Archivos diarios: 23 junio 2010

5 Things Customer Care People Wish Marketers Understood


imb_socap_wordle450Earlier this week I had the chance to present at one of the largest annual meetings of customer care professionals in the world, the SOCAP International Symposium. SOCAP stands for the Society of Customer Care Professionals, and among other things, its members include the folks in charge of running call centers, managing customer response teams and sometimes branching into running loyalty programs as well. If marketing is all about the outward appearance of a brand and perception, then customer care (more than any other group) is focused on the reality of what your brand actually is. Sigue leyendo

How to Design a Clean Business Website with Photoshop


How to Design a Clean Business Website with Photoshop

The focus of this template is on a design agency that offers a range of web-based services. The primary aim of the page we’re designing, therefore, is to promote what the business does and what services they provide.

This is the first part of a tutorial on building a clean business website. This first part will focus on creating the design in Photoshop, and in the second part, will focus on converting the PSD outcome to a working XHTML template.

“Clean Business Website” Series

10 Post-Interview Reflections


After an interview, it’s important to take a lot of deep cleansing breaths and reflect about the “process.”  If you’ve been at a job search for a while, really excited about this particular position or just aren’t sure how to gauge your performance, use these questions as a guide. More importantly, use your answers to become the better, smarter candidate:

  1. Did you feel comfortable during the interview?
  2. Which questions could you have answered better?
  3. Where were you successful?  And not so much?
  4. Were there awkward silences?
  5. Were you able to demonstrate your understanding of the organization?
  6. How was your conversational style?
  7. Did the interviewer ask questions that you couldn’t answer?
  8. Did the interviewer have any concerns about your work history, candidacy or skills?
  9. Were you able to ask questions at the end about the organization or position? If so, were the answers helpful?
  10. Would you do anything differently next time? Or say something different? Sigue leyendo

Gamelearn desarrolla videojuegos para directivos


Por Javier Martín

navierosHasta ahora habíamos oído hablar de juegos online para enseñar a niños o jóvenes en distintas materias, esta idea la lleva mucho más allá la empresa Gamelearn al aplicarla a la formación de directivos en negociación y resolución de conflictos.

Gamelearn se basa en el “learning by doing” y trabaja para emular la formación presencial. En un curso presencial de negociación los alumnos negocian, mientras que en la versión clásica de e-learning sólo leen sobre negociación. Con un videojuego se puede conseguir que el usuario sienta que negocia con diferentes personajes, saber si lo han hecho bien o mal y explicarles como pueden mejorar. Todo esto desarrollado sobre su primer videojuego llamado Navieros. Sigue leyendo

VLC 1.1 incluye aceleración por hardware, soporte a WebM y extensiones


Por @marcosesperon

vlc1.1 VLC 1.1 incluye aceleración por hardware, soporte a WebM y  extensiones

Con el paso del tiempo VLC se ha ido convirtiendo en uno de los mejores reproductores multimedia. Independientemente de la plataforma que utilices (Windows, Mac o GNU/Linux) este reproductor estará disponible y reproducirá prácticamente la mayoría de los formatos de vídeos más comunes.

Tras dos meses de versiones beta hoy está disponible para su descarga la versión final 1.1.0, con interesantes novedades relacionadas con la alta definición, el streaming vía web y la posibilidad de cargar extensiones. Sigue leyendo

Schick, Vevo Ink Sponsorship Deal


- Elaine Wong
Schick Hydro, an Energizer brand, has signed on as the exclusive launch sponsor of a new channel showcasing emerging artists on entertainment site Vevo.

“The Next Wave,” as the channel is called, went live on Vevo this week, and features original programming from Boston-based electronic pop band Passion Pit. Over the next few months, “The Next Wave” will promote music from a variety of genres, including rock, alternative, hip-hop and R&B, said David Kohl, Vevo’s evp of sales and customer operations.

“This is the first-ever programming channel on the Vevo platform that celebrates emerging music, aggregating the industry’s hottest developing acts across multiple genres,” Kohl said. Schick and Vevo are partnering through the end of this year.

The deal will allow Schick Hydro to tap into new ways of marketing its razor, which hit shelves in April and is being positioned as a “breakthrough” in male grooming. Energizer describes it as the “most thoroughly tested, highest-rated products in the brand’s 88-year history,” with new features like a flip trimmer, advanced hydrating gel reservoir and skin guards. An ad, now running, shows a boxer and a soccer player experiencing a “blast of hydration.” In each of the scenarios, a blast of water literally hits the men in the face. The tagline is, “Free your skin.” (Meanwhile, Procter & Gamble has introduced the Gillette Fusion ProGlide, which also aims to deliver a closer shave, according to ads.)

Schick Hydro’s target demo is 18- to- 34-year-old males, which is why partnering with Vevo made a lot of sense, said Dan Kinton, Schick’s senior brand manager. “Men have [many] media and entertainment options at their disposal, and can often be distracted, so we needed a platform that integrates the brand’s message in a way that’s not interrupted,” Kinton said. Schick Hydro’s core target is interested in “learning about music discovery and new artists and bands,” he added.

Energizer spent $5 million since April advertising Schick Hydro, excluding online, per the Nielsen Co. The razor brand worked with MEC:Access, the entertainment and sports partnership arm of media agency MEC, to broker the deal. Other partners who participated in the launch include Amplitude Marketing Group in Newtown, Conn.

In addition to Vevo, Kinton said the brand will continue to explore cutting-edge digital channels to market its razors. One example is “Clean Break,” an unscripted Web series launching next week on the Sony Pictures Entertainment-owned online video network, Crackle. The plot involves two tour guides who travel the country in pursuit of “the hottest action water sports and coolest locals-only experiences,” per Energizer. Through Facebook and other social nets, the brand is allowing consumers to shape the storyline.

http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i8478aa36e7502a2b26e46e1132472b72

Enhanced by Zemanta

Design Thinking – Tools to talk with business


Think design and Tools

The world is turbulent and things seem unexpected. Hence we feel the need to sit around a campfire conceptual and exchange stories. This ancient technology of storytelling reappears again to help solve problems.

Tim Brown says that the two main tools of design thinking are the prototypes (which produce ideas fast enough to fail and learn) and storytelling (things to be deployed with the sale of compelling narratives).

When we talk about prototyping we must think that it requires a change of mind because it makes you wonder:

Sigue leyendo

Web Languages: Decoded


by Alexander Dawson

Web Languages: Decoded

Those of us who have become well seasoned to the dyslexia-inducing array of web languages often overlook the diversity and additional interactivity we can gain by learning another language or two.

Perhaps you are a beginner trying to understand what you need to spend time learning, or perhaps you’re an experienced individual looking for something new to play with.

Whichever situation applies to you, this article aims to underline the various languages at your disposal and where they fit in the puzzle.

It should be an interesting ride and seasoned experts may find languages they’ve not yet encountered! Sigue leyendo

Fantastic Roach Paper Art by Cliff Maynard


Cliff Maynard is a 38 year old male artist from Pittsburgh, United States. He is a maestro in Chronic Art, or — to be more specific — Roach Paper Art. Unusual but true, he uses unrolled roaches for his designs. His work is very original because his concept is unique and he has experimented with portraits from Jesus Christ to Bob Marley. The result is truly remarkable. Maybe that’s the reason why his art work always seizes attention. You can find more information about the artist and his work on Cliff Maynard’s website.

Roach Paper Art

Bob Marley

Bobmarley in Fantastic Roach Paper Art by Cliff Maynard

Jimi Hendrix

Jimmyhendrix in Fantastic Roach Paper Art by Cliff Maynard

Sigue leyendo

Building A Cross-Cultural Web Design For A Wider Audience


Thanks to the democratizing influence of the internet, the world is becoming a smaller place. This doesn’t mean, though, that the world is becoming a more homogenous place – on the contrary, the more people go online, the more the web becomes a tasty Gumbo of multilingual pages. In fact, right now native English speakers account for less than one third of all web surfers, and that percentage is going to become less and less with time.

Building A Cross-cultural Web Design For A Wider Audience
Image credit: gabeisbored

This means that when it comes to building websites, designers now have to take more into account than simply following current design trends and optimizing for search engines – you should be taking into account the full range of people who’ll be accessing your site. Sigue leyendo

Graphic Design Theory: 50 Resources and Articles


General Design Theory

Graphicdesign1 in Graphic Design Theory: 50 Resources and  Articles

There are a lot of general design theories and principles out there that apply to all forms of design, whether in digital or print mediums. These include things like balance and scale, as well as more abstract topics like emotion and what makes for “good” design.

The Principles of Design
This article from Digital Web Magazine covers the basics of design theory, including balance, rhythm, proportion, dominance, and unity. It’s fully illustrated and makes each principle easy to understand.

Principlesofdesign in Graphic Design Theory: 50 Resources and  Articles

Graphic Design Theory?
This article from the AIGA archives offers a broad discussion of graphic design theory, offering guidance for designers on a host of topics, including their place within the current DIY culture.

How Good is Good?
This article from Typotheque talks about good design in relation to what the design is for, especially in relation to non-profit causes. There’s a heavy dose of ethical considerations here, as well as some practical information on what makes a good design.

Can Graphic Design Make You Cry?
This article from Design Observer discusses the question, “How…could you make design that communicated to human beings and deliberately drain it of all human content?”

Ten Graphic Design Paradoxes
This article discusses ten of the most common statements or opinions about graphic designers (or said by graphic designers) that are contrary to accepted wisdom. Included are things like “For designers, verbal skills are as important as visual skills,” and “I’m a professional: I know best.”

Graphicdesignparadoxes in Graphic Design Theory: 50 Resources and  Articles Sigue leyendo

Principios para la Viralidad


Interesantes y recomendables  principios publicados como la base sobre la que se sustenta la capacidad  viralización en la red. “Cualidades universales que todos los virales de éxito tienen en común”.

1. El contenido es todo.

El contenido en la red es lo fundamental, ¿Por qué alguien va a querer  visitar una web si no hay nada interesante o entretenido para ver? El contenido es el alimento que, además, deber ir bien presentado y empaquetado. En general hay dos tipos de contenido: el contenido editorial bajo la supervisión de un curator (las versiones online de diarios y páginas oficiales, institucionales, de empresas,  de marcas…) y el contenido generado por los propios usuarios (blogosfera y redes).

2. Simplicidad.

Contenido de significados “universales”, facilmente decodificable. En general el tono humor y positivo funciona mejor, es más cercano, contra más fácil de digerir sea más gente enviará el contenido a sus otros.

Además otro requisito en este punto es un diseño intuitivo que facilite la navegabilidad e interactuación, para ello tenemos a nuestro alcance muchas herramientas de personalización (DIYtools) y sobretodo habilitar las herramientas de viralidad y que sean bien visibles. Sigue leyendo

Understanding the New Breed of Reflexive Consumer


García Ruiz, P.; Rodríguez Lluesma, Carlos
Publisher: Routledge
Original document: Reflexive consumers: A relational approach to consumption as a social practice
Year: 2010
When the strength of your company’s brand is the key factor in its market position, understanding the way consumers think and behave is absolutely crucial. But such a task is easier said than done. For well over a century, economists and other social scientists have endeavored to explain, with varying degrees of success, what it is that actually makes consumers tick.

Classical economists were among the first to do so, arguing that our only real motivation as consumers is to maximize utility. Their model, however, fails to account for the meaning that we bestow on our relationship with the goods we buy. It may help explain why we buy a car, but sheds no light whatsoever on why we prefer a BMW over an Audi, or a Renault over a Peugeot. Sigue leyendo

Building Brands With The Senses


480_kelloggs-productsMost marketing plans appeal to only two senses: sight and hearing. Why so limited? How come almost all marketing and brand building concentrates on two senses when we know appealing to all five is likely to double brand awareness and strengthen the impression a brand leaves on its audience?

Several surveys document our olfactory sense as probably the most impressionable and responsive of the five senses. Smells invoke memories and appeal directly to feelings without first being filtered and analyzed by the brain, which is how the remaining four senses are processed. We all recognize and are emotionally stimulated by, say, the scent of freshly cut grass, brackish sea air, or the perfume of roses. I’m convinced any car lover drinks in the smell of a new car. Sigue leyendo

Consumo Consciente: La verdadera Revolución


Para una marca comercial, ser “Social” no debe ser sólo estar presente en Facebook o Twitter y tener un Community Manager.

Ser “Social” representa un cambio de actitud y de visión estratégica trascendental que afecta de manera crítica a la organización, la comunicación y al negocio futuro de la compañía.

Los cambios en la comunicación que estamos empezando a experimentar con los “Social Media”, no son más que la punta del iceberg de los profundos cambios en el comportamiento social y por lo tanto en el mercado, a los que ya estamos asistiendo. Sigue leyendo

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

MarketingActivo

el mundo del marketing se activa para ti

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

contact: ralucastoica23@gmail.com

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Tecnología - Internet - Redes Sociales - Entrepreneurship - Música - Economía - Innovación

Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

Fortune's tech team offers analysis and perspective on the world's most important developments.

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Diario de sueños, cuentos, poesías y una novela en proceso

TechCrunch

Startup and Technology News

Unencumbered by Facts

Taking unsubstantiation to new levels

Carlos Cordero

Blog de tecnología

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

Matt on Not-WordPress

Stuff and things.

BLOGTEC

Noticias de Tecnologia.

Talento en Expansión

Tendencias y Mejores Prácticas en la Gestión de Personas de la Empresa 2.0

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Escuela de Dinero

El mejor Sitio en Español sobre lo básico para entender el Dinero y sus matemáticas relacionadas.

Intentando dejar huella...

...en cada uno de los visitantes

Ideas Para la Clase.com

Portafolio de experiencias en la clase de español para Middle School.

littlegreybox

Travel & Lifestyle Blog

déborah rueda

Un sitio más pero diferente sobre marketing on line

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

Think Creative Idea

Marketing, publicidad, web y negocios

Social Media y más

Social Media, Redes Sociales, Marketing, SEO

The Coaching Alliance

El camino hacia el éxito

Luces y sombras de las marcas

Social Media, Marketing y Comunicación

CNN en Español: Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Javier GM Photography - México y más.

“Un fotógrafo tiene que ser auténtico y en sus fotografías, debe expresar emociones, provocar reacciones y despertar pasiones..” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Experta en comunicación y oratoria

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

For those who love Infographics - www.infographiclist.com

Seguir

Recibe cada nueva publicación en tu buzón de correo electrónico.

Únete a otros 1.646 seguidores

%d personas les gusta esto: