Creative freedom leads to an intriguing trio of films…
On behalf of its energy drink, Burn, Coca-Cola Europe has formed a creative collaboration between Publicis Mojo, Sydney, Rumpus Room, London and Exit Films, Melbourne to launch a series of films showcasing the impressive talents of snowboarders, skateboarders and rappers, which will form the centrepiece of an integrated campaign this summer.
Launching online, three short films – Burn, shown above, Peepshow and and Playground are being seeded online, starting in community channels, and released via www.mojothings.com to target European markets (according to The Inspiration Room). The respective directors – Garth Davis, Jonathan Hill and Glendyn Ivin – were given creative freedom to come up with the authentic and visually stunning series of films. Seguir leyendo “COCA-COLA / BURN”