Archivos diarios: 14 julio 2010

Testing the Android Waters



By NICK BILTON

DESCRIPTION

Matthew Staver/Bloomberg News and Nati Harnik/Associated Press Eric Schmidt, chief executive of Google, holding an iPhone in 2008 and an Android phone in 2010.

I’ve seen it a thousand times: Sit down for coffee or a meeting and those in attendance automatically reach for their cellphones and place them on the table. It’s almost like a subconscious signal that says ‘I’ll be sitting here for a while.’

Several years ago, the phones splayed out in front of me tended to be a mishmash of shapes and sizes: flip phones, clamshells, candybars and sliders. But then these phones started to be replaced by something else, a slick phone with a glossy screen, curved black or white back and the precise incision of an Apple logo: iPhones.

Recently, the mobile buffet has been changing again. This time, some iPhones are being replaced by a family of cellphones running Google’s Android operating system. Sigue leyendo

Sony, News Corp. extend tradition of watching the news in public


By Robert Klara

SonyAt a time when millions of New Yorkers prefer to listen to their news (or news podcasts) within their own personal digital cocoons, it’s worth remembering that the biggest media events of the 20th century were consumed collectively, in crowds, while we stood on the sidewalk.
When Allied troops stormed the beaches of Normandy on June 6, 1944, thousands of people found out by watching the famous “Zipper” in Times Square. And in February 1962, when John Glenn became the first human to orbit the Earth, 4,000 people packed the floors of Grand Central Terminal on 42nd Street to watch the event on a 12-by-16-foot screen that CBS had set up over the ticket counter. People could just as easily have gotten this news from newspapers, radio or (in Glenn’s case) TV, but there’s something about sharing the news with a crowd that helps to stamp it on our national consciousness. Sigue leyendo

The Top 12 Celebrity Marketing Articles from Sex, Brands & Rock’n’Roll


by jeremywaite

Over the past 6 months I’ve lost a lot of sleep writing some great content for my book “Sex, Brands & Rock’n’Roll”.  A brief look over the proofs reminded me of some great posts you may have missed. Enjoy…

  1. Marilyn Monroe : Marketing the Greatest Sex Symbol of All Time
  2. Be Like Che Guevara : Start a Revolution in Your Business
  3. The Ramones, U2, Take That, Joy Division & Lady Gaga on Branding
  4. How Will JFK’s Name Be Remembered?
  5. 8 Reasons Why We Are So Obsessed With Celebrity
  6. How to Build a Superstar Brand like Michael Jordan
  7. Why Einstein Was NOT a Genius
  8. Are Size 16 Supermodels like Crystal Renn a Step Too Far?
  9. Why Didn’t Walt Disney Believe in Recessions?
  10. Why Does Patti Smith STILL Inspire Everyone?
  11. Tiger Woods To Climb Mount Everest
  12. If Your Product Was Amazing, You Wouldn’t Need to Pay for Advertising
Jeremy Waite   |   www.jeremywaite.co.uk
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The Best Tools for Annotating Web Pages


highlighterYou are reading a web page, say a news story on the CNN website, and would like to share it with your friend. The article is interesting but a bit long and therefore there’s a possibility that your ‘busy’ friend may skip the stuff that you really want him to read.

In the good old days of paper, you could have used an highlighter pen to mark the important lines but now that the text has gone digital, so have the highlighter pens. Let’s look at some of the best tools that let you add highlights and text annotations to web pages without installing any software.

One of the easiest tools for adding annotations to public web pages is the Awesome Highlighter.

Highlight Web Pages Sigue leyendo

21 Social Lessons from 100+ Events


Rochester AMA 2
Originally published in MediaPost’s Social Media Insider

Want to know how to get invited to speak at events, get tweeted, and not come off like a jerk afterwards? I’m sure there’s a self-help book here waiting to happen, but in the meantime I’ve got just the column for you.

After a madcap June filled with conferences, I jotted down over 100 lessons that I learned from speaking at over 100 events the past few years. Many conferences have been about social media, which makes sense given that the only club membership cards I’ve ever owned have been for Social Media Club and Lego Club (the latter was when I was ten, I swear). Even for the other events, social media has played a noticeable role, especially as I started speaking right around when blogging was catching on.

Many of the lessons I’ve learned involve social media in particular. If you’re speaking at, running, or even attending events down the road, perhaps a few of these will come in handy. Sigue leyendo

¿eCommerce o experiencia online?


Leí con mucho interés hace unos días un post de Mau Santambrosio que habla de la nueva generación del eCommerce y el desafío que representa esta nueva oportunidad para las marcas.

No puedo que estar totalmente de acuerdo con el punto de vista de Mau; una vez pasada la euforia (de algunos) y el escepticismo (de otros), el hábito de la compra online está cada vez más arraigado en nuestras “costumbres 2.0″. Los consumidores estamos apreciando cada vez más a las ventajas de la compra por internet, gracias en parte a la aparición de nuevos mecanismos “sociales” que nos guían en el proceso de compra, generando aquella sensación de “confianza” (real o ficticia) que hasta ahora había diferenciado la compra online de la experiencia física de acudir al punto de venta.

Es así cómo las recomendaciones de otros usuarios, la puntuación, los comentarios, la presencia en distintas redes sociales, la “conversación” a través de internet de las marcas con sus consumidores están cada vez más complementando con “emociones” una experiencia que empezó de una forma totalmente impersonal y fría. Sigue leyendo

Francia revoca el derecho de Google de vender marcas en Adwords


El tribunal supremo francés revocó la sentencia de la corte europea de justicia al afirmar que Google es responsable de la venta de enlaces patrocinados en las búsquedas relativas a marcas mediante su sistema Adworks.

Este pronunciamiento va en contra de los dictados por Europa, que considera que el buscador cuanta con el derecho a vender espacios asociados a las enseñas, hecho que provocó la protesta de Luis Vuitton, que alega que su nombre se vincula a falsificaciones y a la competencia. Sigue leyendo

Cinco ventajas y cinco desventajas de Facebook como herramienta corporativa


Cuando hablamos de marketing en redes sociales, resulta imposible pasar por alto Facebook. Ninguna marca quiere permanecer al margen del fenómeno provocado por la compañía de Mark Zuckerberg. Sin embargo, Facebook no lleva aparejadas sólo ventajas, sino también algunos inconvenientes. Entre los puntos a favor de la famosa red social, la revista Horizont enumera los siguientes:

1. Cercanía al cliente
Facebook propicia el diálogo directo entre empresa y cliente, lo cual se traduce en autenticidad y credibilidad.

2. Propaganda boca a boca
Los usuarios de Facebook se implican en las campañas promocionales de las empresas y en este sentido contribuyen a difundirla entre otras personas. Es decir, la red social de Mark Zuckerberg fomenta la viralidad…
(Continua)
Sigue leyendo

Adidas ha multipicado por 20 sus ventas gracias a la camiseta de “la Roja”


Ser la marca deportiva que viste al equipo nacional ha sido todo un acierto y un gran negocio para Adidas. Antes de terminar el año ha multipicado por 20 sus ventas habituales en todo el mundo, mientras que antes de la Eurocopa la media anual no superaba las 50.000 e incluso tras ella el volumen alcanzado fue mucho menor que en este Mundial.

Las camisetas de “la Roja” se venden a 70 euros en los establecimientos comerciales y en muchos de ellos ya se encuentran agotadas. Adidas imprimió antes de la final 100.000 camisetas de una serie conmemorativa de la Selección, arriesgándose a que ésta perdiera. Sin embargo, no fue así y de hecho los jugadores las llevaron puestas en la celebración en Madrid. Sigue leyendo

4 Dangerous Mistakes Web Designers Make When Presenting Content


Everybody these days knows that content is king. No website ever sold anything without content to persuade its readers to buy. And it’s the job of the web designer to present that content as effectively as possible.

Unfortunately, presenting content to sell well is kind of glossed over in web design school. Most designers don’t know a lot about it. In fact, most designers don’t even know they don’t know. And nowhere is this more evident than on their own websites.

Mistakes Web Designers Make When Presenting Content
Image credit: Abd Al-Raham Al-Terkit

Today, I’ll run through four of the major content presentation mistakes freelance web designers often make – errors which can kill the effectiveness of your site’s content. By learning about these mistakes, you can not only avoid them yourself and get better returns from your own website, but you can also provide a lot of extra value to your clients by advising them on these issues. And if you take the time to learn further, you’ll have the ability to really set yourself apart as a designer.

The Four Mistakes

  1. Taking up valuable headline space with a “GFI”.
  2. Setting main content at sizes smaller than 16px.
  3. Using too many pages.
  4. Leaving readers hanging.

Let’s get right into it, and take a look at why these things can scuttle an otherwise promising site…and more! Sigue leyendo

Apple Acquires Mapping Company Poly9


Written by Mike Melanson

The word this morning from AppleInsider is that Apple “recently” purchased mapping company Poly9. The company produced a lightweight, Web-based 3D globe similar to Google Earth and now some are speculating that an “Apple Earth” is on the way.

While Google Maps is currently the default on Apple’s mobile devices, there’s one thing for sure – Poly9′s Flash-based globe is not likely to find its way onto the devices.

Business Insider’s Jay Yarrow says that “it looks like this was an acqui-hire for talent” and that Apple “could be hiring Poly9 to help build a map product for the iPad and iPhone so Apple doesn’t have to rely on Google Maps.”

Right now, AppleInsider has said that neither Apple nor Poly9 has confirmed an acquisition and no other details are available. The initial report (via Google Translate) said that Poly9′s offices have been closed – as has its website – and that all but two employees have moved to Silicon Valley. Sigue leyendo

10 Android Apps Every Web Designer Should Know About


Rob Thomas  

10 Android Apps Every Web Designer Should Know About

With the dominance of Apple’s iPhone in the recent years, Google’s Android OS seems to have been left in its shadows. However, this is only because the iPhone was released long before any Android device. Nevertheless, as the popularity of Android grows (and its growth is staggering) so does its range of apps.

In this article are the top 10 Android apps for people who make websites, enabling them to be productive whilst on the go… Sigue leyendo

Comunicación de alto impacto con Programación Neuro Lingüística


Programacion-neuro-linguistica-y-comunicacion-de-alto-impactoBill Clinton y su estudiado carisma. Nelson Mandela y la templanza que destella a través de su misericordiosa sonrisa. El pragmatismo y claridad en la concreción de objetivos de Henry Kissinger. El Premio Nobel de medicina Jonas Salk y su forma de vincular a su equipo de científicos desde la palabra y el ejemplo. Woody Allen y el humor más serio para hacer llegar su mensaje. Keith Richards y su estilo Rolling Stone que todavía sigue vigente. La comunicación no verbal de Guillermo Vilas. La sensatez -además de la santidad- del Dalai Lama. La Princesa Lady Di y su increíble magnetismo con los medios. A todos ellos los une el talento, la trascendencia, éxitos y muchas condiciones más. Y todos ellos también comparten el haber sabido desarrollar una comunicación de alto impacto. Sigue leyendo

5 Tips for Managing Your Company’s Brand on the Web


Jennifer Van Grove

Laptop Branding ImageBrand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook.

Here we’ll give you an inside look at the strategies of avant garde industry leaders who’ve spent years figuring out how to move beyond social media hype and implement practical management practices into their daily work routines.

Brad Nelson, Jeremy Thum, Joel Price, Joel Frey and Bowen Payson are all marketers behind big brand names. They’ve done the dirty work. Their lessons and words of wisdom range from finding ways to unify digital assets to knowing your niche, and each tip should be heeded by those looking to follow in their footsteps.


1. Let Someone Else Say It


Starbucks is at the forefront of mastering the social web. The company is one of the most popular brands on Facebook, is adept at social media to drive foot traffic to stores, is a beta tester for Twitter’s Promoted Tweets platform and was the first big brand to offer a nationwide Foursquare special.

Product Manager Brad Nelson is often the genius behind the company’s online and social media initiatives, he’s also the primary person behind the brand’s very popular Twitter account. Much of his day-to-day responsibilities involve online brand management, and as such he’s learned that sometimes the best way to say something on the social web is to, “have someone else say it.”

Nelson advises other brands to take the same course of action. “If you can find a tweet, photo or blog post that says what you’re trying to say then use that instead of writing it yourself. It does a couple of great things. Your readers will see it as an external validator, so they’ll be more likely to respond than they would if it was a billboard on the side of the road. It also makes the original author happy. Everyone wants to see their content get exposure.”

In fact, Nelson says that he tries to “find things to retweet every day.”

Recently the coffee retailer started a Treat Receipt promotion; customers that purchase coffee during the day can return after 2 p.m. for a $2 grande cold beverage. Of course, Twitter is proving to be a great medium to promote the campaign, and Nelson is employing his own strategy by retweeting tweets like this one from @jaredbtaylor: “This whole go to @Starbucks before 2 pm and get a $2 grande drink after 2 thing is pretty sweet.”


2. Unify Digital Properties… Sigue leyendo

Facebook’s Open Graph and Like Button are Going Mobile


Stan Schroeder

Facebook LogoFacebook’s Open Graph, the platform that extends and spreads Facebook’s social network throughout the web, is going mobile, according to Facebook’s Head of Mobile Products Eric Tseng.

At the MobileBeat 2010 conference in San Francisco, Tseng said that Facebook (Facebook) “really sees mobile as the future,” and that we can expect to see Facebook’s “Like” buttons in mobile applications soon.

Tseng used geolocation as an example to illustrate the power of the mobile Open Graph. If you were to walk near a coffee shop and get a location-aware notification that there’s a happy hour going on there, you’ll probably be even more inclined to visit it if the notification comes bundled with recommendations from your Facebook friends… Sigue leyendo

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