Earlier this week I had the chance to present at one of the largest annual meetings of customer care professionals in the world, the SOCAP International Symposium. SOCAP stands for the Society of Customer Care Professionals, and among other things, its members include the folks in charge of running call centers, managing customer response teams and sometimes branching into running loyalty programs as well. If marketing is all about the outward appearance of a brand and perception, then customer care (more than any other group) is focused on the reality of what your brand actually is. Sigue leyendo
Archivos diarios: 23 junio 2010
The focus of this template is on a design agency that offers a range of web-based services. The primary aim of the page we’re designing, therefore, is to promote what the business does and what services they provide.
This is the first part of a tutorial on building a clean business website. This first part will focus on creating the design in Photoshop, and in the second part, will focus on converting the PSD outcome to a working XHTML template.
“Clean Business Website” Series
After an interview, it’s important to take a lot of deep cleansing breaths and reflect about the ”process.” If you’ve been at a job search for a while, really excited about this particular position or just aren’t sure how to gauge your performance, use these questions as a guide. More importantly, use your answers to become the better, smarter candidate:
- Did you feel comfortable during the interview?
- Which questions could you have answered better?
- Where were you successful? And not so much?
- Were there awkward silences?
- Were you able to demonstrate your understanding of the organization?
- How was your conversational style?
- Did the interviewer ask questions that you couldn’t answer?
- Did the interviewer have any concerns about your work history, candidacy or skills?
- Were you able to ask questions at the end about the organization or position? If so, were the answers helpful?
- Would you do anything differently next time? Or say something different? Sigue leyendo
As we prepare the content for that web clinic, I wanted to get the perspective of Andy Mott, Senior Manager of Research Partnerships at MarketingExperiments. As his title would suggest, Andy manages Research Partnerships with some major, enterprise-level companies.
As he is on almost every topic from email copy to Jacksonville Jaguars’ draft picks, Andy was fired up about holistic marketing optimization and what marketers who feel lost in large organizations can do to really make an impact…
Marketers can get excited about one-off successful tests that show huge gains. And rightly so. But in next Wednesday’s web clinic, we’ll be focused on teaching how to take a step back, look at the big picture, and drive even greater ROI. That’s hard enough for a small ecommerce site. But what does that mean to a marketer in a Fortune 500 company?
Andy Mott: In some ways, the average marketer has a bigger challenge than a CEO. The goal of a CEO is simple – make more money. You might argue that CEOs should have a wide range of goals from satisfying all stakeholders to running oil rigs that don’t explode, but the end result of all those decisions boils down to one clear place – the bottom line.
However, once you move down the chain of command from the CEO, things get a little more murky, don’t they? And when you finally find yourselves in the deep, dark trenches of the marketing department, it becomes clear why holistic marketing optimization is so difficult.
Most marketers aren’t given the simple task of “make more money.” Sometimes their compensation is driven by secondary or tertiary goals that actually conflict with their colleagues.
So there are too many cooks in the kitchen and they’re not even cooking the same meal? Sigue leyendo
Hasta ahora habíamos oído hablar de juegos online para enseñar a niños o jóvenes en distintas materias, esta idea la lleva mucho más allá la empresa Gamelearn al aplicarla a la formación de directivos en negociación y resolución de conflictos.
Gamelearn se basa en el “learning by doing” y trabaja para emular la formación presencial. En un curso presencial de negociación los alumnos negocian, mientras que en la versión clásica de e-learning sólo leen sobre negociación. Con un videojuego se puede conseguir que el usuario sienta que negocia con diferentes personajes, saber si lo han hecho bien o mal y explicarles como pueden mejorar. Todo esto desarrollado sobre su primer videojuego llamado Navieros. Sigue leyendo
“The Next Wave,” as the channel is called, went live on Vevo this week, and features original programming from Boston-based electronic pop band Passion Pit. Over the next few months, “The Next Wave” will promote music from a variety of genres, including rock, alternative, hip-hop and R&B, said David Kohl, Vevo’s evp of sales and customer operations.
“This is the first-ever programming channel on the Vevo platform that celebrates emerging music, aggregating the industry’s hottest developing acts across multiple genres,” Kohl said. Schick and Vevo are partnering through the end of this year.
The deal will allow Schick Hydro to tap into new ways of marketing its razor, which hit shelves in April and is being positioned as a “breakthrough” in male grooming. Energizer describes it as the “most thoroughly tested, highest-rated products in the brand’s 88-year history,” with new features like a flip trimmer, advanced hydrating gel reservoir and skin guards. An ad, now running, shows a boxer and a soccer player experiencing a “blast of hydration.” In each of the scenarios, a blast of water literally hits the men in the face. The tagline is, “Free your skin.” (Meanwhile, Procter & Gamble has introduced the Gillette Fusion ProGlide, which also aims to deliver a closer shave, according to ads.)
Schick Hydro’s target demo is 18- to- 34-year-old males, which is why partnering with Vevo made a lot of sense, said Dan Kinton, Schick’s senior brand manager. “Men have [many] media and entertainment options at their disposal, and can often be distracted, so we needed a platform that integrates the brand’s message in a way that’s not interrupted,” Kinton said. Schick Hydro’s core target is interested in “learning about music discovery and new artists and bands,” he added.
Energizer spent $5 million since April advertising Schick Hydro, excluding online, per the Nielsen Co. The razor brand worked with MEC:Access, the entertainment and sports partnership arm of media agency MEC, to broker the deal. Other partners who participated in the launch include Amplitude Marketing Group in Newtown, Conn.
In addition to Vevo, Kinton said the brand will continue to explore cutting-edge digital channels to market its razors. One example is “Clean Break,” an unscripted Web series launching next week on the Sony Pictures Entertainment-owned online video network, Crackle. The plot involves two tour guides who travel the country in pursuit of “the hottest action water sports and coolest locals-only experiences,” per Energizer. Through Facebook and other social nets, the brand is allowing consumers to shape the storyline.
Think design and Tools
The world is turbulent and things seem unexpected. Hence we feel the need to sit around a campfire conceptual and exchange stories. This ancient technology of storytelling reappears again to help solve problems.
Tim Brown says that the two main tools of design thinking are the prototypes (which produce ideas fast enough to fail and learn) and storytelling (things to be deployed with the sale of compelling narratives).
When we talk about prototyping we must think that it requires a change of mind because it makes you wonder:
by Alexander Dawson
Those of us who have become well seasoned to the dyslexia-inducing array of web languages often overlook the diversity and additional interactivity we can gain by learning another language or two.
Perhaps you are a beginner trying to understand what you need to spend time learning, or perhaps you’re an experienced individual looking for something new to play with.
Whichever situation applies to you, this article aims to underline the various languages at your disposal and where they fit in the puzzle.
It should be an interesting ride and seasoned experts may find languages they’ve not yet encountered! Sigue leyendo
By Obaid ur Rehman
Photoshop is the basic requirement of a designer and that’s why designers all around the world regularly look for the tutorials that can help them in polishing their Photoshop skills. Since the demand for Photoshop tutorials is too high these days, we prepared a post that can truly help you in achieving amazing results with your Photoshop skills.
Photoshop Tutorials for Attractive Photo Effects
Graceful Lady In The Dark
In this tutorial you will find some of best technique to beautify your photos.
Cliff Maynard is a 38 year old male artist from Pittsburgh, United States. He is a maestro in Chronic Art, or — to be more specific — Roach Paper Art. Unusual but true, he uses unrolled roaches for his designs. His work is very original because his concept is unique and he has experimented with portraits from Jesus Christ to Bob Marley. The result is truly remarkable. Maybe that’s the reason why his art work always seizes attention. You can find more information about the artist and his work on Cliff Maynard’s website.
Roach Paper Art
Thanks to the democratizing influence of the internet, the world is becoming a smaller place. This doesn’t mean, though, that the world is becoming a more homogenous place – on the contrary, the more people go online, the more the web becomes a tasty Gumbo of multilingual pages. In fact, right now native English speakers account for less than one third of all web surfers, and that percentage is going to become less and less with time.
Image credit: gabeisbored
This means that when it comes to building websites, designers now have to take more into account than simply following current design trends and optimizing for search engines – you should be taking into account the full range of people who’ll be accessing your site. Sigue leyendo
General Design Theory
There are a lot of general design theories and principles out there that apply to all forms of design, whether in digital or print mediums. These include things like balance and scale, as well as more abstract topics like emotion and what makes for “good” design.
The Principles of Design
This article from Digital Web Magazine covers the basics of design theory, including balance, rhythm, proportion, dominance, and unity. It’s fully illustrated and makes each principle easy to understand.
Graphic Design Theory?
This article from the AIGA archives offers a broad discussion of graphic design theory, offering guidance for designers on a host of topics, including their place within the current DIY culture.
How Good is Good?
This article from Typotheque talks about good design in relation to what the design is for, especially in relation to non-profit causes. There’s a heavy dose of ethical considerations here, as well as some practical information on what makes a good design.
Can Graphic Design Make You Cry?
This article from Design Observer discusses the question, “How…could you make design that communicated to human beings and deliberately drain it of all human content?”
Ten Graphic Design Paradoxes
This article discusses ten of the most common statements or opinions about graphic designers (or said by graphic designers) that are contrary to accepted wisdom. Included are things like “For designers, verbal skills are as important as visual skills,” and “I’m a professional: I know best.”