Archivos diarios: 26 julio 2010

COCA-COLA / BURN


Coca-Cola Logo.
Image via Wikipedia

Creative freedom leads to an intriguing trio of films…
On behalf of its energy drink, Burn, Coca-Cola Europe has formed a creative collaboration between Publicis Mojo, Sydney, Rumpus Room, London and Exit Films, Melbourne to launch a series of films showcasing the impressive talents of snowboarders, skateboarders and rappers, which will form the centrepiece of an integrated campaign this summer.

Video..

Launching online, three short filmsBurn, shown above, Peepshow and and Playground are being seeded online, starting in community channels, and released via www.mojothings.com to target European markets (according to The Inspiration Room). The respective directors – Garth Davis, Jonathan Hill and Glendyn Ivin – were given creative freedom to come up with the authentic and visually stunning series of films. Sigue leyendo

Google Makes Finding Places Easier on Android’s Google Maps App


Written by Mike Melanson

With nearly 1.5 billion mobile users estimated to be using location-based search and information services by 2014, it’s no secret that the race is on to take the lead in serving up local search results on mobile platforms. To that end, search engine giant Google has made efforts on multiple fronts, including its latest aggregation of mapping and business information, Google Places.

Today, the company announced an update to Google Maps for Android users that it says will offer “an even better way to find places nearby”.

android-google-maps-update-1.JPG

As Michael Siliski, the product manager for the Google Mobile Team, writes on the Google Mobile Blog, providing local search results has been a “continued focus” for the company and the addition of Google Places to the Android version of Google Maps is its latest offering.

On Android-powered phones with Google Maps 4.4, you’ll find the new Places icon in the app launcher with the rest of your apps. Press and drag it right onto your home screen to use it when you’re looking for a restaurant, shoe store, movie theater or any other type of local business. You’ll get a detailed list of all the nearest places and can choose one to learn more about it on its Place Page. Sigue leyendo

Tips for Effective Storyboarding


Animated fire
Image via Wikipedia
Author Joshua P.
If a picture is worth 1,000 words, how much could I get for a strip of eight?

Whether you’re working on an interactive project, commercial TV spot, animation, or indie filmstoryboards are an effective way to quickly tell a story, show an animation sequence, or describe a user experience. Storyboards are particularly effective at visually communicating action, timing of dialogue and voice-over, and camera movement in a scene. Early on in the production process, they are necessary to tell the story and communicate the concept. Later on, they serve as a guide to produce the final work – and they often include technical notes and markup. Detailed storyboards make sure everyone is on the same page and can often prevent major pitfalls that affect production and cost.

In this article you will learn how to create storyboards and present them. At the bottom of the post you’ll find free storyboard templates available for download. Sigue leyendo

Get My Red Paper: Socialize the Enterprise


by John Bell

red_papers2

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.”  This one is a bit long – almost 8000 words – not there is valor in length.  I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media. Sigue leyendo

Loyalty Programs Go Social


Posted by Neil Glassman

ondemand-logoLoyalty programs need to do more than just give customers rewards for making purchases. To be successful, they must to create emotional bonds with customers that foster continuing relationships. LoyaltyMatch OnDemand Social Loyalty is designed to improve upon the traditional tiered-based loyalty program model by taking advantage of the social incentives, interactions, gaming and word of mouth of social media.

After the jump — what you need to know about LoyaltyMatch OnDemand. Sigue leyendo

YouTube Easter Egg: Play Snake While You Watch


Posted by Megan O’Neill

YouTube Easter EggIf you’ve been banging your head against the wall, trying to figure out what to do in the precious time you have been waiting for your YouTube videos to load, your worries are over.  Over the weekend, a YouTube “Easter Egg” was discovered that lets users play the classic arcade game Snake from within the YouTube video player!

A video uploaded to YouTube last Friday by user iTyGuy32 has been spreading around the web for the last few days, showing YouTubers how to unlock the game of Snake on the video site.  As iTyGuy32 explains, the Snake Easter Egg works only in the new YouTube players.  To get the game going, simply hold down the “Left” arrow key on your keyboard while you are on the video page.  Sigue leyendo

5 Niche Online Social Networks With Real-World Effects


Posted by Lauren Dugan


There are so many small, niche social networks out there – for the college student, for the music lover, for the new mom – that it’s difficult to see how any of them can stand up to Facebook, the reigning king of social networks. However, maybe monthly active users is not the only metric we should be using to measure the success of a new social network. Instead, it’s possible that niche social networks will find their staying power in their offline call to action. As they cover many fewer topics than Facebook and other general social networks, the sites on this list are able to focus their networks on taking certain actions. Here are five niche social networks that mobilize their user base to do something, learn something, and be part of something in the real world. Sigue leyendo

How to Setup Google DFP on your Site – A Tutorial


You rely on an ad network like Google AdSense for serving ads but do you also accept direct advertising on your website? Or have you signed up with multiple ad-networks but, due to limited ad space on your site, will only like to run ads from the network that pays you the most money (read maximum CPM)?

google dfpIf you just said yes, Google DFP (DoubleClick for Publishers) could be an ideal solution for you. It is a free ad server from Google that lets you sell ad space on your website.

You may choose to run banner ads, text ads or even rich-media (like video and flash ads) through DFP. The tool, which was formerly known as Google Ad Manager, requires no downloads or installation and any website publisher can sign-up for the DFP program as long as they have an active Google AdSense account. Sigue leyendo

17 more countries get the iPhone 4 on Friday



Like a swart rider thundering across the forests of Saskatoon, the green plains of Europe and the misty steppes of Asia, the black iPhone 4 is entering Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland on Friday, adding to those countries’ already high happiness indices.

Not much more than that (I’m sure your local blogs will share with you the local prices in drachmas, pesos, pfennigs or whatever it is Sweden uses and we’ll put them here when we grab them) but get in line now. After all, World Cup is over so you guys have plenty of time.

Simon, our local Australian, reports that he expects it to cost “It’s usally about $1000 for the 32GB” and he is so happy but he told us “I wish it ran Android.” Dream on, Simon! Sigue leyendo

Doce consejos de SEO para webs corporativas


Para ser encontrado en la red de redes, es necesario estar presente en los motores de búsqueda. Esta ecuación, válida para cualquier sitio web, cobra especial relevancia en el caso de las webs corporativas, a menudo lastradas por la escasez de tiempo y recursos dedicados a la optimización SEO. El posicionamiento en buscadores de una página web empresarial puede, no obstante, mejorar significativamente aplicando los siguientes los siguientes doce consejos que publica Internet World Business: Sigue leyendo

How To Mobilize My Website: Best Tools To Convert Your Blog Into A Mobile Site


How do I mobilize my website? is probably a question you have already started asking. But after the initial curiosity, you have not found yet the time to think seriously about when and how you are going to convert your web site or blog into a mobile version that can be properly viewed on any iPhone, iPad or on any other modern smartphone. In this MasterNewMedia guide we have identified and reviewed all of the best tools and services out there, that can help you build or convert your blog into a full mobile site. Sigue leyendo

Working with Other Freelancers: The Power of Outsourcing


By: Kayla Knight

One person can only do so much, and therefore a business consisting of one person can only grow so much. Yet, many of us in this industry love to work alone; we love to call all of the shots and give ourselves full creative freedom. So how can a freelance business have the best of both worlds?

The Power of Outsourcing
Image credit: Office Now

The power comes from working with others, while still maintaining a one-man or one-woman operation. Working with other freelancers by outsourcing, or otherwise known as subcontracting can be a powerful source of business growth for any freelancer. In this post we’re going to discuss some of the benefits of working with others in the field, how to find others to work with, and how to successfully manage a freelancing business that may be actually run by multiple individuals.

The Benefits of Working With Others

All freelancers enjoy working on their own for one reason or another. For some, it’s to set their own hours. For others, it’s to work on the kind of things they want to work on. Then, for the introverts, a solo environment may just be more appealing. Whatever your reason, as freelancers we all take on the same challenges. Working with others in the field can combat these challenges – both the emotional and business related problems.

Combat Loneliness & Isolation…>>> Sigue leyendo

Making Money Designing Themes: What You Should Know


by Sacha Greif

Making Money Designing Themes: The Pros and Cons

Alongside my primary income stream, which is my web design freelance business, I’ve also been selling themes and templates for content management systems and publishing platforms like WordPress for close to two years now.

Although theme design can seem like the promised land for web designers and web developers — with some theme authors making tens of thousands of dollars from a single theme alone — it’s actually more like a gold rush: a chosen few hit it big, but only after putting in a lot of hard work.

Here is a short guide to help you decide if getting into professional theme designing is for you. Sigue leyendo

Five things you need to know about how people make decisions


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them.
Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Five things you need to know about how people make decisions

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before. Sigue leyendo

IT innovation: How to avoid being a one-hit wonder


How top IT organizations come up with bright ideas, time after time

By Mary K. Pratt

Computerworld – There were no big brainstorming sessions, rah-rah team meetings or executive committees convened to devise a plan to drive FiOS TV customers away from using call centers in favor of self-service ordering, the more cost-effective option.

Brainstorming
Image via Wikipedia

Instead, a junior programmer came up with the idea to build a click-to-order option that viewers could use instantly with their remotes. The programmer approached his manager and got the OK to build a prototype, which he delivered within months.The click-to-order feature, which started rolling out in 2007, boosted self-service orders from 5% to 55% in just one month, cutting costs and inspiring click-to-order uses in other areas of the FiOS lineup too.

“He hit a gold mine,” says Shaygan Kheradpir, CIO at Verizon Communications Inc.

Kheradpir says the junior programmer’s ability to run with an innovative idea wasn’t a fluke; Verizon’s IT shop is designed to enable that kind of innovation to happen again and again.

“The underlying mission for Verizon IT is to look for opportunities where IT can make a quantum leap in performance for the business,” Kheradpir says. Sigue leyendo

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