actually have some tweets showing up in your stream. Sigue leyendo

Microsoft sets emergency Windows patch for Monday


As exploits of the shortcut bug climb, company commits to ‘out-of-band’ update

By Gregg Keizer

Computerworld – Microsoft today said it will issue an emergency patch for the critical Windows shortcut bug on Monday, Aug. 2.

The company said that it is satisfied with the quality of the “out-of-band” update — Microsoft’s term for a patch that falls outside the usual monthly delivery schedule — but also acknowledged that it has tracked an upswing in attacks.

“In the past few days, we’ve seen an increase in attempts to exploit the vulnerability,” Christopher Budd, a spokesman for the Microsoft Security Response Center, said in a entry on the team’s blog. “We firmly believe that releasing the update out of band is the best thing to do to help protect our customers.”

Budd said that Microsoft would release the patch on Monday at approximately 1 p.m. Eastern.

Two weeks ago, Microsoft confirmed a flaw in how Windows parses shortcut files, the small files displayed by icons on the desktop, on the toolbar and in the Start menu that launch applications and documents when clicked. By crafting malicious shortcuts, hackers could automatically execute malware whenever a user viewed the shortcut or the contents of a folder containing the malevolent shortcut.

The bug was first described in mid-June by VirusBlokAda, a little-known security firm based in Belarus, but attracted widespread attention only after security blogger Brian Krebs reported on it July 15. A day later, Microsoft admitted that attackers were already exploiting the flaw using the “Stuxnet” worm, which targets Windows PCs that manage large-scale industrial-control systems in manufacturing and utility firms.

Exploit code has been widely distributed on the Internet, and Microsoft and others have spotted several attack campaigns based on the bug.

One of those campaigns apparently tipped the scales toward an early patch.

The Microsoft group responsible for crafting malware signatures to defend customers using the company’s antivirus products, including the free Security Essentials software, said that an especially nasty malware family had added exploits of the unpatched shortcut flaw to its arsenal.

“Sality is a highly virulent strain … known to infect other files, making full removal after infection challenging, copy itself to removable media, disable security, and then download other malware,” wrote Holly Stewart of the Microsoft Malware Protection Center, on the group’s blog Friday. “It is also a very large family — one of the most prevalent families this year. “

Sality’s inclusion of the shortcut exploit quickly drove up the number of PCs that have faced attack. “After the inclusion of the [shortcut] vector, the numbers of machines seeing attack attempts combining malicious [shortcuts] and Sality.AT soon surpassed the numbers we saw with Stuxnet,” said Stewart.

“We know that it is only a matter of time before more families pick up the technique,” she added.

Other security researchers had spotted Sality exploiting the shortcut bug earlier this week. On Tuesday, Trend Micro reported that the shortcut vector was being used not only by Sality, but also by other malware clans, such as the Zeus botnet-building Trojan. Sigue leyendo

5 Steps to Have an Innovative Brainstorm


Posted by Erica Templeman

For every project I embark on, be it professional or personal, it all starts with an idea and a brainstorm. But how does one go about planning what can be a freeform and creative process based on flighty inspiration? Can you plan out how you will innovate?
I think not, but you can set yourself up [...]

For every project I embark on, be it professional or personal, it all starts with an idea and a brainstorm. But how does one go about planning what can be a freeform and creative process based on flighty inspiration? Can you plan out how you will innovate?

I think not, but you can set yourself up for success. You can steer your way towards innovation. And the best place to start, is the beginning at the brainstorm. Here are the steps that I follow:

  1. Ideate. Throw ideas around, free of reality restraint. Go for the game-changer than will fulfill any lacking. Be as creative and innovative as possible.
  2. Vet. Give your idea a healthy dose of reality—what could stand in your idea’s way? What are sticking points and stumbling blocks? This is where you anticipate and plan how to navigate obstacles. Sigue leyendo

Tests Confirm “Death Grip” Unique to iPhone 4, Consulting Firm Says


Written by Sarah Perez

International management, I.T. consulting and technology firm PA Consulting Group claims that the so-called “iPhone death grip” (the method of holding the iPhone 4 to degrade antenna performance) is a problem unique to the new iPhone. After performing tests, the firm confirms that the phone’s wireless performance was generally in the same range as other smartphones except when held in the “death grip” – then, it performed significantly worse than its competitors.

According to Simon Tonks, the consultant who led the testing, “Our tests indicate that the ‘death grip’ issue is real, and is worse for the Apple iPhone 4 than for other smartphones.”

PA Consulting Group: “Death Grip Worse for Apple iPhone 4″

The death grip issue is aggravated by the fact that the radio performance on the iPhone 4 was already fairly poor, the firm reports. “The iPhone 4’s radio performance was also found to be generally at the lower end [of the range],” said Tonks. “This means it will tend to drop calls earlier than other phones and may suffer more in areas of weak signal. Though, overall it’s still within the normal performance range for similar products.”

In addition to testing iPhone 4 signal strength itself, the firm also compared the iPhone 4 to other leading devices, including the Blackberry 9700 and the HTC HD2. The results of the tests were recorded in a snazzy YouTube video (NICE VIDEO :O) which features an upbeat rock n’ roll track, padded test rooms and humorous clips of people attempting to use the iPhone 4 by taping it to their head or augmenting the signal strength with a wire coat hanger.

The silliness of the video (at least until the halfway point) may detract from what are actually legitimate tests from the firm, an award-winning group known recently for its work with the U.S. Environmental Protection Agency to reduce methane emissions, work with the Butan government in using biometrics in border control, its design and development of the first disposable medical injectors for automated injections and its work in saving companies millions through supply chain optimization, among other things. Sigue leyendo

OnInnovation : Visionaries thinking out loud™


Playing with a Full Deck

Posted by DrewMarshall on July 30, 2010

Low Tech Tools to Foster High Output Innovation Thinking
One of the questions often asked by those seeking to create a strong innovation culture is, “What are some good tools for engaging people across my organization?” Well the consultant in me would usually hedge his bets and would offer the universal response, “It depends.” But that [...]

Low Tech Tools to Foster High Output Innovation Thinking

One of the questions often asked by those seeking to create a strong innovation culture is, “What are some good tools for engaging people across my organization?” Well the consultant in me would usually hedge his bets and would offer the universal response, “It depends.” But that is as singularly unsatisfying to say as it is to hear, so I mostly take a multiple alternative approach in the hopes of landing close to the targeted need. The first place I usually start is with some of the very lowest of low tech: playing cards, or their trading card equivalent. Why? Because they are fast, fun, revealing, and energizing in a way that is distinct from other more formal tools.

The idea of using playing cards in unique ways is not anything new. Did you know that there aren’t only four suites of playing cards? We all know the usual suspects of Hearts, Diamonds, Spades and Clubs. There are also fifth suit variants that introduced an additional suit. Depending the time, location and game being played these suits might have been, Royales, Eagles, Stars, Pentagons, Quotations, or even Aether. Some modified decks have additional face cards and additional numbered cards, too. In the United States of America, in 1895, a gentleman by the name of Hiram Jones created a deck called “International Playing Cards” and it had two additional suits, a red suit with crosses and a black suit of bullets. Innovation in playing cards has a long and storied history.

The interest expressed by many clients is focused on how to use standard cards in a unique manner. Marshall McLuhan, the noted advertising guru of the 20th Century used a standard set of four-suit playing cards as the basis for his creative thought starter set, the Distant Early Warning (DEW) Card Deck. The namesake Distant Early Warning (DEW) Line was an integrated chain of some 63 radar and communication stations, stretching across Arctic Canada at approximately the 69th parallel designed to provide advance warning of imminent air attack to Canada and the United States. The DEW Line was considered a perfect metaphor by McLuhan on the role of art and the artist at a time of rapid social and technological change and he repeated the idea frequently.

To the blind all things are sudden. -Quote on the Jack of Diamonds in Marshall McLuhan’s Distant Early Warning (DEW) Card Deck Sigue leyendo

One year ago: Marketing Your Website with Search Engine Optimization


a chart to describe the search engine market
Image via Wikipedia

Many of the marketing techniques described on this blog are active, rather than passive. In other words, they require that we do something – pick up the phone to make cold calls, hit the social networking circuit, attend business mixers, that sort of thing.

Not surprisingly, these things take a lot of time. And they get short shrift when we get busy with paying clients. Nothing like having marketing that works. But it sure would be nice to have marketing that doesn’t require so much work.

Enter search engine optimization (SEO). Call it marketing that gets business to come to you, even when you’re sleeping. I’ve been in this fortunate position, and I’ll elaborate on it later in this article.

In the meantime, let’s talk about what you can do to improve your search engine positioning. Be forewarned, this can turn into a time- and life-sucking project. I hope you don’t get so tunneled into SEO that you forget to interact with The Real World. Keep SEO in perspective, okay?

The first decision you should make is what you want to rank well on. It may not be what people are searching for. Google has a couple of tools that can aid your quest for the perfect keywords:

  1. AdWords Keyword Tool shows the previous month’s search volumes. And, if you’re interested in purchasing some AdWords, it will also show the number of advertisers bidding on each keyword.
  2. Search-based Keyword Tool looks at your site and matches the content with words that Google searchers are using. While some of the terms it finds will seem far-fetched, you’ll probably see one or two that would be worth weaving into your copy.

If you’ve already built your site, you can see how people have found it with Google Analytics. This is a wonderful traffic analysis tool – and it’s free. But prepare to be surprised. The keywords you’ve carefully worked into your site may not be on your visitors’ minds.

What do you do about this? Well, you can get all huffy and remove that wonderful photo that you took five years ago. You know, the one that really doesn’t relate to the primary purpose of your site. But, gosh, that photo made for a great blog post. And your site visitors like it so much that it’s the most searched-for thing on your website.

Instead of squashing that off-topic photo with your delete key, why not offer visitors a chance to purchase prints and licensing rights? You could make this happen with PhotoShelter or RedBubble. And then you can thank your website visitors for showing you an opportunity that you’d overlooked.

Now, back to the purpose of your site. I imagine that you built it to promote your freelance business. So, make sure that your desired keywords are in:

  1. Page title tags
  2. Page headlines and subheads
  3. Copy on the page. Be sure to get the keyword(s) into your first paragraph.
  4. Words that are boldfaced within your copy.
  5. Captions for photos and other images
  6. Filenames of pages and images
  7. Link anchor text. Don’t just tell them to “click here.” You’re more creative than that. Besides, your keywords are just waiting for something to do.
  8. Page navigation breadcrumbs. Not only are they helpful to your visitors, breadcrumbs help search engine robots travel through your site.
  9. Description meta tags. Google uses the content of this tag in its search results. Use your page copy to create a 60-character summary of its content.
  10. Keyword meta tags. Due to widespread abuse by spammers, this tag doesn’t carry the clout that it once did. But pick the 10 best keywords on each page. Those are your keyword metas.
  11. Site map. Use an HTML version on your site and create an XML version for Google. And be sure to add a link to your HTML site map from your “404 Not Found” page. This will help lost humans (and search engines) get back on track.
  12. Blog. Google and other search engines like frequently updated sites. And, every time you add a blog post, you’ve updated your site. And, do your blog and your site link to each other? Make sure they do! Sigue leyendo

Why Tech Nerds Love Flying Virgin America


BY Mark Borden

This interview is part of our ongoing series related to The Influence Project.

Last month, Virgin America teamed up with the online influence measurement company Klout to promote their new routes between San Francisco, Los Angeles, and Toronto. The campaign offered free tickets to select influencers–with no strings attached. I spoke with Virgin America’s social media manager Jill Fletcher about managing an airborne viral campaign, how Virgin became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.

How did the idea of giving influencers free flights for the new Virgin America Toronto leg come about?

We have a network of influencers who are very supportive of our brand. We have a close relationship with Jeff Pulver and Guy Kawasaki and Xeni Jardin who fly constantly and are always tweeting about us.

We saw the influencer program as a way to extend that network. We thought of it as an experiment to see what kind of reach we could get working with people outside of our existing relationships.

In addition to the flights being free, there was no demand for coverage, right?

Exactly. It was a new route and our first international destination so we wanted to spur trial and give people an opportunity to take a flight on Virgin America.

Sigue leyendo

6 Ways to Use Social Media Successfully as a Designer


By Blue Derkin

If you’re a web designer and you’re NOT using social media to help you in your work, then all I can do is direct you to 2002, because that’s where your workflow lives. Your competitors, co-workers and clients are all using social media, which means if you’re not, you’re getting left behind. Social media isn’t just a time waster, and it’s not just Facebook and Twitter – there are many different ways a designer can use it to advance his or her career. Here are six ways you could be using social media to help your grow your design career. Sigue leyendo

HoneyThemes: A Free XHTML-CSS-Layout for Online Theme Shop


wallpaper 960 Base Theme WordPress
Image by Domenico / Kiuz via Flickr

Once Again, we’ve got something special for our community. We’ve again came up with cool freebies giveaway as promised. This is our way of saying thanks to our readers for being part of the instantShift community and helping us make it to where we are right now. We never wait for special occasions to announce good freebies. To continue our grateful attitude to our readers and community in general, we are glad to release this free XHTML/CSS Layout HoneyThemes. It’s our latest high-quality freebies addition for instantShift readers.

“HoneyThemes”, as the name implies, it’s something to do with themes which is actually a XHTML/CSS Layout suitable for any online theme business and has all the requirements and features of a typical theme shop. This layout was designed and developed by RapidxHTML as an exclusive gift for instantShift readers.

Sigue leyendo

Google Opens Places API With Initial Focus On Check-In Apps


At Google I/O in May, the search giant indicated that they were about to take their commitment to location to the next level. Sure, Latitude had been around for a while, but everyone knew that Google could do more in the space. The announcement of some new location APIs seemed to a big part of the solution. And now comes the fun part.

Today on their Geo blog, Google is announcing that they’re beginning to open the Places API for business. The first developers getting access? Those working on check-in services.

Here’s what Google has to say:

We are going to focus initially on check-in applications. These are the applications that we feel the API currently caters to well, and we are excited to work with developers building these applications to understand their requirements, and ensure that we are offering them the best possible experience. Sigue leyendo

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