SINGAPORE – Burger King has named Publicis as its agency-of-record in Singapore, beating Euro RSCG and Saatchi & Saatchi to the business.
Publicis Singapore will take full responsibility for the marketing of all Burger King’s products, effective immediately.
Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved.
Commenting on Publicis Singapore’s appointment, Eric Foo, general manager, Burger King Singapore, said: “Publicis is a top agency with experience in the retail space and its appointment is one of our key initiatives to prepare Burger King for its next stage of growth in Singapore.” Sigue leyendo
Headed out to do some shopping and looking for a few good deals? Thanks to the proliferation of smartphones and their accompanying mobile applications, the ability to access geo-targeted coupons from nearby merchants on your 
La situación del marketing y la publicidad actual en que las marcas pueden crecer o caer a raíz de un tweet de 140 caracteres, algo que inestabiliza incluso a las multinacionales más importantes, no se ajusta a las pequeñas empresas con pequeños presupuestos. Ad Age Insights ha encuestado a los bloggers de Ad Age’s Small Agency Diary, líderes mundiales de los pequeños clientes pero con grandes preocupaciones. A partir de cinco preguntas sobre cómo medir el retorno de inversión, utilizar los social media, hacer presupuestos para los planes de marketing o qué habilidades y capacidades hay que buscar en una agencia, explican cómo los propietarios de las pequeñas empresas pueden determinar los mejores planes que se ajusten más a sus necesidades. 
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Consolidate Comments from Twitter, Facebook, Digg and More
The widget, which can be integrated into practically any website with a few lines of Javascript code, pulls in comments and reactions to posts from across the web. That means, in addition to seeing a real-time sampling of recent comments on a site, it also pumps in data from Twitter, Digg and other social networks.
What’s nice about this approach to real-time reaction data is that publishers can customize what content appears and from what sources. For instance, a publisher can set up a site-wide recent comments widget which would show all site activity across the web, or it can keep the widget focused on a particular section.
Furthermore, the types of comments that are filtered in can also be customized. If you want to bring in comments on the site, but not reactions on Digg or RT’s on Twitter, you can do that as well. Sigue leyendo →
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