Archivos diarios: 26 julio 2010

COCA-COLA / BURN


Coca-Cola Logo.
Image via Wikipedia

Creative freedom leads to an intriguing trio of films…
On behalf of its energy drink, Burn, Coca-Cola Europe has formed a creative collaboration between Publicis Mojo, Sydney, Rumpus Room, London and Exit Films, Melbourne to launch a series of films showcasing the impressive talents of snowboarders, skateboarders and rappers, which will form the centrepiece of an integrated campaign this summer.

Video..

Launching online, three short filmsBurn, shown above, Peepshow and and Playground are being seeded online, starting in community channels, and released via www.mojothings.com to target European markets (according to The Inspiration Room). The respective directors – Garth Davis, Jonathan Hill and Glendyn Ivin – were given creative freedom to come up with the authentic and visually stunning series of films. Sigue leyendo

Google Makes Finding Places Easier on Android’s Google Maps App


Written by Mike Melanson

With nearly 1.5 billion mobile users estimated to be using location-based search and information services by 2014, it’s no secret that the race is on to take the lead in serving up local search results on mobile platforms. To that end, search engine giant Google has made efforts on multiple fronts, including its latest aggregation of mapping and business information, Google Places.

Today, the company announced an update to Google Maps for Android users that it says will offer “an even better way to find places nearby”.

android-google-maps-update-1.JPG

As Michael Siliski, the product manager for the Google Mobile Team, writes on the Google Mobile Blog, providing local search results has been a “continued focus” for the company and the addition of Google Places to the Android version of Google Maps is its latest offering.

On Android-powered phones with Google Maps 4.4, you’ll find the new Places icon in the app launcher with the rest of your apps. Press and drag it right onto your home screen to use it when you’re looking for a restaurant, shoe store, movie theater or any other type of local business. You’ll get a detailed list of all the nearest places and can choose one to learn more about it on its Place Page. Sigue leyendo

Tips for Effective Storyboarding


Animated fire
Image via Wikipedia
Author Joshua P.
If a picture is worth 1,000 words, how much could I get for a strip of eight?

Whether you’re working on an interactive project, commercial TV spot, animation, or indie filmstoryboards are an effective way to quickly tell a story, show an animation sequence, or describe a user experience. Storyboards are particularly effective at visually communicating action, timing of dialogue and voice-over, and camera movement in a scene. Early on in the production process, they are necessary to tell the story and communicate the concept. Later on, they serve as a guide to produce the final work – and they often include technical notes and markup. Detailed storyboards make sure everyone is on the same page and can often prevent major pitfalls that affect production and cost.

In this article you will learn how to create storyboards and present them. At the bottom of the post you’ll find free storyboard templates available for download. Sigue leyendo

Get My Red Paper: Socialize the Enterprise


by John Bell

red_papers2

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.”  This one is a bit long – almost 8000 words – not there is valor in length.  I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media. Sigue leyendo

Loyalty Programs Go Social


Posted by Neil Glassman

ondemand-logoLoyalty programs need to do more than just give customers rewards for making purchases. To be successful, they must to create emotional bonds with customers that foster continuing relationships. LoyaltyMatch OnDemand Social Loyalty is designed to improve upon the traditional tiered-based loyalty program model by taking advantage of the social incentives, interactions, gaming and word of mouth of social media.

After the jump — what you need to know about LoyaltyMatch OnDemand. Sigue leyendo

YouTube Easter Egg: Play Snake While You Watch


Posted by Megan O’Neill

YouTube Easter EggIf you’ve been banging your head against the wall, trying to figure out what to do in the precious time you have been waiting for your YouTube videos to load, your worries are over.  Over the weekend, a YouTube “Easter Egg” was discovered that lets users play the classic arcade game Snake from within the YouTube video player!

A video uploaded to YouTube last Friday by user iTyGuy32 has been spreading around the web for the last few days, showing YouTubers how to unlock the game of Snake on the video site.  As iTyGuy32 explains, the Snake Easter Egg works only in the new YouTube players.  To get the game going, simply hold down the “Left” arrow key on your keyboard while you are on the video page.  Sigue leyendo

5 Niche Online Social Networks With Real-World Effects


Posted by Lauren Dugan


There are so many small, niche social networks out there – for the college student, for the music lover, for the new mom – that it’s difficult to see how any of them can stand up to Facebook, the reigning king of social networks. However, maybe monthly active users is not the only metric we should be using to measure the success of a new social network. Instead, it’s possible that niche social networks will find their staying power in their offline call to action. As they cover many fewer topics than Facebook and other general social networks, the sites on this list are able to focus their networks on taking certain actions. Here are five niche social networks that mobilize their user base to do something, learn something, and be part of something in the real world. Sigue leyendo

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