Creative freedom leads to an intriguing trio of films…
On behalf of its energy drink, Burn, Coca-Cola Europe has formed a creative collaboration between Publicis Mojo, Sydney, Rumpus Room, London and Exit Films, Melbourne to launch a series of films showcasing the impressive talents of snowboarders, skateboarders and rappers, which will form the centrepiece of an integrated campaign this summer.
With nearly 1.5 billion mobile users estimated to be using location-based search and information services by 2014, it’s no secret that the race is on to take the lead in serving up local search results on mobile platforms. To that end, search engine giant Google has made efforts on multiple fronts, including its latest aggregation of mapping and business information, Google Places.
Today, the company announced an update to Google Maps for Android users that it says will offer “an even better way to find places nearby”.
As Michael Siliski, the product manager for the Google Mobile Team, writes on the Google Mobile Blog, providing local search results has been a “continued focus” for the company and the addition of Google Places to the Android version of Google Maps is its latest offering.
On Android-powered phones with Google Maps 4.4, you’ll find the new Places icon in the app launcher with the rest of your apps. Press and drag it right onto your home screen to use it when you’re looking for a restaurant, shoe store, movie theater or any other type of local business. You’ll get a detailed list of all the nearest places and can choose one to learn more about it on its Place Page.