By now you’ve all befitted from the experience and generosity of my Twitter #kaizenblog chat co-host Elli St. George Godfrey. If you don’t follow her, make sure you add her handle to your stream @3keyscoach — you can thank me later.
With Elli, we’ve been able to tackle more conversations from differing points of view — I think about branding and behavior from a customer experience and contextual relationship building point of view, she works deeply with the entrepreneurial aspects of leadership.
Ever since we started brainstorming topics for our weekly chats both by email and phone, I’ve been able to think more crisply about iterative growth and momentum, which are critical components of strategy. The coach in Elli is a perfect counterbalance for my creative spark — as I said the other day, I can go from zero to Italian in no time.
Digital applications have never been so analog.
There’s an app on the iPhone called Hipstamatic. It’s a digital app on a smartphone using a digital camera. It’s not an old analog machine with bits that click and touch and move and interact, it’s a bunch of code designed to emulate something much older.
The resultant images are as you’d expect from an old camera. The colours are a bit washed out, there’s a bit of fade and blur thrown in there and when you take enough of them you notice that it is just a bunch of code. For example, there’s a horizontal banding effect in the same place on the images. That’s the algorithm for that particular ‘lens’ and ‘film.’
Why should those algorithms manufacture those effects when nature can deliver them in a more authentic way?
It’s impossible to comprehend complex data or analyze large amounts of information, if we only use words or texts. Information graphics or better known as infographics are visual explanation of data, information or knowledge. These graphics are excellent visual tools for explaining huge amounts of information where complex data needs to be explained immediately and clearly. Let me show you how Rick Mans explain how infographics ease the process of communicating conceptual information.
If you haven’t heard the news lately, a new technology war has seen the light, and this time the two main fighters are Apple and Adobe, owner of the almost ubiquitous Flash playback video technology used across the web to play video clips. The key argument is that Apple does not want to support Flash to play video on its devices. Neither now nor ever in the future. Given that smartphones and iPhones make up a growing number of the devices playing back video clips from the Internet and that 50% of mobile traffic in the U.S. comes from iPhones, this refusal to support Flash as the default video-playback technology is definitely no good news for Adobe. In this MasterNewMedia report Enrique Serrano focuses on explaining the technological issues and its implications as well as how this new technology war going to impact your personal online video landscape.
“Taking the look at organic impressions one step further, recall, awareness and purchase intent were still rising after 10 or more exposures to the message. These results stand in strong contrast to the scant four impressions that usually influence growth in these dimensions for standard display campaigns. What’s more, the jump in awareness between the consumers who were exposed to between three and nine organic messages and those were exposed to 10 or more was a considerable 15 points.”