Archivos diarios: 30 julio 2010

Cómo despedir con clase y consideración


Despedir un empleado no tiene por qué ser la peor experiencia del año, dice Susan M. Heathfield, experta en temas de manejo de personal. Se puede usar la ocasión para examinar lo que salió mal en la relación de empleo. Pero antes es preciso haber hecho algunas cosas.

Suponiendo que la terminación se produzca por incompatibilidad de caracteres, usted puede ayudar al empleado a reconstruir su autoestima a pesar del despido. Puede alentarlo a mirar hacia adelante y a iniciar la búsqueda de un nuevo empleo. Aun si el despido fuera porque no cumplió bien con sus obligaciones, usted debe terminar la relación con una nota positiva.

Despedir a un empleado que no logra un determinado nivel de producción es algo bastante común De manera que se trata de despedir a alguien que, aun con intensa capacitación, demuestra ser incapaz de desempeñarse a la altura de las expectativas.

A veces ocurre que el empleado está aburrido o infeliz con su puesto actual, con su sueldo, o con su cargo. Usted no tiene otros cargos libres para ofrecerle. El sueldo y el puesto están de acuerdo con el empleo. Lamentablemente, el desempeño en el trabajo se deteriora con rapidez.

En algunas instancias, un empleado está, consciente o inconscientemente, pidiéndole que lo despida por incumplimiento. La persona sabe, hasta determinado punto, que su empleo con usted es equivocado.


Qué hacer antes del despido…? Sigue leyendo

The Value of a Leader: Mayo Clinic’s New Center for Social Media


by Chris Heydt

take-me-to-your-leader

This week, the Mayo Clinic announced the launch of its very own Center for Social Media – a first-of-its-kind social media center focused on health care. “Through this center we intend to lead the health care community in applying these revolutionary tools to spread knowledge and encourage collaboration among providers, improving health care quality everywhere” said Mayo Clinic president and CEO John Noseworthy, MD.

This announcement is a great step in the further acceptance and application of social media to advance patient health, and it got me thinking about the concept of leadership.

Leadership can be defined as “a process whereby an individual (or organization, in this case) influences a group of individuals to achieve a common goal [Northouse, 2007].” Whether that leader is an official one, such as a trade association or federal agency, or an informal influencer, we all look to leaders for guidance and validation that we are doing the right thing.

Given the complex nature of health care communication, the value that Mayo Clinic’s new Center will provide is in its role as the formal leader – or champion – for the health care community. They have the opportunity to step up and help institutions considering stepping into the space feel confident that they can trust the Mayo Clinic to lead them in the right direction. The ways that I see the Mayo Clinic can best do this is S.H.A.R.E.

  • Showcase the value of integrating social media into health care through analyzing and assessing their own efforts.
  • Harness their position as an existing leader to cast a wide influence in the health care community.
  • Arm others with the resources needed to implement social media programs – resources are often one of the main reasons that organizations like health care facilities shy away from social media.
  • Rally the health care community to work together towards a common goal by serving as the convener of conversation on the subject.
  • Educate through a structured and centralized on-demand curriculum specific to their needs that health care facilities would not have access to otherwise. Sigue leyendo

Five things you need to know about how people make decisions


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before… Sigue leyendo

Wi-Fi Coming to New York City Subways


Brenna Ehrlich

Good news for any New Yorker who hates interacting with others during their daily commute (read: all New Yorkers): Wi-Fi and mobile service are coming to a subway near you. Yup, now even the Mole People won’t be able to escape the outside world.

According to Bloomberg, after three years of stalled progress, Transit Wireless LLC — a conglomerate of wireless and construction companies that was awarded a contract to undergo this project with New York Transit — has finally found the money to move forward. Broadcast Australia has footed the bill, which will bring NYC up to speed with Singapore, Berlin and Tokyo — all of which currently have Wi-Fi in the tubes.

Back in 2007, Transit Wireless LLC had promised to get the job done in 10 years, now it has two years to outfit six stations near New York’s Union Square, and then four more years for the other 271 platforms. The Wi-Fi comes in the form of smoke detector-size antennas, and will afford passengers access on platforms, mezzanines and in sections of the tunnels (not the whole tunnel). Overall, the whole deal will cost $200 million dollars — which begs the question: If the city’s willing to go to the trouble to go wireless, why do I have to take a shuttle nine weekends out of 10 because they’re “doing repairs on the tracks”? But I digress… Sigue leyendo

Twitter Starts Offering Personalized Suggestions on Whom to Follow


Twitter is in the midst of rolling out a new feature called “Suggestions for You” that offers up personalized recommendations of users that you might want to follow on the microblogging service. You’ll find the new feature under the “Find People” link in the header of Twitter.com.

According to Twitter (Twitter), “the suggestions are based on several factors, including people you follow and the people they follow.” The company also notes that you’ll start to see recommendations when looking at other users’ profiles. It will also be making the feature available to developers so the functionality can be included in third-party apps.

The move highlights an increased push by Twitter toward user discovery. Earlier this month, the service started displaying people results next to keyword search results in an effort to help users discover more people to follow; after all, Twitter is more interesting if you actually have some tweets showing up in your stream. Sigue leyendo

Microsoft sets emergency Windows patch for Monday


As exploits of the shortcut bug climb, company commits to ‘out-of-band’ update

By Gregg Keizer

Computerworld – Microsoft today said it will issue an emergency patch for the critical Windows shortcut bug on Monday, Aug. 2.

The company said that it is satisfied with the quality of the “out-of-band” update — Microsoft’s term for a patch that falls outside the usual monthly delivery schedule — but also acknowledged that it has tracked an upswing in attacks.

“In the past few days, we’ve seen an increase in attempts to exploit the vulnerability,” Christopher Budd, a spokesman for the Microsoft Security Response Center, said in a entry on the team’s blog. “We firmly believe that releasing the update out of band is the best thing to do to help protect our customers.”

Budd said that Microsoft would release the patch on Monday at approximately 1 p.m. Eastern.

Two weeks ago, Microsoft confirmed a flaw in how Windows parses shortcut files, the small files displayed by icons on the desktop, on the toolbar and in the Start menu that launch applications and documents when clicked. By crafting malicious shortcuts, hackers could automatically execute malware whenever a user viewed the shortcut or the contents of a folder containing the malevolent shortcut.

The bug was first described in mid-June by VirusBlokAda, a little-known security firm based in Belarus, but attracted widespread attention only after security blogger Brian Krebs reported on it July 15. A day later, Microsoft admitted that attackers were already exploiting the flaw using the “Stuxnet” worm, which targets Windows PCs that manage large-scale industrial-control systems in manufacturing and utility firms.

Exploit code has been widely distributed on the Internet, and Microsoft and others have spotted several attack campaigns based on the bug.

One of those campaigns apparently tipped the scales toward an early patch.

The Microsoft group responsible for crafting malware signatures to defend customers using the company’s antivirus products, including the free Security Essentials software, said that an especially nasty malware family had added exploits of the unpatched shortcut flaw to its arsenal.

“Sality is a highly virulent strain … known to infect other files, making full removal after infection challenging, copy itself to removable media, disable security, and then download other malware,” wrote Holly Stewart of the Microsoft Malware Protection Center, on the group’s blog Friday. “It is also a very large family — one of the most prevalent families this year. “

Sality’s inclusion of the shortcut exploit quickly drove up the number of PCs that have faced attack. “After the inclusion of the [shortcut] vector, the numbers of machines seeing attack attempts combining malicious [shortcuts] and Sality.AT soon surpassed the numbers we saw with Stuxnet,” said Stewart.

“We know that it is only a matter of time before more families pick up the technique,” she added.

Other security researchers had spotted Sality exploiting the shortcut bug earlier this week. On Tuesday, Trend Micro reported that the shortcut vector was being used not only by Sality, but also by other malware clans, such as the Zeus botnet-building Trojan. Sigue leyendo

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