Daily Archives: 28 julio 2010

Intel’s Silicon and Laser Hook-Up Means Speedier Data Transfer, Reliant on Fiber

Imagine a world where it takes just one second to download a terabyte of data. Well, that world just got a little bit closer, with Intel’s breakthrough, known as silicon photonics, in data transfer methods. It works using a combination of lasers (wooh! Lasers!! And all that!!!) and chips to convert data into light signals, send them up a fiber optic cable, then convert the light signals back into its original data form. So does this really mean high-definition movie downloads in less than a second from iTunes? That, my dears, is a question for the FCC and the network providers, I’m afraid.

Is this the kind of technology which will benefit you, the consumer, or is it something whose goodness will only be felt by they, the companies? Well, it’s a bit of both, actually. First of all, however, there is no doubting the accuracy of the device–Intel claims that over 27 hours, one petabyte of data was transferred with zero error.

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Project will ‘virtually raise’ the Titanic with 3D map

A team is to make the most detailed survey ever of the Titanic, producing a 3D map of the ship.

RMS Titanic – the grandly-titled Salvor-In-Possession of the Titanic, has teamed up with Woods Hole Oceanographic Institution and the Waitt Institute for the mission.

Robot cameras will film sonar and video images of the ship and the debris field surrounding it, starting next month. When the imaging is complete, a 3D ‘map will be created and shown off by RMS Titanic’s parent company, Premier Exhibitions.

“The significance and scope of this mission, the team we’ve assembled to carry it out, and the breakthrough technologies being deployed will give people the opportunity to experience Titanic like never before,” says Chris Davino, Premier Exhibition’s CEO and president of RMS Titanic.

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Passing The Holy Milestone: How To Meet Deadlines

For too many projects, there comes a time when every action taken, every decision and sacrifice made, is spurred on by pressure to finish. Tempers seem to shrink along with the available days, talk about “high standards” gives way to “good enough,” and people realize that deadlines are aptly named. During the last-minute crunch, someone may well wonder, how did it come to this? Could it have been prevented?

Every Web project has deadlines. But not every designer or developer deals with them the same way.

[Offtopic: by the way, did you already get your copy of the Smashing Book?]
What Causes A Deadline To Break?

Because a deadline marks the end of a project, everyone involved in the project must understand the deadline’s role. Most projects follow a schedule or have an estimated date by which they must be completed. The concept is simple then: when the work takes longer than expected, deadlines get missed.

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Social and Location-Based Media Growing, LinkedIn Now Worth $2 Billion

Nevertheless, the study found that location-based marketing is a great way to target 19- to 35-year-old college-educated males who are influential among their friends and family.

LinkedIn May Now Be Worth More Than $2 Billion

LinkedIn (LinkedIn) may now be worth more than $2 billion, a new report suggests. Hedge fund Tiger Global Management recently acquired a one percent stake in the business social network for $20 million.

Social Media Use Growing Rapidly in the UK

An Ireland-based PR and social media firm has put out a video revealing some interesting stats about social media usage in the UK: 85% of the population is online; 64% have their own profiles on a social network, spending more than six hours on these networks every month; and nearly 60% of them read blogs.

Oldest Twitter User Dies

Ivy Bean, reputedly the oldest Twitter user in the world, has died at the age of 104.

Before her death, the great grandmother had attracted more than 55,000 followers on Twitter, whom she tweeted to about her favorite TV shows, the weather and the activities of the care home she resided in.

Further News

In other news, Amazon and Facebook have teamed up to improve the former’s recommendation engine, among other things; new scams are spreading on Facbeook; Old Spice’s YouTube campaign has roughly doubled sales of the company’s body wash products; and the Pirate Party is offering servers and hosting to Wikileaks following the release of secret documents related to the war between the U.S. and the Taliban in Afghanistan.

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Scaling Corporate SM Checklist

You’ve successfully passed through “phase 1″ of your company’s social media evolution where just a few expert voices represented your brand online. Now you are handing over the keys to a larger, more representative group of speakers. How can you make sure that this proliferation increases, not fragments, your impact online? How do you prevent someone going off the reservation? Through guardrails, governance, and training (oh my!). Here’s a checklist from basic fundamental to advanced degree… [Más…]

1. Employee Social Media Guidelines – You’ll have to keep revising them and they’ll never be complete, but without them, employees won’t know what they’re allowed to do, whether they’re a spokesperson for your company, etc. These are not one size fits all, but for a template or inspiration, check out Social Media Governance.
2. Corporate Social Media Strategy – You may remember a (small sample) report from earlier in the summer stating that more than half of companies actively engaging in social media had no strategy and no agreed upon success metrics. While you might be able to pull that off with a couple of voices online, it will not scale. A strategy will create the justification for future guardrails of what activities are in an out of bounds, roles and responsibilities, and success metrics. This is where you should also define what adding more voices online will accomplish for the company so that everyone knows why they’re getting involved
3. Cross-Functional SM Working Group – Whether you call yourselves a committee, task force, or the Bay City Rollers, you will need a cross functional internal working group to create and socialize strategy and policy as it evolves and to handle anything that pops up. For bonus points, don’t just include product, marketing, care and communications – you will benefit from talent acquisition, HR, and legal being consistently at the table as well.

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Non-Profits Know the Secrets of Social Media

Posted by Lauren Dugan Non-Profits are the most connected sector when it comes to social media. Not multi-billion-dollar corporations, not universities, not the governments of the world. At least those are the findings of a joint venture between Dr. Nora

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Safari Introduces Extensions with Version 5.0.1

Apple announced today the release of its latest version of Web browser Safari. Version 5.0.1 introduces Safari extensions as well as an extensions gallery, bringing the browser into sync with other leading browsers, such as Firefox, Chrome.

Extensions were initially added with the June release of Safari 5, but primarily for developer testing. This latest release brings extensions to the forefront, with the introduction of the extensions gallery.

The new version of Safari debuts with extensions by Twitter, The New York Times, Amazon and Bing, among others. The extensions bring real-time functionality and integration to the Web browsing experience. The Twitter extension, for example, will notify you of mentions of the website your currently looking at and allow you to tweet about that site with an automatically created short link. The Bing extension adds search, translation and other functionality directly to any page – simply highlight text and the extension goes from there.

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Gabriel Catalano

julio 2010
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